MSc in Digital Marketing and Communication

Words from the Programme Manager

A tailor-made programme to meet new industry requirements & provide students with sufficient theoretical knowledge.

– Clara KOETZ

 

Programme Mission

The programme aims to provide marketing graduates or professionals with the specialised knowledge and skills required for the application of digital marketing tools and techniques, in order to:

  • improve the effectiveness and efficiency of digital marketing and communication programmes,
  • implement and manage social media effectively,
  • prepare students for top-level and new marketing positions such as social media manager, online brand or marketing manager.

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