A tailor-made programme to meet new industry requirements & provide students with sufficient theoretical knowledge.
– Clara KOETZ
The programme aims to provide marketing graduates or professionals with the specialised knowledge and skills required for the application of digital marketing tools and techniques, in order to:
- improve the effectiveness and efficiency of digital marketing and communication programmes,
- implement and manage social media effectively,
- prepare students for top-level and new marketing positions such as social media manager, online brand or marketing manager.