Executive MBA

Presentation

Recent developments, notably the financial crisis, have clearly demonstrated the need for managers to adopt a different pattern of behaviour and to learn new skills. Today, managers face the challenges of increasingly intense international competition, a changing global context with complex environmental and social consequences, and growing criticism from stakeholders.
The Rennes School of Business Executive MBA degree meets these new challenges front on by responding to companies’ needs, and by training managers to be the ‘‘Global Responsible Pioneer’’ for tomorrow’s world. In 2017, our Executive MBA is ranked in the top 100 Executives MBA programmes in the world (Financial Times).

The goal of our Executive MBA programme is to educate senior managers who can confidently use their leadership style to lead a diverse team and achieve consistently strong results in a sustainable manner. They will learn how to operate in an increasingly international, multicultural environment and how to foster innovation and new technologies.
Focusing firmly on practical application, our Executive Master of Business Administration provides the very latest insight into leadership management and corporate social responsibility and assures competency in core management skills. Concepts, tools and skills are acquired in an interactive manner through case study work, business simulations, business plans and the analysis of real business organisations.
Since 1995, the Rennes School of Business executive education EMBA has a successful track record of developing skilled senior manager competencies. We look forward to welcoming you into the next cohort.

Jean-Michel Viola, Acting Dean

 

Programme mission

The purpose of the EMBA programme is to prepare practising managers and entrepreneurs to lead complex business operations in a global and changing environment. Its integrated learning approach provides students with the tools to develop innovative solutions, to implement sustainable strategies and to achieve a sound financial, social and environmental level of knowledge.
The focus of the Rennes School of Business Executive MBA is firmly upon Sustainable Performance. In the various sessions and activities, the theme of sustainable performance is approached from several angles.

Participants are challenged to develop solutions to a range of business problems and to critically evaluate their own management practises.

Teaching

This EMBA programme addresses all these issues and provides a wide range of learning opportunities inside and outside the classroom. Programme participants represent a variety of nationalities, industries and professional backgrounds. The exchange of ideas, positions and experiences and collaboration on projects and assignments constitutes a vital element in the learning experience.
Professors draw upon the experience of students to illustrate and apply concepts. Extensive use is made of case studies, oral presentations, small group work, role plays, and computer simulations.
Students have access to e-learning resources for some module preparation.
Guest speakers from international firms complement the coursework by giving real-world insight into sustainable performance leadership, and strategy issues.
Individual and group assignments outside of class are a key part of the learning process. Students apply module concepts to their professional situation, and their completed work is evaluated by the professor.

Learning Goals

  • Communicate effectively in English both orally and in writing, using a wide range of media, individually and as members of a team.
  • Adopt a performance-driven strategic perspective upon business to provide innovative solutions
  • Conduct applied research into business and management issues that require familiarity with  business data, research sources and appropriate methodologies
  • Integrate issues of sustainable development into developing business strategy and taking decisions in an international environment
  • Prioritise an entrepreneurial position in terms of business unit or new business venture strategy
  • Show an ethical management style respectful of diversity in a multicultural workplace
  • Use quantitative analytical skills to support business decisions
  • Benefits for you and your employers
  • Develop strategic perspective and managerial skills
  • Increase decision-making skills in a complex environment
  • Develop new ways of thinking by challenging processes

Editorial

The highly international Rennes SB faculty has years of experience and proven track records.
Dr DESCUBES Irena

"The EMBA at Rennes SB delivers cutting-edge knowledge via thought-provoking seminars, applied group projects, individual coaching sessions and a study trip abroad. Its highly international faculty has years of experience and proven track records. The “glo-cal” framing of the way contemporary and future managerial issues are studied enables the multicultural participants to gain the skills and knowledge needed to advance their careers or create their own entrepreneurial ventures.”

Admission procedure

Admission Requirements:

  • An undergraduate degree or higher or the equivalent in relevant professional experience
  • English test (for non-native speakers) – 1 week of evening English courses is proposed before intakes
  • Minimum of 5 years’ experience including a minimum of 3 years in a management positio

Two-step admission process:

  • Fill in and send a written application by e-mail or post
  • Personal interview in Rennes or Paris; a phone interview for applicants outside of France

For more information, please contact Chloé Michelchloe.michel@rennes-sb.com

Calendar:

Next intake: 26 March 2018

Teaching Language:

English

Application fees:

Financing Cost: € 31 000 (VAT not included) + € 150 Alumni membership. Includes: Lunches during courses (except on Saturdays); travel, meals and accommodation during study tour abroad; Course material

Testimony

Upon graduation from the programme, I took up the position of General Director
Hervé Prigent, Director General, SDMO industries

I came from an engineering background and after university was hired by SDMO Industries straight after completing my studies, having already carried out an internship there.
I moved up within the company, occupying various positions mainly in the commercial and marketing areas, eventually becoming Marketing Director. However, in order to reach a senior managerial position I felt I was lacking certain skills and knowledge, which I then acquired via the Rennes School of Business Executive MBA.
I was looking for a programme taught in English, from a triple-accredited school, that would raise my profile in the eyes of our American shareholder. The Rennes School of Business Executive MBA ticked both of these boxes. In addition, I needed a programme that I could combine with my work and business trips as SDMO Marketing Director, which I was able to do thanks to the way in which course sessions were structured at Rennes. During the course of my Executive MBA studies, I was appointed Deputy Director General, which provided an extra challenge for completing the course. Upon graduation I was then named General Director of SDMO Industries, a position which now enables me to apply all the knowledge acquired during the various courses.

Programme

MODULE INCLUDES SESSIONS ON

(Team strategic consulting project) :

  • CHANGING GLOBAL ENVIRONMENT
    Economics & Geopolitics
    Managing Sustainability
    Study Tour abroad
  • CORPORATE STRATEGIES FOR LONG-TERM PERFORMANCE
    Strategy Analysis
    Marketing Management
    Strategy Management IT
    Creativity, Innovation and Knowledge Management
  • FINANCIAL AND OPERATIONS MANAGEMENT
    Financial Statement Analysis
    Management Accounting and Control
    Operations Management
    International Finance
  • LEADING HIGH-PERFORMING ORGANISATION
    Leadership
    Human Resources Management
    Cross-Cultural Management & Negotiation
    Managing Change
  • APPLYING MANAGEMENT SKILLS AND KNOWLEDGE
    Strategy Management
    Public Communication
    Coaching
    Design thinking
    Group consulting project
  • MAJORS(Choose 1)
    Advanced finance
    Corporate social responsibility
    Innovation & entrepreneurship
    Agrofood business
    Digital Marketing / Digital Business
    Supply chain management
  • INDIVIDUAL GRADUATING PROJECT AND CONSULTING PROJECT (coaching)

Majors descriptions

MAJOR 1: Advanced Finance

Seminar 1: Advanced Corporate Finance
Objective
Provide students with the concepts of company evaluation and the context in which such evaluation is needed.
Approach:
Firm evaluation, mergers and acquisitions and procedures to raise capital or to transmit a firm. The module starts with a presentation of corporate financing sources cost funding access methods, followed by a section introducing methods most used to appraise a firm (sum of the parts, discounted cash-flows, and multiples), a module dedicated to mergers and acquisitions, and a final module exploring private fund raising (private equity) and transmitting or purchasing a company by a Leverage Buy Out operation.
Seminar 2: Advanced Portfolio Management
Objective
Provide students with the advanced concepts of investment and portfolio management (traditional investment strategies as well as the alternative investments).
Approach
This module offers insight into jobs such as hedge fund manager and mutual fund manager. The main topics covered in this seminar are: 1) traditional and alternative investment strategies 2) asset pricing models, 3) basic principles of financial asset management: objectives, preferences, constraints, benchmark selection, performance measurement, 4) risk management through derivative instruments.
Seminar 3: Financial Risk Management
Objective
Participants will learn to identify risk sources, measuring risk and techniques to minimise or eliminate financial risk
Approach
Financial risk management approach will be both qualitative and quantitative. As a specialisation of general risk management, financial risk management focuses on when and how to hedge using financial instruments such as derivatives in order to manage exposures to risk. By using financial risk management, managers have the tools to create value for shareholders.
Seminar 4: Credit Risk Management
Objective
Different measures of credit risk based on qualitative and quantitative capital structure analysis are measured
Approach
The course focusses upon aggregating the risk among debtors in order to obtain and then manage globally as well as marginally a credit exposure, and discussion of the various tools available to reduce if not cancel such a risk within a balance sheet.

MAJOR 2: Corporate Social Responsibility

Seminar 1: Business & Society
Objective
Equip students with tools to facilitate CSR implementation and analyse and address business impact, including an overview of the role of business and the expectations of society.
Approach
Address company stakeholders, their specific stakes and how companies should/could manage these stakeholders by employing specific tools such as stakeholder management. Group-work based on pre-defined cases.
Seminar 2: Creating Ecological Value
Objective
Outline the main industrial challenges for realising green growth and discuss the role of eco-innovation in fostering green transformation.
Approach
Identify main factors for radical and systemic eco-innovation
Illustrate different ways that sustainability can result in business opportunities
Generate consciousness that organisations must prioritise possible innovations and proactively choose whether it is more important to comply with current business and industry standards or create their own standards
Identify crucial entrepreneurial and managerial skills in generating new innovations
Seminar 3: Implementing CSR Programmes
Objective
Tackling issues linked to how CSR can be managed, communicated, and integrated within a firm’s business strategy to provide financial returns to owners while enhancing the well-being of internal and external stakeholders affected by the firm’s operations.
Seminar 4: Normative Approach to CSR
Objective
A conceptual understanding of purchasing and supply chain and the various issues to be considered when designing, planning, or operating a supply chain, with a specific focus on Procurement/Purchasing.
Approach
The Role of Purchasing in the Value Chain, the Purchasing Management Process, Social Responsibility, Sustainable and Green Procurement, Innovation and Quality Management, Collaborative Suppliers relationship, Lean in Procurement, E-procurement in the Private and Public Sector.

MAJOR 3: Innovation & Entrepreneurship

Seminar 1: Marketing of New Technologies
Objective
Providing students with modern marketing strategies to address the challenge of designing and commercialising innovation in today’s complex environment
Approach
Designing and commercialising innovation, demand for continual product updates, higher perceived risk of adoption by customers, more stringent requirements for intensive customer service and relations, new business models, and growing reliance on business partners
Seminar 2: Management of New Technologies
Objective
Expose learners to the dynamics of industries driven by technological innovations and present analytical tools critical to technology strategy development
Approach
Present advances in literature regarding the competitive industry dynamics involving technology management
Explain the key issues in developing a firm’s innovative capabilities/ competencies
Show how a company can capture value from technological innovation
Provide a framework for deciding which technology to select
Seminar 3: Developing an Innovative Business
Objective
Launching a start-up is even more challenging. Aside from facing the challenge of attempting to build a company from the ground up, many entrepreneurs have little prior experience in the business world
Approach
Introduce entrepreneurship concepts and their application in existing and new start-up firms
Extend and test the ability to put business learning into practice in an integrated fashion by planning a start-up and examining the special needs of small firms
Strengthen the capacity to generate innovative and creative business concepts
Seminar 4: Business Law in Entrepreneurial Ventures
Objective
Draw the attention of participants to legal and tax themes required when driving a business and apply explicit common legal mechanisms
Approach
Enable participants to identify, anticipate and assess potential legal and tax issues which may arise while doing business, especially in an international context, understand the various criteria of choice of a legal structure, and comprehend the steps of an M&A process

MAJOR 4: Agrofood

Seminar 1: The Agrofood Business Environment
Develops a critical understanding of the global agro-food system & commodity chain of food. It will analyse factors influencing actors and their strategies in various food-related industries, and feature guests representing key agro-food representatives from the Brittany area (producers, transformers, distributors, innovation clusters, R&D centres, unions…).
Seminar 2: Marketing in Agrofood Industry
Develops an understanding of the process of developing marketing strategies and plans adapted to new trends in food production and consumption. It integrates the most recent developments of business marketing principles applied to food products with traditional agricultural commodity marketing, placing special emphasis on the international dimension of strategies.
Seminar 3: Communication & Public Relations in Agrofood Industry
Develops an ability to apply practical and effective communication techniques on specific subjects related to the agro-food industry (bio-based energy, genomics, natural resources management and rural development). Applied exercises such as writing exercises, public speaking and blogging will stem from agricultural research, policies, finance and production to food safety and security, consumption, nutrition and health and human well-being.
Seminar 4: Business Models in Agrofood Business Environment
Provides students with concepts and tools that are useful in order to select, analyse and exploit business opportunities in the food industry. The cultural and social topics complement the economic and business topics to present a framework for deeply understanding the business opportunities of food products. A special attention will be paid to the models developed in Brittany agro-business.

MAJOR 5: Digital Marketing / Digital Business

Seminar 1: Principles of E-Commerce
Provides students with a deeper understanding of issues related to electronic commerce (digital security, digital money) and the ways to adapt e-commerce business models to the ever-changing internet environment.
Seminar 2: Digital Marketing and Branding
Provides students with knowledge about the principles of consumer-driven marketing, including Category and Competitive Dynamics, Consumer Segmentation, Interactive Marketing, Social Media, CRM and Brand Management.
Seminar 3: On-line Consumer Behaviour & Integrated Marketing Communications
Focuses on integrated marketing communications (IMC), featuring an overview of the major media, (broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, promotion). Emphasis placed on how to analyse and create an IMC programme by using the latest value-based marketing concepts and measuring “return on communications investment.”
Seminar 4: Web-based Project Management
Students will learn how to conduct projects that require complex interaction among project participants and other stakeholders working on the same team but often geographically dispersed with topics covering various online tools for data and information transfer, document management, customised up-to-date reporting, written, voice and video communications including teleconferencing, and other functions necessary to achieve required progress toward fulfilment of project objectives.

MAJOR 6: Supply Chain Management

Seminar 1: Introduction to Supply Chain ManagementProvides participants with a general view of Logistics and Supply Chain Management theories, current practices and major trends, covering the strategic, tactical and operational levels of the supply chain.
Seminar 2: Procurement & Inventory Management
Enables students to understand the current procurement practices covering the main Supply Chain Operations: Procurement Cycle, Inventory Management, Inventory Costs, Types of Inventory Models, Inventory Control Systems and Tools of Inventory Management.
Seminar 3: Sustainable Supply Chain & Green Logistics
Provides students with a set of tools and skills to identify, evaluate, and improve the sustainability of manufacturing and supply chain operations, understand core concepts of industrial and commercial activities, and enable them to design sustainable supply chain operations and manage environmentally friendly logistics operations. They will learn how to manage transportation logistics and suppliers to keep low inventories and save energy by reducing the need for warehouses inside the company as well as how to reduce delivery lead times, costs and environmental impacts.
Seminar 4: Global Supply Chain & International Trade Management
Provides students with a perspective on the global dimensions of today’s transnational business operations, enabling them to explore the interrelationships between global supply chains, logistics operations, society, and the impacts of current trade systems on both production and consumption regions and the human and environmental consequences of the contemporary trade patterns.

Admissions General conditions

  • ENTRY DATE
    Next intake: 26 March 2018
  • 18 MONTHS OF COURSEWORK
    1 session per month: Thursday-Friday-Saturday
    4 week-long sessions, including one Study Tour
    module
  • GRADUATING PROJECT
    Applied research project
    Topic: an issue of strategic importance in your firm or your industry
    Format: white paper

Information meetings

DatesTimeBuilding 3
Thursday 18 January 20186:00 pmInno Lounge
Thursday 08 February 201812:00 pmInno Lounge
Thursday 01 March 20186:00 pmInno Lounge

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