Green, Digital & Demand-Driven Supply Chain Management (G3D)

Dr. Ramzi HAMMAMI, Director for Green, Digital & Demand-Driven Supply Chain Management (G3D)

The Green, Digital & Demand-Driven Supply Chain Management (G3D) Area of Excellence is a multidisciplinary research group in the field of supply chain and operations management. It is articulated around 4 main research sub-areas:

Green Supply Chain Management

Our research aims to revisit the operations management problems with the consideration of environmental aspects (environmental regulations, customers’ environmental awareness, social welfare, etc.). In particular, we focus on the following problems:

  • For companies, how to rethink the supply chain and product decisions while trading-off environmental considerations and economic performance?
  • For regulators, how to design an efficient environmental regulation to improve the social welfare?

Digital Supply Chain Management

The emergence of new picking technologies (e.g., IoT / Internet of Things), transfer technologies (blockchain) and big data analytics is a big opportunity for companies to improve their processes of data transactions, demand forecasting, and planning. However, the adoption of these technologies represents several challenges.

  • How to adapt traditional planning methods to make better use of new technologies (sensors, IoT, blockchain)?
  • What is the impact of new technologies on the design and management of supply chains (production, warehousing, transportation)?
  • How to use big data and business analytics to improve supply chain and business performance?

Business value of Information Technology

Our research examines how IT investments affect economic activities. This study of the impact of IT investigates the following problems:

  • How does IT infrastructure affect strategic management (mergers and acquisitions, business flexibility, innovation, environmental strategy, and corporate entrepreneurship) to increase firm performance?
  • How does Internet technology enable the firm to develop operational capabilities to increase operational performance?
  • How do firms learn to develop social media capabilities to innovate, and improving customer experience and performance?

Matching supply with demand

An efficient management of supply chains requires a deep understanding of market and demand structure and a fine modeling of the relationship between supply chain decisions and customer demand. Our research examines the following problems:

  • How to integrate demand and revenue management with supply chain decisions?
  • How to rethink supply chain design and management decisions with the consideration of endogenous demand?

! G3D Call For Projects

G3D area of excellence of Rennes SB call for projects in the following topics:

If you need more information, please contact the PI of each topic.

Invited Speaker at G3D Research Seminar

The Area of Excellence Green, Digital & Demand-Driven Supply Chain Management (G3D) has the pleasure of welcome Prof. Dr. Tamer Boyaci on June 18th 2019.

Dr. Boyaci joined the European School of Management and Technology (ESTM, Berlin) in 2015 as a professor of management science and is the first holder of the Michael Diekmann Chair in Management Science. In 2017, he was appointed as the director of research, and he is also the director of the Center for Sustainable Business and Leadership. He previously was a professor of operations management and a Desautels Faculty Scholar at McGill University in Quebec, Canada. Dr. Boyaci received his Ph.D., MPhil, and MSc from Columbia University, New York, USA.

Since October 2013, Dr. Boyaci is Associate Editor of Decision Science and Senior Editor of Production and Operation Management. He also has been editor of other important journals as Socio-Economic Planning Sciences, Manufacturing and Service Operation Management, and Computers and Operation Research.

During his visit, Dr. Boyaci will present his current research projects and the new guidelines of POM journal. Also, he will meet with student and researchers of the school, with a special interest in the advance in the ongoing research projects supported by our Area of Excellence.