Green, Digital & Demand-Driven Supply Chain Management (G3D) is a multidisciplinary research centre in the field of Supply Chain, Operations, and Information Technology.

G3D is articulated around 4 main research sub-areas which are described hereafter. Methodologically, we conduct (i) analytical research based on game theory, queuing models, continuous optimisation, and combinatorial optimisation, or/and (ii) empirical research based on real data from primary or secondary sources. The outcome of our research is providing insights for practitioners saving economic, social, and environmental costs in businesses and societies.

Dr. Ramzi Hammami – Director of G3D

Research Groups

1. Sustainable supply chains

Our research aims to revisit operations management problems (supply chain design, production planning, inventory management, transportation management, technology selection) with the consideration of environmental and social concerns (environmental regulations, customers’ environmental awareness, social constraints). In particular, we study the following problems.

For companies, how to rethink the supply chain and product decisions while trading-off environmental/social considerations and economic performance?

For regulators, how to design efficient regulations to reduce the environmental impact of firms’ operations without eroding their economic performance and, more generally, to improve the social welfare?

2. Disaster & Risk management

Our research investigates risk impacting private and public operations and particularly disasters that occur with uncertainty affecting commercial or humanitarian supply chains. Therefore, the research applications are not limited to any specific industry and can include primary (e.g., agriculture and mining), secondary (e.g., manufacturing and construction), and tertiary (e.g., logistics and public health). Fundamentally, we study research problems dealing with two types of supply chains.

for-profit-organisations in commercial supply chains concerned about the economic aspects of their business affected by risk and disasters.

not-for-profit organisations such as Red Crescent, Red Cross and FEMA involved in humanitarian supply chains in case of natural disasters, industrial accidents, or terrorist attacks.

3. Data, Information & Technology

Our research examines how information technology, transfer technologies (blockchain) and big data affect economic activities. We basically investigate the following problems.
How does information technology infrastructure affect strategic management (mergers and acquisitions, business flexibility, innovation, environmental strategy, and corporate entrepreneurship) and operational performance?
How do firms learn to develop social media capabilities to innovate, and improving customer experience and performance?
How do firms use data and information technology to improve the processes of data transactions, demand forecasting, and planning? More generally, what is the impact of new technologies on supply chain and operations management?

4. Analytic methods in operations management (Supply chain Analytics)

Our research adopts analytical approaches to analyse macro-level decision problems in the field of operations management and in the interface between operations and marketing. Unlike the numerical solutions, the analytical solutions use mathematical approaches to determine the exact optimal strategy of the decision-maker or to characterise it, and to derive generic managerial insights. Based on a deep understanding of customers’ behavior and market structure, we adopt a fine modeling of the demand functions to study decision-making problems in different sectors such as retailing, agribusiness, and manufacturing. We basically investigate the following problems.
How does the consumers’ behavior impact on supply chain decisions?
How should firms rethink operations and supply chain decisions to match supply with demand?

Current work

Research Leadership

2016-2021 – CONCLude: CONception de Chaînes Logistiques avec une Demande Endogène – Research project funded by the French National Research Agency (ANR)
2021-2024 – Towards Zero-Waste and Crisis Resilient Supply Chains – Research project with Zayed University (Abu Dhabi), University of Wollongong (Dubai) and Government of Dubai
2021-2024 – Operations Models and Artificial Intelligence to Manage Disasters – Chaire Rennes Metropole funded by the city of Rennes

Corporate and Societal Impact

G3D projects have led to over 50 publications over the last 3 years in international peer – reviewed journals including Manufacturing & Service Operations Management, Production & Operations Management, Journal of Business and Ethics, Decision Sciences, International Journal of Operations and Production Management, European Journal of Operational Research, International Journal of Production Economics, Supply Chain Management, Decision Support Systems, Ecological Economics, among others.

The research center has been involved in several research projects with companies. Our models have been adopted and applied in different business sectors including warehousing, e-commerce, agribusiness, automotive, fashion, social media, and service.

G3D has also been involved in executive education with global leading companies such as Biomérieux (Heathcare sector) and Ferrero (Agrifood sector).

Research Seminars & Workshops

  • Research Workshop – Invited speakers: Pr. Tamer Boyaci, Senior Editor for POM and Pr. Olga Battaia, Associate editor for IISE Transactions, Omega, JMR and IJMS.
  • Editors Panel – Invited speakers: Pr. James Marsden, Editor in Chief for Decision and Support Systems and Pr. Patrick Chau, Editor in Chief for Information and Management.
  • Production Economics Research Seminar – Invited speaker: Pr. Ou Tang, editor for the International Journal of Production Economics.

Sample Publications

  • Shahab, Y., Gull, A. A., Rind, A. A., Alias Sarang, A. A., & Ahsan, T. (2022). Do corporate governance mechanisms curb the anti-environmental behavior of firms worldwide? An illustration through waste management. Journal of Environmental Management, 310, 114707. https://doi.org/10.1016/j.jenvman.2022.114707
  • Nouira, I., Hammami, R., Fernandez Arias, A., Gondran, N., & Frein, Y. (2022). Olive oil supply chain design with organic and conventional market segments and consumers’ preference to local products. International Journal of Production Economics, 247, 108456. https://doi.org/10.1016/j.ijpe.2022.108456
  • Hammami, R., Frein, Y., Nouira, I., & Albana, A.-S. (2022). On the interplay between local lead times, overall lead time, prices, and profits in decentralized supply chains. International Journal of Production Economics, 243, 108324. https://doi.org/10.1016/j.ijpe.2021.108324
  • Aziz, S., Rahman, M., Hussain, D., & Nguyen, D. K. (2021). Does corporate environmentalism affect corporate insolvency risk? The role of market power and competitive intensity. Ecological Economics, 189, 107182. https://doi.org/10.1016/j.ecolecon.2021.107182
  • Ahsan, T., Al-Gamrh, B., & Mirza, S. S. (2021). Corporate social responsibility and firm-value: The role of sensitive industries and CEOs power in China. Applied Economics, 0(0), 1–20. https://doi.org/10.1080/00036846.2021.1983136
  • Bin-Feng, C., Mirza, S. S., Ahsan, T., Gull, A. A., & Al-Gamrh, B. (2021). Institutional environment, the ultimate controller’s characteristics, and CSR disclosure in China. Managerial and Decision Economics, n/a(n/a). https://doi.org/10.1002/mde.3471
  • Feng, C. B., Mirza, S. S., Ahsan, T., & Gull, A. A. (2021). The impact of financial flexibility and directors’ academic experience on corporate R&D investments: A quantile regression approach. Applied Economics, 0(0), 1–15. https://doi.org/10.1080/00036846.2021.1983145
  • Rahman, M., Rodríguez-Serrano, M. Á., & Faroque, A. R. (2021). Corporate environmentalism and brand value: A natural resource-based perspective. Journal of Marketing Theory and Practice, 29(4), 463–479. https://doi.org/10.1080/10696679.2021.1872387
  • Hammami, R., Asgari, E., Frein, Y., & Nouira, I. (2021). Time- and price-based product differentiation in hybrid distribution with stockout-based substitution. European Journal of Operational Research. https://doi.org/10.1016/j.ejor.2021.08.042
  • Ahsan, T., Al-GAMRH, B., & Mirza, S. S. (2021). Economic policy uncertainty and sustainable financial growth: Does business strategy matter? Finance Research Letters, 102381. https://doi.org/10.1016/j.frl.2021.102381
  • Shahab, Y., Gull, A. A., Ahsan, T., & Mushtaq, R. (2021). CEO power and corporate social responsibility decoupling. Applied Economics Letters, 0(0), 1–5. https://doi.org/10.1080/13504851.2021.1966368
  • Agi, M. A. N., Faramarzi-Oghani, S., & Hazır, Ö. (2021). Game theory-based models in green supply chain management: A review of the literature. International Journal of Production Research, 59(15), 4736–4755. https://doi.org/10.1080/00207543.2020.1770893
  • Gupta, S., Starr, M. K., Farahani, R. Z., & Asgari, N. (2021). Pandemics/Epidemics: Challenges and Opportunities for Operations Management Research. Manufacturing & Service Operations Management. https://doi.org/10.1287/msom.2021.0965
  • Lenoble, N., Hammami, R., & Frein, Y. (2021). Fixed and rolling batching for order picking from multiple carousels. Production Planning & Control, 32(8), 652–669. https://doi.org/10.1080/09537287.2020.1751326
  • Hammami, R., Frein, Y., & Albana, A. S. (2021). Customer rejection to guide lead time quotation and pricing decisions. Journal of the Operational Research Society, 72(6), 1358–1372. https://doi.org/10.1080/01605682.2020.1718556
  • Castillo, A., Benitez, J., Llorens, J., & Luo, X. (Robert). (2021). Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decision Support Systems, 145, 113516. https://doi.org/10.1016/j.dss.2021.113516
  • Chelly, A., Nouira, I., Hadj-Alouane, A. B., & Frein, Y. (2021). A comparative study of progressive carbon taxation strategies: Impact on firms’ economic and environmental performances. International Journal of Production Research, 0(0), 1–25. https://doi.org/10.1080/00207543.2021.1924410
  • Asgari, E., Hammami, R., Frein, Y., & Nouira, I. (2021). The effect of greenness- and price-based competition on a product’s environmental performance. International Journal of Production Economics, 234, 108062. https://doi.org/10.1016/j.ijpe.2021.108062
  • Razm, S., Dolgui, A., Hammami, R., Brahimi, N., Nickel, S., & Sahebi, H. (2021). A two-phase sequential approach to design bioenergy supply chains under uncertainty and social concerns. Computers & Chemical Engineering, 145, 107131. https://doi.org/10.1016/j.compchemeng.2020.107131
  • Ahsan, T., & Qureshi, M. A. (2021). The nexus between policy uncertainty, sustainability disclosure and firm performance. Applied Economics, 53(4), 441–453. https://doi.org/10.1080/00036846.2020.1808178
  • Hazır, Ö., Agi, M. A. N., & Guérin, J. (2021). An efficient branch and bound algorithm for smoothing the workloads on simple assembly lines. International Journal of Production Research, 59(2), 617–634. https://doi.org/10.1080/00207543.2019.1701208
  • Castillo, A., Benitez, J., Llorens, J., & Braojos, J. (2021). Impact of Social Media on the Firm’s Knowledge Exploration and Knowledge Exploitation: The Role of Business Analytics Talent. Journal of the Association for Information Systems, 22(5), 1472–1508. https://doi.org/10.17705/1jais.00700
  • Liu, Y., & Hu, H. (2021). Online review helpfulness: The moderating effects of review comprehensiveness. International Journal of Contemporary Hospitality Management, 33(2), 534–556. https://doi.org/10.1108/IJCHM-08-2020-0856
  • Islam, T., Hussain, D., Ahmed, I., & Sadiq, M. (2021). Ethical leadership and environment specific discretionary behaviour: The mediating role of green human resource management and moderating role of individual green values. Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 38(4), 442–459. https://doi.org/10.1002/cjas.1637
  • Goswami, M., De, A., Habibi, M. K. K., & Daultani, Y. (2020). Examining freight performance of third-party logistics providers within the automotive industry in India: An environmental sustainability perspective. International Journal of Production Research, 58(24), 7565–7592. https://doi.org/10.1080/00207543.2020.1756504
  • Braojos, J., Benitez, J., Llorens, J., & Ruiz, L. (2020). Impact of IT integration on the firm’s knowledge absorption and desorption. Information & Management, 57(7), 103290. https://doi.org/10.1016/j.im.2020.103290
  • Bakici, T. (2020). Comparison of crowdsourcing platforms from social-psychological and motivational perspectives. International Journal of Information Management, 54, 102121. https://doi.org/10.1016/j.ijinfomgt.2020.102121
  • Hammami, R., Frein, Y., & Albana, A. S. (2020). Delivery time quotation and pricing in two-stage supply chains: Centralized decision-making with global and local managerial approaches. European Journal of Operational Research, 286(1), 164–177. https://doi.org/10.1016/j.ejor.2020.03.006
  • Lin, J., Li, L., Luo, X. (Robert), & Benitez, J. (2020). How do agribusinesses thrive through complexity? The pivotal role of e-commerce capability and business agility. Decision Support Systems, 135, 113342. https://doi.org/10.1016/j.dss.2020.113342
  • Canhilal, S. K., Canboy, B., & Bakici, T. (2020). Social support for expatriates through virtual platforms: Exploring the role of online and offline participation. The International Journal of Human Resource Management, 0(0), 1–32. https://doi.org/10.1080/09585192.2020.1752283
  • Agi, M. A. N., & Yan, X. (2020). Greening products in a supply chain under market segmentation and different channel power structures. International Journal of Production Economics, 223, 107523. https://doi.org/10.1016/j.ijpe.2019.107523
  • Benitez, J., Henseler, J., Castillo, A., & Schuberth, F. (2020). How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research. Information & Management, 57(2), 103168. https://doi.org/10.1016/j.im.2019.05.003
  • Hazır, Ö., Agi, M. A. N., & Guérin, J. (2020). A fast and effective heuristic for smoothing workloads on assembly lines: Algorithm design and experimental analysis. Computers & Operations Research, 115, 104857. https://doi.org/10.1016/j.cor.2019.104857
  • Palacios-Argüello, L., Gondran, N., Nouira, I., Girard, M.-A., & Gonzalez-Feliu, J. (2020). Which is the relationship between the product’s environmental criteria and the product demand? Evidence from the French food sector. Journal of Cleaner Production, 244, 118588. https://doi.org/10.1016/j.jclepro.2019.118588
  • Ahsan, T., Mirza, S. S., Al-Gamrh, B., Bin-Feng, C., & Rao, Z.-U.-R. (2020). How to deal with policy uncertainty to attain sustainable growth: The role of corporate governance. Corporate Governance: The International Journal of Business in Society, 21(1), 78–91. https://doi.org/10.1108/CG-04-2020-0121
  • Al-Gamrh, B., Al-Dhamari, R., Jalan, A., & Afshar Jahanshahi, A. (2020). The impact of board independence and foreign ownership on financial and social performance of firms: Evidence from the UAE. Journal of Applied Accounting Research, 21(2), 201–229. https://doi.org/10.1108/JAAR-09-2018-0147
  • Kandil, N., Battaïa, O., & Hammami, R. (2020). Globalisation vs. Slowbalisation: A literature review of analytical models for sourcing decisions in supply chain management. Annual Reviews in Control, 49, 277–287. https://doi.org/10.1016/j.arcontrol.2020.04.004
  • Meqdadi, O., Johnsen, T. E., Johnsen, R. E., & Salmi, A. (2020). Monitoring and mentoring strategies for diffusing sustainability in supply networks. Supply Chain Management: An International Journal, 25(6), 729–746. https://doi.org/10.1108/SCM-08-2019-0288
  • Meqdadi, O., Johnsen, T. E., & Pagell, M. (2020). Relationship configurations for procuring from social enterprises. International Journal of Operations & Production Management, 40(6), 819–845. https://doi.org/10.1108/IJOPM-07-2019-0523
  • Afshar Jahanshahi, A., Al-Gamrh, B., & Gharleghi, B. (2020). Sustainable development in Iran post-sanction: Embracing green innovation by small and medium-sized enterprises. Sustainable Development, 28(4), 781–790. https://doi.org/10.1002/sd.2028
  • Qureshi, M. A., Kirkerud, S., Theresa, K., & Ahsan, T. (2020). The impact of sustainability (environmental, social, and governance) disclosure and board diversity on firm value: The moderating role of industry sensitivity. Business Strategy and the Environment, 29(3), 1199–1214. https://doi.org/10.1002/bse.2427
  • Rahman, M., Aziz, S., & Hughes, M. (2020). The product-market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter. Business Strategy and the Environment, 29(5), 2001–2018. https://doi.org/10.1002/bse.2484
  • Liu, Y., & Bakici, T. (2019). Enterprise social media usage: The motives and the moderating role of public social media experience. Computers in Human Behavior, 101, 163–172. https://doi.org/10.1016/j.chb.2019.07.029
  • Song, Q., Wang, Y., Chen, Y., Benitez, J., & Hu, J. (2019). Impact of the usage of social media in the workplace on team and employee performance. Information & Management, 56(8), 103160. https://doi.org/10.1016/j.im.2019.04.003
  • Meqdadi, O. A., Johnsen, T. E., & Johnsen, R. E. (2019). Power and Diffusion of Sustainability in Supply Networks: Findings from Four In-Depth Case Studies. Journal of Business Ethics, 159(4), 1089–1110. https://doi.org/10.1007/s10551-018-3835-0
  • Jha, A., & Bose, I. (2019). Conflict and Development: A Headquarter Intervention View of IT Subsidiary Evolution. Communications of the Association for Information Systems, 45(1). https://doi.org/10.17705/1CAIS.04514
  • Li, H., Xiong, J., Xie, J., Zhou, Z., & Zhang, J. (2019). A Unified Approach to Efficiency Decomposition for a Two-Stage Network DEA Model with Application of Performance Evaluation in Banks and Sustainable Product Design. Sustainability, 11(16), 4401. https://doi.org/10.3390/su11164401


Affiliated Professors

  • Pr. Moutaz Khouja – Belk College of Business – UNC Charlotte North Carolina – USA


Dr. Ramzi Hammami – Full Professor in Supply Chain Management
Rennes School of Business
Research Center Director