Rethinking Tomorrow’s Organisation

From the dot com crash and global financial crises to the COVID19 pandemic and looming climatic catastrophe, the notion of the Organisation in the 21st century and process of organising requires a rethink. This research center focuses on Rethinking Tomorrow’s Organisation (RTO) including drives towards responsible management and corporate social responsibility, the changing landscape of interfirm collaboration and relationships and the need to adapt to an increasingly uncertain and unpredictable world.


Dr Petya PUNCHEVA, Rennes School of BusinessDr Petya Puncheva Michelotti – Full Professor of Organisational Behavior, Management & Organisations, Rennes School of Business – Research Centre Director

A new era of global uncertainty calls into question our view of the Organisation as a cohesive social entity with clearly defined boundaries and stakeholders, pursuing long-term goals and strategies within a predictable business environment. Adapting to the disruptive changes of the future requires a new order of global Organisation with a complexity of competing stakeholders, and Unframed Thinking underpins our philosophy as we pursue bold, innovative and impactful research in this changing intellectual landscape. This research centre includes three interrelated themes: Responsible Organisation, Interconnected Organisation and Adaptive Organisation.

Research Axes

The Responsible Organisation

How does the Organisation of tomorrow manage competing and often conflicting interests from multiple internal and external stakeholders in ways that are inclusive and responsible? The future world we face challenges past hegemonies within Organisations and unitary views of Organisational responsibility, calling for a more pluralist inclusive view of the Organisation. Tomorrow’s Organisation must therefore manage the competing needs of multiple stakeholders in the pursuit of a broader range of sustainable goals. Research in this theme includes interdisciplinary research on ethics, sustainability, corporate governance, corporate social responsibility, diversity, responsible management, and the meaning of work. With problems ranging from climate change to mass migration, it is important for all Organisations to find ways of behaving responsibly for the world of tomorrow.

Current research themes:

  • Business sustainability in times of crisis
  • Corporate governance & sustainability performance
  • Gender and Careers
  • Organising in the sharing economy
  • Organising and ethical decision-making
  • Organising for employee well-being
  • Responsible business education
  • The politics of stakeholder theory
  • Technological transitions and work

The Interconnected Organisation

How does the Organisation of tomorrow deal with an increasingly complex and ill-defined landscape of interfirm collaboration and relationships? The boundaries of tomorrow’s Organisation are becoming blurred, reaching across firms, industries and national boundaries, with firms entering into ever-changing forms of competitive and cooperative relationships with other Organisations and institutions. Alongside this, new ways of working and organising are breaking down traditional Organisational structures and hierarchies. This theme includes a range of topics linked to Organisational networks and interfirm relations, including ecosystems, strategic alliances and forms of Organisational cooperation and collaboration, and explores how tomorrow’s Organisation deals with such a changing landscape of interfirm relationships.

Current research themes:

  • Building intellectual capital in academic institutions
  • Organising and marketing performance
  • Industrial specialization, diversity & internationalisation processes
  • Cross-institutional innovation

The Adaptive Organisation

How can tomorrow’s Organisation be more adaptive as they manage disruptive and unexpected change? Organisations today find themselves in an era of unprecedented change and disruption, and this theme researches a wide range of phenomena including creativity, improvisation, entrepreneurship, innovation, Organisational resilience, adaptability and ambidexterity. From climate change to geopolitical crises, tomorrow’s Organisation needs to anticipate and adapt to an uncertain and complex future business landscape, forcing a rethink on how Organisations can respond to the unexpected. These disruptions have changed the world within which firms operate, rewriting the rules of operation, management and organising itself. Going forward, this degree of uncertainty is set to continue the need for Organisations to be adaptive, flexible, collaborative and responsible.

Current research themes:

  • Business education and managerial dynamic capabilities
  • Business model innovation
  • Digital transformation and financial flexibility
  • Managerial Accountabilities in Changing Environments
  • Organisational learning
  • Organising in the context of changing environmental policy
  • Social networking and organisational innovation
  • Strategic alliances in times of crisis


Members and research themes:

Bakr AL-GAMRH: Corporate Governance-Power-CEO
Jbid ARSENYAN: Networks-Resilience
Ricardo AZAMBUJA: Boundary work-Improvisation-Meaning of Work
Saqib AZIZ: Corporate Governance-Mergers and Acquisitions
Lara BERTOLA: Leadership-Innovation-Networks-Careers
Carole BONANNI: E-Business-Strategic Management
Dermot BRESLIN: Organisation Change-Creativity-Organisational Learning
Shubho CHAKRABORTY: Business Models-Innovation
Cyrlene CLAASEN: CSR-Governance-Stakeholders-Public-Private Partnerships
Ronald CLARKE: Social Networks-Intergroup Relations-Teams
Irena DESCUBES: Sustainability-Cross Cultural Negotiations
Ozlem DOULL: Social Networks- Consumers
Mehdi FARAJALLAH: Networks-Platforms-Strategy
Joanne GARDNER: Resilience-Risk-Governance
Cilem HAZIR: Knowledge Networks-Innovation-Sustainability
Sophie HENNEKAM: Diversity-Inequality-Neurodiversity
Sarah HUDSON: CSR-Ethics-Social Relations
Dildar HUSSAIN: Sustainability-Strategic Marketing-Franchising
Seong-Young KIM: International Business-Interfirm Relations-Networks
Madeg LE GUERNIC: Corporate Governance-Cooperation-Social Economy
Yajing LI: Entrepreneurship-Innovation
Yi LIU: Sustainability-Consumer behavior
Clément LONGONDJO: Sustainability-Complexity-Entrepreneurship
Balaji MAKAM: Sustainability-Customer Engagement-Customer-Service Provider Relations
Hamid MAZLOOMI: Interfirm Knowledge Transfer-Strategic Management-innovation
Tom McNAMARA: Strategic Management
Marco MICHELOTTI: Strategy-Globalisation-HRM-CSR-Labour Relations
Reza MOHAMMADI: CRM-big data-Start-ups-Consumer Behavior
Ljupka NAUMOVSKA: Marketing to Children
Laura NOVAL: Ethics-Decision Making-Identity
Petya PUNCHEVA: Sustainability
Mahabubur RAHMAN: CSR-Customer engagement
Gerald-Reparate RETALI: Social choice-Gender-Healthcare
Sarah ROBINSON: Organizational Learning-Leadership-Wellbeing-Careers
Julia ROLOFF: Sustainability-Stakeholders-Ethics
Laurent SCARINGELLA: Ecosystems-Alliances-Innovation
Dirk SCHNECKENBERG: Sustainability-Business models-Innovation
Fan XIA: Entrepreneurship-Innovation
Canan YILDIRIM: Corporate Governance-Internationalisation
Antonio VEZZANI: Innovation-Technology Management


  • Ackermann, C. L., Matson-Barkat, S., & Truong, Y. (2022). A legitimacy perspective on sharing economy consumption in the accommodation sector. Current Issues in Tourism, 25(12), 1947-1967.
  • Ahmad, M. F., Aziz, S., & Dowling, M. M. (2022). Does target country cultural orientation influence M&A?. British Journal of Management, 33(2), 906-938.
  • Azambuja, R., Islam, G., & Ancelin‐Bourguignon, A. (2022). Walling In and Walling Out: Middle Managers’ Boundary Work. Journal of Management Studies.
  • Breslin, D. (2022). When relationships get in the way: The emergence and persistence of care routines. Organization Studies, 43(2).
  • Breslin, D., & Gatrell, C. (2022). Theorizing through literature reviews: The miner-prospector continuum. Organizational Research Methods, 1094428120943288.
  • Clarke, R., Richter, A. W., & Kilduff, M. (2022). One tie to capture advice and friendship: Leader multiplex centrality effects on team performance change. Journal of Applied Psychology, 107(6), 968-986.
  • Grünhagen, M., González-Díaz, M., Hussain, D., & Monteiro da Silva Filho, H. (2022). Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil. Journal of Small Business Management, 60(2), 253-288.
  • Jabbouri, R., Schneckenberg, D., & Truong, Y. (2022). From Policy-Practice to Means-Ends Decoupling in Organizations: A Systematic Review and Paths for Future Research. Management International, 26(1), 123-148.
  • Hennekam, S., & Ladge, J. J. (2022). Free to Be Me? Evolving Gender Expression and the Dynamic Interplay between Authenticity and the Desire to Be Accepted at Work. Academy of Management Journal
  • Hennekam, S., Richard, S., & Özbilgin, M. (2022). How social structures influence the labour market participation of individuals with mental illness: A Bourdieusian perspective. Journal of Management Studies.
  • Macpherson, A., Breslin, D., & Akinci, C. (2022). Organizational learning from hidden improvisation. Organization Studies, 43(6), 861-883.
  • Matson-Barkat, S., Puncheva-Michelotti, P., Koetz, C., & Hennekam, S. (2022). Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports. Journal of Business Research, 149, 77-84.
  • McNamara, T., Meloso, D., Michelotti, M., & Puncheva-Michelotti, P. (2022). ‘You are free to choose… are you?’ Organisational punishment as a productivity incentive in the social science literature. Human Relations, 75(2), 322-348.
  • Peukert, C., Bechtold, S., Batikas, M., & Kretschmer, T. (2022). Regulatory spillovers and data governance: Evidence from the GDPR. Marketing Science, 41(4), 318-40.
  • Roessler, M., Schneckenberg, D., & Velamuri, V. K. (2022). Situated entrepreneurial cognition in corporate incubators and accelerators: the business model as a boundary object. IEEE Transactions on Engineering Management, 69(4), 1696-1711.
  • Sales, A., Roth, S., Grothe-Hammer, M., & Azambuja, R. (2022). From play to pay: a multifunctional approach to the role of culture in post-merger integration. Management Decision, 60(7), 1922-46.
  • Scaringella, L., Górska, A., Calderon, D., & Benitez, J. (2022). Should we teach in hybrid mode or fully online? A theory and empirical investigation on the service–profit chain in MBAs. Information & Management, 59(1), 103573.
  • Schneckenberg, D., Matzler, K., & Spieth, P. (2022). Theorizing business model innovation: an organizing framework of research dimensions and future perspectives. R&D Management, 52(3), 593-609.
  • Breslin, D., Kask, J., Schlaile, M., & Abatecola, G. (2021). Developing a coevolutionary account of innovation ecosystems. Industrial Marketing Management, 98, 59-68
  • Hudson, S., & González-Gómez, H. V. (2021). Can impostors thrive at work? The impostor phenomenon’s role in work and career outcomes. Journal of Vocational Behavior, 128, 103601.
  • Hudson, S., González-Gómez, H. V., & Claasen, C. (2021). Societal Inequality, Corruption and Relation-Based Inequality in Organizations. Journal of Business Ethics.
  • Jang, S., & Liu, Y. (2019). Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go. Information Technology & People, 33(1), 37-55.
  • Jang, S., Farajallah, M., & So, K. K. F. (2021). The effect of quality cues on travelers’ demand for peer-to-peer ridesharing: a neglected area of the sharing economy. Journal of Travel Research, 60(2), 446-461.
  • Lin, W., Shao, Y., Li, G., Guo, Y., & Zhan, X. (2021). The psychological implications of COVID-19 on employee job insecurity and its consequences: The mitigating role of organization adaptive practices. Journal of Applied Psychology, 106(3), 317.
  • Michelotti, M., McColl, R., Puncheva‐Michelotti, P., Clarke, R., & McNamara, T. (2021). The effects of medium and sequence on personality trait assessments in face‐to‐face and videoconference selection interviews: Implications for HR analytics. Human Resource Management Journal.
  • Rahman, M., Rodríguez‐Serrano, M. Á., & Hughes, M. (2021). Does advertising productivity affect organizational performance? Impact of market conditions. British Journal of Management, 32(4), 1359-1383.
  • Pankov, S., Schneckenberg, D., & Velamuri, V. K. (2021). Advocating sustainability in entrepreneurial ecosystems: Micro-level practices of sharing ventures. Technological Forecasting and Social Change, 166, 120654.
  • Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C. L. (2021). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, 126, 578-590.
  • Zhang, R., Li, A., & Gong, Y. (2021). Too much of a good thing: Examining the curvilinear relationship between team‐level proactive personality and team performance. Personnel Psychology, 74(2), 295-321.
  • Ancelin-Bourguignon, A., Dorsett, C., & Azambuja, R. (2020). Lost in translation? Transferring creativity insights from arts into management. Organization, 27(5), 717-741.
  • Bryce, C., Dowling, M., & Lucey, B. (2020). The journal quality perception gap. Research Policy, 49(5), 103957.
  • Longondjo Etambakonga, C., & Roloff, J. (2020). Protecting environment or people? Pitfalls and merits of informal labour in the Congolese recycling industry. Journal of Business Ethics, 161(4), 815-834.
  • Mirza, S. S., & Ahsan, T. (2020). Corporates’ strategic responses to economic policy uncertainty in China. Business Strategy and the Environment, 29(2), 375-389.
  • Ozcan, S., Boye, D., Arsenyan, J., & Trott, P. (2020). A scientometric exploration of crowdsourcing: research clusters and applications. IEEE Transactions on Engineering Management, 69(6), 3023-3037.
  • Parker, O., Mui, R., & Titus Jr, V. (2020). Unwelcome voices: The gender bias‐mitigating potential of unconventionality. Strategic Management Journal, 41(4), 738-757.
  • Yu, X., Li, Y., Su, Z., Tao, Y., Nguyen, B., & Xia, F. (2020). Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy. Asia Pacific Journal of Management, 37(4), 1141-1163.


The research center has engaged in numerous impact projects with local, national and international organisations including

The members of RTO also have extensive research and scientific collaborations with research centers and institutions around the world.


  • University of Vienna, Austria,
  • University of Salerno, Italy
  • Cranfield University, UK
  • University of Bath, UK
  • London South Bank University, UK
  • Vrije University, Netherlands
  • University of Amsterdam, Netherlands
  • Swansea University, UK
  • Nord University, Norway
  • Anglia Ruskin University, UK
  • Kingston University, UK
  • West Virginia University, USA

Established partnerships

  • Curtin University, Australia
  • Macquarie University, Australia
  • Melbourne University, Australia
  • University of Economics in Prague, Czech Republic
  • Cyprus University of Technology, Cyprus
  • Copenhagen Business School, Denmark
  • LUT School of Business, Finland
  • University of Eastern Finland, Finland
  • University of Namibia, Namibia
  • Inland University, Norway
  • Orebro University, Sweden
  • Tor Vergata University, Italy
  • University of Victoria, New Zealand
  • University of Glasgow, UK
  • University of Liverpool, UK
  • University of Sheffield, UK
  • Case Western Reserve University, USA
  • Northeastern University, USA
  • Rice University, USA

Summer schools

  • Estonian Business School, Estonia
  • Durham University, UK

PhD service

Doctoral seminars

  • Aston University, UK
  • Nord University, Norway
  • Tor Vergata University, Italy
  • Cranfield University, UK
  • University of Hull, UK
  • London South Bank University, UK
  • Nottingham University, UK


  • INCAE, Costa Rica
  • St Joseph University, Lebanon
  • University of Valencia, Spain
  • University of Glasgow, UK
  • University of Sheffield, UK
  • Open University, UK

Participation in doctoral examination

  • Curtin University, Australia
  • Tor Vergata University, Italy
  • Nord University, Norway
  • Bahcesehir University, Turkey
  • University of Derby, UK
  • University of Hertfordshire, UK
  • University of Sheffield, UK

Project funding

French contribution to the project “The Role of Governments in Promoting sector specific Corporate Responsibility: a European Benchmark” coordinated by the University St. Gallen and financed by the Bertelsmann Stiftung. French budget: 6000€

Les étudiants de Rennes School of Business peuvent bénéficer de séjours d'études à l'étranger grâce aux Bourses Erasmus.ERASMUS+ (Cooperation partnerships in higher education) for the  DECART project (Designing higher Education Curricula for Agility, Resilience & Transformations), coordinated by IMT Atlantique, in partnership with Reykjavik University, Vilnius University, University of KwaZulu Natal, Del Institute of Technology (Indonesia) and Rennes School of Business (400 000€) – 2022-2025

News and Activities


Professor Dermot Breslin’s work and commitment was celebrated at the British Academy of Management 2022 conference held from August 31 to September 2, in Manchester.

Professor Dermot Breslin has been the Editor-in-Chief of the International Journal of Management Research since 2017, with his term ending at the end of the year. He currently serves as a member of the BAM Council.

In the Press

Meditation and employee well-being by Laura Noval:
Eco-anxiety by Ricardo Azambuja
New forms of punishment and its relationship with productivity by Petya Puncheva-Michelotti & Marco Michelotti
The masculine language in job posts also stops men from applying by Petya Puncheva-Michelotti
The dangers of videoconference selection interviews and their use in AI-driven candidate selection by Petya-Puncheva Michelotti

Seminars and Workshops

May 2023 : Sustainable HRM and the Future of Work Webinar avec Prof  Júlia Brandl,Universitat Innsbruck, Austria; Prof Marco Guerci, Universita Degli Studi Di Milano, Italy; Prof Judith Semeijn,Open Universiteit, Netherlands; Prof Douglas Renwick;Nottingham Trent University, UK
May 2023 : Paper Development workshop (PDW) with several RSB professors  eand Professor Stefano Tasselli, Rotterdam School of Management, Netherland
April 2023 : Webinaire Tomorrow’s Organization (TOW) with Prof  Greg Bamber,Monash University,Australia; Prof Penny Dick,Sheffield University Management School, UK ; Prof Henri Hakala, LUT University, Finland
February 2023: RTO Workshop with Mairi Maclean (University of Bath), Martin Friesl (University of Bamberg) and Chris Wickert (VU Amsterdam). To join please follow this link.
May 2022: Paper development workshop (PDW) with various faculty authors and leading editors as reviewers; Caroline Gatrell (General Editor, Journal of Management Studies), Pawan Budhwar (Editor-in-Chief, Human Resource Management Journal) and Elisa Giuliani (Editor, Research Policy)
October 2022: Tomorrow’s Organization Webinar (TOW) with Prof Stephanie Decker (University of Birmingham), Prof Jan-Willem Stoelhorst (University of Amsterdam), Prof Joaquin Alegre (University of Valencia)
November 2022:  PDW with Julia Roloff, and Clement Longjondo (authors), Sarah Robinson and Dermot Breslin (reviewers) (RSB)
December 2022: Paper development workshop (PDW) Lara Bertola (author), Sophie Hennekam and Seong-Young Kim (reviewers) (RSB)


Dr Petya PUNCHEVA, Rennes School of Business
Dr Petya Puncheva Michelotti, Full Professor of Organisational Behavior, Management & Organisations, Rennes School of Business – Research Centre Director