Assistant Professor

Department: Marketing


Email: juliet.armand@rennes-sb.com


  • Marketing Fundamentals for undergraduate programmes (French & English)
  • Marketing Simulations and facilitation
  • Integration seminars / team building for students
  • Faculty seminars (teacher training)


  • Instructional Designer : Master 2 “Ingénieur en e-formation”   Université Rennes 1, France (2020)
  • MA International Business, Cranfield School of Management, GB (1989)
  • MA European Management, Cranfield School of Management, UK
  • BA European Studies, Bradford University, UK
  • Diploma Chartered Institute of Marketing, UK

Research interests

  • Pedagogy / instructional design  in a multicultural / multilingual context
  • Technology Enhanced Learning

Work Experience


  • Chief Learning Officer, Rennes School of Business : Faculty training in pedagogy and digital competencies (March, 2019 – Present)
  • Assistant Professor (Present)
  • Programme Manager “International Bachelor Programme in Management“, Rennes School of Business (2018 – 2019)

Intellectual contributions

Refereed Proceedings - Discipline-Based Scholarship

The experience of giving - a theoretical model and research propositions

Authors: Armand, J. Published in: Academy of Marketing Annual Conference Date: 2008