Senior Lecturer

Department : Marketing

Nationalities :


  • Marketing Fundamentals at undergraduate level for IBPM / PGE students in Rennes and Rabat (taught in French and English)
  • Non profit marketing at postgraduate level in Rennes • Coaching for development of Business Plans (IBPM students)
  • Marketing Simulations using software
  • Other teaching activities: either French or English
  • Organisation of induction weeks / activities for IBPM students (teambuilding, presentation skills)
  • Coaching of students in Marketing Competitions (eg Concours National de Commercialisation organised by DCF network)
  • Supervision of Graduating Projects at undergraduate and graduate level


MA European Management, Cranfield School of Management, UK

BA European Studies, Bradford University, UK

Diploma Chartered Institute of Marketing, UK

Research interests

Consumer behaviour linked to food products

Creating value through branding – approach of small businesses in food sector

Cause marketing (commercial agreements between for-profit and non-profit organisations)

Work Experience


  • Programme Manager ‘International Bachelor Programme in Management’, Rennes School of Business (September, 2000 – Present)

Intellectual contributions

Refereed Proceedings - Discipline-Based Scholarship

The experience of giving - a theoretical model and research propositions

Authors:Armand, J. Published in:Academy of Marketing Annual Conference Date:2008