Douglas BRYSON

Senior Lecturer

Department : Management and Organisation

Nationalities :

Teaching

  • The International Environment of the Firm
  • European Business Environment
  • International Marketing Management
  • International Strategic Management
  • Technology Management
  • New Product Development
  • The Management of Technology
  • Innovation and Creativity
  • Research Project I (Research Methods)
  • Research Project II (Data Analysis)
  • Change Management
  • Management of Information Systems
  • Information and Knowledge Management.

Qualifications

  • PhD (in progress) Rennes School of Business
  • PhD (in progress), University of Cambridge, UK
  • MBA, University of New Brunswick, Canada
  • BSc, University of Manitoba, Canada

Professional certifications

  • Command of Patrol Class Vessel, 1993
  • Commanding/Executive Officer Mine Warfare Qualification, 1992
  • Promotion to Lieutenant Commander, 1991
  • Tactical Warfare Director Qualification, 1990
  • Promotion to Lieutenant(N), 1989
  • Ship’s Navigating Officer Qualification, 1989
  • Bridge Watchkeeping Certificate, 1987
  • Promotion to Sub-Lieutenant, 1986
  • The Queen’s Commission; Commissioned Officer in the Royal Canadian Navy of the Canadian Armed Forces, 1986

Services

  • Bryson, D. TM: Brand Hate (N° 2557694/35) (2010 – 5 years)

Honours/Awards

Honours

  • 2014: Included as member of “Who’s Who in the World”. Marquis.
  • 2012: Placed in the Top Ten Most Read Articles of WARC in the United Kingdom for 2011. World Advertising Research Council (WARC).
  • 2012: Placed in the Top Ten Most Read Articles of WARC Globally for 2011. World Advertising Research Council (WARC).
  • 2014-2017: Included as member of “Who’s Who in the World.” Marquis.

 

Awards

  • Nomination for Best Paper. The Mystique of Luxury Brands Conference (2016)
  • Editor’s Choice. The World Financial Review ( 2014-2015)
  • Outstanding Research Award. Global Conference on Business and Finance (2011)
  • Bravo Zulu Award. Royal Canadian Navy (1989)

Research interests

  • Consumer Adoption of Technologically-based Products and Services
  • The Social Psychology of Creativity in R&D Teams
  • The Role of Person-Environment Fit as Antecedents to Human Resource Outcomes
  • The Phenomenon of Extreme Negative Affect on Brands: Brand Hate.
  • The Psychology of Luxury Brand Consumers

Work experience

Academic

  • Senior Lecturer, Management and Organization Academic Area, Rennes School of Business (July, 2000 – Present).
  • Lecturer, ESC Rennes School of Business (September, 1994 – December, 1996)

Non-Academic

  • Director of Business Development (Co-founder and co-owner), Back on Track Physiotherapy, UK (July, 1997 – December, 2000)
  • Freelance Consultant, Trendline Market Research (January, 1993 – August, 1994)
  • Maritime Surface Officer, Royal Canadian Navy (Rank: Lieutenant-Commander), Department of National Defense, Canada (June, 1983 – August, 1994)

Intellectual contributions

Refereed Articles Discipline-Based Scholarship

Antecedents of Luxury Brand Hate in France: A Quantitative Study

Authors:Bryson, Douglas, Glyn Atwal, Peter Hultèn, and Heine, Klaus Published in:Strategic Change Date:2021

Antecedents of Intention to Adopt Artificial Intelligence Services by Consumers in Personal Financial Investing

Authors:Atwal, Glyn, and Bryson, Douglas Published in:Strategic Change Date:2021

An Exploratory Study of the Adoption of Artificial Intelligence in Burgundy's Wine Industry

Authors:Atwal, Glyn, Bryson, Douglas, and Williams, Alistair Published in:Strategic Change Date:2021

Antecedents of Luxury Brand Hate in France

Authors:Bryson, Douglas, Glyn Atwal, Peter Hultèn, and Klaus Heine Published in:Strategic Change Date:2020

Developing a Storytelling Experience: The Case of Craft Spirits Distilleries in Chicago

Authors:Williams, Alistair, Atwal, Glyn, and Bryson, Douglas Published in:International Journal of Wine Business Research Date:2020

Brand Posting Photos of Luxury Cuisine Online: An Exploratory Study

Authors:Atwal, Glyn, Bryson, Douglas, and Tavilla, Valériane Published in:British Food Journal, 121: 454-465 Date:2019

Brand Hate: The Case of Starbucks in France

Authors:Bryson, D., Atwal, G. Published in:British Food Journal Vol 121, Issue 1, 2019, pp. 172-182 Date:2019

Posting Photos of Luxury Cuisine Online: An Exploratory Study

Authors:Atwal, G., Bryson, D., Tavilla, V. Published in:British Food Journal Vol 121, Issue 2, 2019, pp. 454-465 Date:2019

Luxury craftsmanship – the emergent luxury beer market

Authors:Bryson, D., Williams, A., Atwal, G. Published in:British Food Journal Vol 121, Issue 2, pp. 359-370 Date:2019

A Comparison of the Perceptions of Luxury: The Case of Finland and the UK

Authors:Bryson, D., Atwal, G., Crespi, R. Published in:Journal of International Marketing Strategy, Vol 5, N° 1, pp. 33-47 Date:2018

Lesbian Assessments of Gay Advertising in a French Context: Not Necessarily a Case of la Vie en Rose?

Authors:Decubes, Irena, McNamara, Tom, and Bryson, Douglas Published in:Journal of Marketing Management Date:2018

Corporate Scandals - Cauldrons of Spilt Trust.

Authors:Bryson, D., Atwal G. Published in:The World Financial Review, 22/06/2017 Date:2017

Individuals' assessment of corporate social performance, person-organization values and goal fit, job satisfaction and turnover intentions

Authors:Hudson, S., Bryson, D., Michelotti, M. Published in:Relations Industrielles / Industrial Relations, Vol. 72-2, 2017, pp. 322-344 Date:2017

How the Brexit Referendum was Trumped: Personality, Protest and Patriotism

Authors:Atwal, G., Bryson, D. Published in:The World Financial Review, 20/07/2016 Date:2016

The Brand Trump

Authors:Atwal, G., Bryson, D. Published in:The World Financial Review, 25/04/2016 Date:2016

Antecedents of intention to use green banking services in India

Authors:Bryson, D., Atwal, G., Chaudhuri, A., Dave, K. Published in:Strategic Change, Vol. 25, (2016), pp. 551-567 Date: 2016

Antecedents of Intention to Use Green Banking Services in India

Authors:Bryson, Douglas , Glyn Atwal, Anindita Chaudhuri, and Kartik Dave Published in:Strategic Change 25 : 549-565 Date:2016

Decrypting the aspiring indian low-income consumer.

Authors:Atwal, G., Bryson, D., Parameswaran, A. Published in:The World Financial Review, 26/03/2015 Date:2015

Made in India - A New Era for Luxury Brands?

Authors:Bryson, D., and Atwal, G. Published in:Indian Management Vol. 54(7) Date:2015

Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

Authors:Bryson, Douglas, Glyn Atwal, Himradi Roy Chaudhuri, and Kartik Dave Published in:Strategic Change 24 Date:2015

Luxury Brands Need to Chart a Course into New Frontier Markets

Authors:Atwal, G. & Bryson, D. Published in:The World Financial Review Date:2014

The Luxury Market in Africa – Emerging Consumer Empowerment is Creating a Luxurious Future

Authors:Atwal, G. & Bryson, D Published in:African Business Review Date:December 2013

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Authors:Bryson, Douglas, Glyn Atwal, and Peter Hulten Published in:Qualitative Market Research - An International Journal 16. (2013): Date:2013

Antecedents of Attitude towards the Adoption of Internet Banking in Senegal.

Authors:Bryson, Douglas and Glyn Atwal Published in:Journal of Innovation Economics 11 Date:2013

Cross-country differences in attitudes to business associations during the 2007-2010 recession

Authors:Hulten, Peter, Andrew Barron, and Douglas Bryson Published in:Journal of World Business 47. Date:2012

European football teams' CSR engagement impacts on customer-based brand equity

Authors:Blumrodt, Jens, Douglas Bryson, and John Flanagan Published in:Journal of Consumer Marketing 29. Date:2012

The Impact of Product Packaging on Consumers' Purchase Decisions within a Low Involvement Product Category

Authors:Atwal, Glyn, Douglas Bryson, and Peter Hulten Published in:Journal of Euromarketing 21 Date:2012

Brand management: Don't be a victim of brand hate

Authors:Bryson, Douglas, Glyn Atwal, and Miriam Dreissig Published in:Admap (2010) Date:2010

Conscience is key to stopping the rise of fashion fakes

Authors:Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Published in:Admap Date:2009

Luxury branded goods need to get back to quality basics.

Authors:Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Published in:Admap Date:2009

Refereed Proceedings Discipline-Based Scholarship

An Exploratory Study to Investigate Why People Take Photos of Food in Fine Dining Restaurants

Authors:Glyn Atwal and Bryson, Douglas. Published in:Marketing Management Association Spring Conference, Chicago, United States of America, April 2018 Date:2018

Antecedents of Intention to use Green Banking in Germany

Authors:Bryson, Douglas and Glyn Atwal Published in:Marketing Management Association Spring Conference, Chicago, United States of America, March 2017 Date:2017

Antecedents of Luxury Brand Hate: An Empirical Study

Authors:Bryson, D., Atwal G., Hultén, P. & Heine, K. Published in:The Mystique of Luxury Brands Conference, Shanghai, China. Date:2016

An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India.

Authors:Atwal, Glyn & Douglas Bryson Published in:17th International Conference on Business, Economics, Humanities and Social Sciences, Chicago, USA. Date:2015

Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.

Authors:Atwal, G. & Bryson, D Published in:Global Conference on Business and Finance, 6 (1), Las Vegas, USA: The Institute for Business and Financial Research. Date:2011

The Sport Entertainment Industry and Customer Oriented Brand Management.

Authors:Blumrodt, J. & Bryson, D Published in:Academy of Management Annual Meetings, San Antonio, Texas, USA: The Academy of Management Date:2011

Identifying Opportunities For Growth in India: Insights from Zegna

Authors:Atwal, Glyn & Douglas Bryson. Published in:New Dynamics of Marketing in the Digital Age, Singapore. Date:2011

Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.

Authors:Bryson, D., Hudson, S., & Mazel, S Published in:International Conference on Corporate and Marketing Communications. Date:2009

The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit

Authors:Hudson, S. & Bryson, D Published in:Job Satisfaction and Turnover Intentions: An Empirical Study. European Business Ethics Network (EBEN) Date:2009

Product Packaging Tactics and Strategies within a Low Involvement Category.

Authors:Atwal, G., Bryson, D., & Dawson, N. Published in:International Conference on Research in Advertising, Antwerp, Belgium, June, 27-28. Date:2008

Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany

Authors:Bryson, D. & Hudson, S Published in:International Conference on Information Systems, Montréal, Québec, Canada: Association for Information Systems (AIS). Date:2007

The Internationalization of National Institutions: Stories from France's Grandes Ecoles System

Authors:Matheny, J., Altman, Y., & Bryson, D Published in:Academy of Management Annual Meetings, Denver, Colorado, USA: The Academy of Management. Date:2002

Factors Promoting Creative Performance in R&D Work Environments. R&D Management Conference, Dublin, Ireland:

Authors:Bryson, D. & Matheny, J Published in:R&D Management Conference, Dublin, Ireland Date:2001

Antecedents of Extreme Negative Affect in the Luxury Sector

Authors:Atwal, Glyn, Douglas Bryson, & Peter Hultén. Published in:uxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date:2011

Books, Monographs, Compilations, Manuals Book

Luxury Brands in China and India

Authors:Atwal, Glyn and Douglas Bryson Published in:Palgrave MacMillan Date:2017

Luxury Brands in Emerging Markets

Authors:Atwal, Glyn and Douglas Bryson Published in:Palgrave MacMillan, 2014. Date:2014

Chapters, Cases, Readings, Supplements Case

Baume & Mercier: Winning Over the Millennial Consumer

Authors:Bryson, Douglas, and Atwal, Glyn Published in:The Case Centre, Cranfield University and Babson College, UK. Date:2021

A Bottle of Cognac: Gift or Bribe?

Authors:Bryson, Douglas, and Atwal, Glyn Published in:The Case Centre, Cranfield University and Babson College, UK. Date:2020

Retail and Covid-19: Profits Before Safety

Authors:Atwal, Glyn, and Bryson, Douglas Published in:The Case Centre, Cranfield University and Babson College, UK. Date:2020

Managing a Diverse Workforce: Talent Recruitment

Authors:Atwal, Glyn, and Bryson, Douglas Published in:The Case Centre, Cranfield University and Babson College, UK. Date:2020

Chapter 13, Case Study 26: Esports sponsorship: Game on.

Authors:Douglas Bryson Published in:Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London : McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232 Date:2019

Chapter 11 Case 11 Digital Burberry

Authors:Douglas Bryson Published in:Fahy, J. and Jobber, D. Foundations of Marketing, 6th ed. London : McGraw-Hill Education / Europe, Middle East & Africa. 2019. ISBN 978-1526847348 Date:2019

Chapter 3 Case 3 Hashtag: BrandHate

Authors:Douglas Bryson Published in:Fahy, J. and Jobber, D. Foundations of Marketing, 6th ed. London : McGraw-Hill Education / Europe, Middle East & Africa. 2019. ISBN 978-1526847348 Date:2019

The 5 second rule.

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 419-0016-1 Date:2019

Influencer marketing and luxury brands - Mr Bags

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 519-0113-1 Date:2019

eSports marketing communications strategy for a luxury brand: is it a good idea?

Authors:Bryson, D., Atwal, G. Published in:The Case Center. 519-0159-1 Date:2019

Jamier Oliver: a recipe for failure?

Authors:Bryson, D., Atwal, G. Published in:The Case Center. 519-0160-1 Date:2019

Sotheby’s – Bidding on a Digital Future..

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 518-0126-1 Date:2018

Merger Game.

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 318-0265-1 Date:2018

Starbuck’s – A Storm in a Coffee Cup.

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 718-0074-1 Date:2018

Royal Enfield – A Revving Revival.

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 518-0125-1 Date:2018

Uber-Competitive: The dynamics of an industry on the move.

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 518-0142-1 Date:2018

Tripping on Twitter.

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 517-0170-8 Date:2017

Luxury Retail Store Experience: Top or Flop?

Authors:Glyn Atwal and Douglas Bryson Published in:The Case center, 517-0127-1 Date:2017

Chapter 22, Case 43: Subway Germany: Destination Success?

Authors:Douglas Bryson and Glyn Atwal Published in:Jobber, D. and Ellis-Chadwick, F.,Principles and practice of marketing 8th ed. London : McGraw-Hill Education / Europe, Middle East & Africa, 2016, 960 p. ISBN 978-0077174149 Date:2016

Hidesign: The Emergence of a Global Fashion Brand

Authors:Atwal, Glyn and Bryson, Douglas Published in:Foundations of Marketing by John Fahy and David Jobber, 5th Edition. Global Edition. Date:2015

Digital Burberry: Dilemmas in bringing luxury directly to the customer.

Authors:Atwal, Glyn and Douglas Bryson Published in:Strategic Management: Creating Competitive Advantages, Global Edition. McGraw-Hill Education, 2014. Date:2014

Fast-Fashion Collaborations: Cheap but Chic

Authors:Atwal, Glyn and Douglas Bryson Published in:Global Edition. McGraw-Hill Education, 2014. Date:2014

ERGO: Ethical Crises of a German Insurance Giant

Authors:Glyn, Atwal and Douglas Bryson Published in:GLOBALENS: The William Davidson Institute, The University of Ann Arbor, MI, USA. Date:2014

Subway in Germany: Sink or Swim.

Authors:Atwal, Glyn and Douglas Bryson Published in:Principles and Practice of Marketing (7th Edition Date:2013

Subway Derailed: the Case of Germany

Authors:Atwal, Glyn and Douglas Bryson Published in:Foundations of Marketing (4th Edition) Date:2012

Losing Face on Facebook." GLOBALENS: The William Davidson Institute

Authors:Atwal, Glyn and Douglas Bryson Published in:The William Davidson Institute, Michigan Ross School of Business, 2010. Date:2010

Crisis Communication: Rat Trap!",

Authors:Atwal, Glyn and Douglas Bryson Published in:The William Davidson Institute, The University of Ann Arbor, MI, USA. The William Davidson Institute, Michigan Ross School of Business, 2010. Date:2010

Chapter

Considerations on the Design of a Luxury Footprint for India.

Authors:Atwal, Glyn, and Douglas Bryson Published in:Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. WeisbadeLuxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. Weisbaden, Deutschland: Springer Gablern, Deutschland: Springer Gabler Date:2016

Understanding the Brazilian Luxury Consumer

Authors:Diniz, Claudio, Glyn Atwal, and Douglas Bryson Published in:Palgrave Macmillan, 2014 Date:2014

Sugar and Spice: The Rise of the Indian Female Luxury Consumer

Authors:Atwal, Glyn, Soumya Jain, and Douglas Bryson Published in:Luxury Brands in Emerging Markets. Palgrave Macmillan, 2014. Date:2014

From Emerging to Sustainable Growth

Authors:Bryson, Douglas and Glyn Atwal Published in:Luxury Brands in Emerging Markets. Date:Palgrave Macmillan, 2014

The Luxury Landscape in India: Consequences for the Wine Sector."

Authors:Kartik, Dave, Glyn Atwal, and Douglas Bryson Published in:Palgrave Macmillan, 2014. Date:2014

The Communication Dilemma

Authors:Khan, Shaziya, Glyn Atwal, and Douglas Bryson Published in:Palgrave Macmillan, 2012 Date:2012

Marketing the Trivial: Product Packaging that Works

Authors:Glyn, Atwal, Douglas Bryson, and Dawson N Published in:Garant Publishers, 2009. Date:2009

Presentations of Refereed Papers International

An Exploratory Study to Investigate Why People Take Photos of Food on Fine Dining Restaurants

Authors:Atwal, Glyn, and Bryson, Douglas Published in:Marketing Management Association Spring Conference, Chicago, Illinois. Date:2018

Antecedents of Intention to Use Green Banking in Germany

Authors:Bryson, Douglas, and Atwal, Glyn Published in:Marketing Management Association Spring Conference, Chicago, Illinois. Date:2017

Antecedents of Luxury Brand Hate: An Empirical Study.

Authors:Bryson, D., Atwal G., Hultén, P. & Heine, K. Published in:The Mystique of Luxury Brands Conference, Shanghai, China. Date:2016

An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India

Authors:Bryson, Douglas and Glyn Atwal Published in:17th International Conference on Business Economics and Management Date:2015

Identifying Opportunities For Growth in India: Insights from Zegna

Authors:Atwal, Glyn and Douglas Bryson Published in:New Dynamics of Marketing in the Digital Age, Singapore, Singapore. Date:2011

Antecedents of Extreme Negative Affect in the Luxury Sector.

Authors:Atwal, G., Bryson, D., & Hulten, P. Published in:Luxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date:2011

Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.

Authors:Atwal, G. & Bryson, D. Published in:Global Conference on Business and Finance. Global Conference on Business and Finance, Las Vegas, Nevada. Date:2011

The Sport Entertainment Industry and Customer Oriented Brand Management.

Authors:Blumrodt, J. & Bryson, D. Published in:Academy of Management Annual Meetings, San Antonio, Texas. Date:2011

Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.

Authors:Hudson, S., Bryson, D., & Mazel, S Published in:International Conference on Corporate and Marketing Communications, Nicosia, Cyprus. Date:2009

The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit, Job Satisfaction and Turnover Intentions: An Empirical Study

Authors:Hudson, S. & Bryson, D. Published in:European Business Ethics Network (EBEN) Annual Conference, Athens, Greece. Date:2009

Product Packaging Tactics and Strategies within a Low Involvement Category.

Authors:Atwal, G., Bryson, D., & Dawson, N. Published in:European Advertising Academy – Icoria, Antwerp, Belgium. Date:2008

"Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany

Authors:Bryson, D. & Hudson, S. Published in:International Conference on Information Systems, Montréal, Canada. Date:2007

The Problems and Pitfalls in Pursuing Partnerships in Higher Education

Authors:Bryson, Douglas, Stefan Conn, and Sadler, Kelly Published in:Annual Network of International Business Schools Conference, Rennes, France. Date:2002

The Internationalization of National Institutions: Stories from France's Grandes Ecoles System.

Authors:Matheny, J., Altman, J., & Bryson, D. Published in:Academy of Management Annual Meetings, Denver, Colorado. Date:2002

Factors Affecting the Creative Performance of R&D Teams: Extending Theory on the Influence of the Work Environment

Authors:Bryson, Douglas Published in:&D Management Conference, Dublin, Ireland. Date:2001

Research Reports

The Influence of the Work Environment on Creative Performance in R&D

Authors:Bryson, D., Published in:The University of Cambridge, Judge Business School Date:1998

Grants Research

SMART Project Funding, European Union

Authors:Conn, S. & Bryson, D. Date:2001