Dr ACKERMANN Claire-Lise

Assistant Professor

Department : Marketing

Nationalities :

Teaching

Teaching Activities

  • Brand management
  • Sales strategy
  • International marketing

Qualifications

Ph.D. University of Nantes, Université de Nantes, 2010

Doctorat en Sciences de Gestion, Université de Nantes, France

Diplômée HEC Paris, France

CEMS Master in International Management

Service

Service to the Institution - College Assignments

  • 2013 - 2014

    Pedagogical Committee

  • 2013 - 2014

    Programmes Committee

Service to the Profession - Academic Conference : Panelist

  • 2016

    15th International Marketing Trends Conference, Venice, 21-23 January

Reviewer - Article / Manuscript

  • 2014

    Journal of Marketing Management

  • 2014

    Transfer

Reviewer : Conference Paper

  • 2015

    15th International Marketing Trends Conference, Venice, 21-23 January

  • 2015

    2015 AMAC (Association des Sciences Administratives du Canada) Conference

  • 2012

    12TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS

  • 2011

    11th International Marketing Trends Conference, Venise, January 2012

Research interests

Implicit cognition

Innovation

Design management

My research focus is on the contribution of implicit cognition to consumer behaviour study, in the field of innovation and design.

Work Experience

Academic

  • Assistant Professor, Marketing Pole Area, Rennes School of Business (February, 2011 – Present)
  • Manager de Département Stratégie et Marketing, ESC Rennes School of Business, (February, 2011 – September 2013)
  • Professeur Vacataire, ESC Rennes, Audencia, ESC Bretagne Brest (January, 2008 – December, 2010).

Non - Academic

  • Responsable Système de Production, Montage, PSA PEUGEOT CITROEN – Site de Production de Rennes (September, 2006 – December, 2007)
  • Responsable Schéma Directeur, Ferrage (2001-2003), Montage (2003-2005), PSA Peugoet Citroën – Site de Production de Rennes (January, 2001 – August, 2006)
  • Chef de Projet Assurance Qualité, PSA Peugoet Citroën – Direction Commerciale Peugeot, Direction Marketing et Qualité (June, 1999 – December, 2000)
  • Chef de Secteur Vente Voitures, PSA Peugoet Citroën – Direction Commerciale Peugeot, Direction Régionale de Lyon (January, 1998 – May, 1999)
  • Chef de Projet Formation, PSA Peugoet Citroën – Direction Commerciale Peugeot, Direction de la Formation Commerciale, Paris (September, 1994 – December, 1997)

Intellectual contributions

Refereed Articles

De l’attitude implicite et de sa mesure fondements et pratiques en comportement du consommateur

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Applications en Marketing, 30(2) 58– 1 Date:2015

Implicit attitudes and their measurement: Theoretical foundations and use in consumer behavior research

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Recherche et Applications en Marketing, 30(2) 55– 77 Date:2015

The contribution of implicit cognition to the theory of reasoned action model: a study of food preferences

Authors:Ackermann, C.-L. & and Palmer, A Published in:Journal of Marketing Management, 30, 529-550 Date:2014

Consumer Innovativeness, perceived innovation and attitude towards neo-retro product design

Authors:Fort-Rioche, L. & Ackermann, C.-L. Published in:European Journal of Innovation Management Date:2013

Risque et lancement de nouveaux produits: l'apport de la cognition sociale implicite

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Management et Avenir, 57, 160-176 Date:2012

Refereed Proceedings - Discipline-Based Scholarship

Service trial and its effects on attitude change

Authors:Ackermann, Claire-Lise and Adrian Palmer Published in:14th International Research Conference in Service Management (2016) Date:2016

A conceptual paper on implicit gambling orientation

Authors:Ackermann, Claire-Lise and Teichert Thorsten Published in:15th International Marketing Trends Conference , Venice Date:21-23 January 2016

Emotional Design Measures: complementarity of explicit and implicit measure

Authors:Belboula, I., & Ackermann, C.-L. Published in:15th International Marketing Trends Conference, Venice Date:21-23 January 2016

A conceptual paper on implicit gambling orientation

Authors:Ackermann, C.-L. & Teichert, T. Published in:15th International Marketing Trends Conference Venice Date:21-23 January 2016

Design et positionnement des produits horlogers : l’apport de la cognition implicite

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:31ième Congrès International de l'Association Française du Marketing Date:20, 21 et 22 mai 2015

Design produit et positionnement marketing: l’apport de la cognition implicite

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:3th International Marketing Trends Conference, Venice Date:24-25 January 2014

L'impact de l'expérience antérieure sur l'attitude implicite à l'égard d'un nouveau design produit - le cas du rétro-marketing automobile

Authors:Ackermann, C.-L., Mathieu, J.-P. & Fort-Rioche, L. Published in:28ième Congrès International de l'Association Française du Marketing Date:mai 2012

Un enrichissement du processus de décision d'adoption d'une innovation par la prise en compte de l'attitude implicite

Authors:Ackermann, C.-L., Mathieu, J. & Roehrich, G. Published in:11th International Marketing Trends Conference Date:January 2012

Proposition d'un cadre intégrateur pour l'utilisation de la cognition implicite dans l'étude du comportement du consommateur

Authors:Ackermann, C.-L., Mathieu, J. & Roehrich, G. Published in:9th International Marketing Trends Conference Date:January 2010

Presentations of Refereed Papers - international

Prévenir le risque de non-adoption d’une innovation : nouveauté perçue et innovativité motivationnelle, concepts et mesures

Authors:Hetet, B., & Ackermann, C.-L. Published in:13e colloque francophone sur le risque Oriane Date:24 et 25 septembre 2015

Design et positionnement produit implicite: application au produit horloger

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:9ème Journées de Recherche en Marketing Horloger Date:3-4 December

Are consumers of neo-retro products driven by nostalgia proneness or by a quest for newness?

Authors:Ackermann, C.-L. and Fort-Rioche, L. Published in:12th Annual International Conference on Marketing Date:30 June & 1-3 July 2014

Design et positionnement marketing : l'apport de la cognition implicite pour une meilleure compréhension du design produit

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:11e colloque francophone sur le risque Oriane Date:26 et 27 septembre 2013

Risque et lancement de nouveaux produits : l'apport de la cognition implicite

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:8ème Colloque francophone sur le risque Oriane Date:septembre 2010

Design de la marque et cognition implicite : une application au rétromarketing automobile

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Premières journées de recherche sur le Design de la Marque Date:septembre 2010

Chapters, Cases, Readings, Supplements

Design et positionnement produit implicite: application au produit horloge

Authors:Belboula, I., Ackermann, C.-L. and Mathieu, J.-P. Published in:Design Horloger : crée-moi une icône Date:2014