Dr ACKERMANN Claire-Lise

Associate Professor

Department : Marketing

Nationalities :

Teaching

  • Brand Management
  • Consumer Behavior
  • Sales Management

Qualifications

  • Doctorat en Sciences de Gestion, Université de Nantes, France (2010)
  • HEC Paris MSc in Management (1994)
  • CEMS Master in International Management (1994)

Service

Service to the Institution

  • Study tour coordinator
  • Supervision of Ph.D. Students
  • Supervision of M.Sc. Students

Service to Profession

  • Reviewer for Journal of Marketing Management, Journal of Retailing and Consumer Services, Journal of Marketing Communications, Transfer, AMAC (Association des Sciences Administratives du Canada) Conference and International Marketing Trends Conference,
  • 2016: Member of the Best Thesis Award Committee, International Marketing Trends Conference,
  • 2012: Jury member, ESCP EAP – Université Paris I Panthéon Sorbonne doctoral colloquium.

Research interests

  • Social Implicit Cognition
  • Innovation and Product Design
  • Omni-channel experience

Work Experience

Academic

  • Associate Professor, Marketing Pole Area, Rennes School of Business (September, 2017 – Present)
  • Assistant Professor, Marketing Pole Area, Rennes School of Business (February, 2011 – August, 2017)
  • Head of the Strategy and Marketing Department, Rennes School of Business (2011-2013)
  • Adjunct Faculty, Rennes School of Business, Audencia School of Management, ESC Bretagne Brest (2007 – 2010)

Non Academic

  • PSA Production System Manager, PSA Peugeot Citroën (2006 – 2007)
  • Master Plan Manager, PSA Peugeot Citroën (2001 – 2006)
  • Quality Assurance Manager, PSA Peugeot Citroën (1999 – 2000)
  • Zone Manager, PSA Peugeot Citroën (1998 – 1999)
  • Training Project Manager, PSA Peugeot Citroën (1994 – 1997)

Intellectual contributions

Refereed Articles

Basic or Discovery Scholarship

  • Huré, Elodie , Karine Picot-Coupey, and Claire-Lise Ackermann, “Understanding Omni-Channel Shopping Value: A Mixed-Method Study.” Journal of Retailing and Consumer Services (2017)
  • Hetet, Blandine , Claire-Lise Ackermann, and Jean-Pierre Mathieu, “Perceived newness: theoretical background and proposal of a measurement scale.” Revue Française de Marketing 256. (2016): 61-79.
  • Ackermann, Claire-Lise and Jean-Pierre Mathieu, “Implicit attitudes and their measurement: theoretical foundations and use in consumer behaviour research.” Recherche et Applications en Marketing 30. (2015): 58-81.
  • Ackermann, Claire-Lise and Adrian J. Palmer, “The contribution of implicit cognition to the Theory of Reasoned Action Model: A study of food preferences.” Journal of Marketing Management 30. (2014): 529-550.
  • Fort-Rioche, Laurence and Claire-Lise Ackermann, “Consumer Innovativeness, perceived innovation and attitude towards neo-retro product design.” European Journal of Innovation Management (2013)
  • Ackermann, Claire-Lise and Jean-Pierre Mathieu, “Risque et lancement de nouveaux produits : l’apport de la cognition sociale implicite.” Management et Avenir 57. (2012): 160-176.

Refereed Proceedings

Basic or Discovery Scholarship

  • Vichiengior, Tunyaporn and Claire-Lise Ackermann, “The concept of Anticipation and its relevance to consumer behavior.” (in press) 16th International Marketing Trends Conference, Madrid, Spain, 26-28 January 2017 (2016)
  • Huré, Elodie , Karine Picot-Coupey, and Claire-Lise Ackermann, “Towards a measure of the omni-channel shopping experience.” (in press) EIRASS International conference on recent advances in Retailing and Consumer Services Science (2016)
  • Huré, Elodie , Karine Picot-Coupey, and Claire-Lise Ackermann, “Towards a measure of the value of an omni-channel shopping experience.” (in press) 23rd International Conference on Recent Advances in Retailing and Consumer Services Science, Edinburgh, Scotland, July 11 – 14 (2016)
  • Ackermann, Claire-Lise and Adrian Palmer, “Service trial and its effects on attitude change.” (in press) 14th International Research Conference in Service Management (2016)
  • Ackermann, Claire-Lise and Teichert Thorsten, “A conceptual paper on implicit gambling orientation.” 15th International Marketing Trends Conference , Venice, 21-23 January (2016)
  • Belboula, Imène and Claire-Lise Ackermann, “Emotional Design Measures: complementarity of explicit and implicit measure.” 15th International Marketing Trends Conference , Venice, 21-23 January (2016)
  • Belboula, Imene , Claire-Lise Ackermann, and Jean-Pierre Mathieu, “Design et positionnement des produits horlogers : l’apport de la cognition implicite.” (in press) 31ième Congrès International de l’Association Française du Marketing – 20, 21 et 22 mai 2015, Marrakech (2015)
  • Belboula, Imène , Claire-Lise Ackermann, and Jean-Pierre Mathieu, “Design produit et positionnement marketing : l’apport de la cognition implicite.” (in press) 13th International Marketing Trends Conference, Venice, January 2014 (2013):
    Belboula, Imène , Claire-Lise Ackermann, and Jean-Pierre Mathieu, “Design et positionnement marketing : l’apport de la cognition implicite pour une meilleure compréhension du design produit.” (in press) 11e colloque francophone sur le risque Oriane – Bayonne, 26 et 27 septembre 2013 (2013)
  • Ackermann, Claire-Lise , “L’impact de l’expérience antérieure sur l’attitude implicite à l’égard d’un nouveau design produit _ le cas du rétro-marketing automobile.” Conférence de l’Association Française du Marketing, Brest, mai 2012 (2012):
  • Ackermann, Claire-Lise , Jean-Pierre Mathieu, and Gilles Roehrich, “Un enrichissement du processus de décision d’adoption d’une innovation par la prise en compte de l’attitude implicite.” 11th International Marketing Trends Conference, Venise, January 2012 (2011)
  • Ackermann, Claire-Lise and Jean-Pierre Mathieu, “Risque et lancement de nouveaux produits : l’apport de la cognition implicite.” 8ème Colloque francophone sur le risque ORIANE, Bayonne, septembre 2010 (2010)
  • Ackermann, Claire-Lise and Jean-Pierre Mathieu, “Design de la marque et cognition implicite : une application au rétromarketing automobile,.” Premières journées de recherche sur le Design de la Marque, Limoges, septembre 2010 (2010)
  • Ackermann, Claire-Lise , Jean-Pierre Mathieu, and Gilles Roehrich, “Proposition d’un cadre intégrateur pour l’utilisation de la cognition implicite dans l’étude du comportement du consommateur.” 9th International Marketing Trends Conference, Venise, January 2010 (2009)

Chapters, Cases, Readings, Supplements

Chapter

  • Belboula, Imène , Claire-Lise Ackermann, and Jean-Pierre Mathieu, “Design et positionnement produit implicite: application au produit horloger.”, Design Horloger : crée-moi une icône. Le Mont-sur-Lausanne, Switzerland: Edition LEP, 2015.

Presentations of Refereed Papers

International

  • Ackermann, Claire-Lise and Laurence Fort-Rioche. (2014). Are consumers of neo-retro products driven by nostalgia proneness or by a quest for newness? 12th Annual International Conference on Marketing, 30 June & 1-3 July 2014, Athens, Greece, Athens, Greece.
  • Belboula, Imene, Claire-Lise Ackermann, and Jean-Pierre Mathieu. (2014, December). Design et positionnement produit implicite: application au produit horloger. 9e Journées de Recherche en Marketing Horloger, Neuchâtel, 3 December, Neuchâtel, Switzerland.

Presentations of Non-Refereed Papers

National

  • Ackermann, Claire-Lise and Jean-Pierre Mathieu. (2010). Design de la marque et cognition implicite : une application au rétromarketing automobile. Premières journées de recherche sur le Design de la Marque, Limoges, septembre 2010, Limoges, France.
  • Ackermann, Claire-Lise and Jean-Pierre Mathieu. (2010). Risque et lancement de nouveaux produits : l’apport de la cognition implicite. 8ème Colloque francophone sur le risque ORIANE, Bayonne, septembre 2010, BAYONNE, France.
  • Belboula, Imene, Claire-Lise Ackermann, and Jean-Pierre Mathieu. (2013). Design et positionnement marketing : l’apport de la cognition implicite pour une meilleure compréhension du design produit. 11e colloque francophone sur le risque Oriane – Bayonne, 26 et 27 septembre 2013, BAYONNE, France.