Dr ACKERMANN Claire-Lise

Assistant Professor

Department : Marketing

Nationalities :

Teaching

  • Brand management
  • Sales strategy
  • International marketing

Qualifications

  • Ph.D. University of Nantes, Université de Nantes, 2010
  • Doctorat en Sciences de Gestion, Université de Nantes, France
  • Diplômée HEC Paris, France
  • CEMS Master in International Management

Service

Service to the Institution – College Assignments

  • Pedagogical Committee (2013 – 2014)
  • Programmes Committee (2013 – 2014)

Service to the Profession – Academic Conference : Panelist

  • 15th International Marketing Trends Conference, Venice, 21-23 January (2016)

Reviewer – Article / Manuscript

  • Journal of Marketing Management (2014)
  • Transfer (2014)

Reviewer : Conference Paper

  • 15th International Marketing Trends Conference, Venice, 21-23 January
    2015
  • AMAC (Association des Sciences Administratives du Canada) Conference (2015 )
  • 12th International Conference Marketing Trends Paris (2012)
  • 11th International Marketing Trends Conference, Venise, January 2012

Research interests

  • Implicit cognition
  • Innovation
  • Design management

My research focus is on the contribution of implicit cognition to consumer behaviour study, in the field of innovation and design.

Work Experience

Academic

  • Assistant Professor, Marketing Pole Area, Rennes School of Business (February, 2011 – Present)
  • Manager de Département Stratégie et Marketing, ESC Rennes School of Business, (February, 2011 – September 2013)
  • Professeur Vacataire, ESC Rennes, Audencia, ESC Bretagne Brest (January, 2008 – December, 2010).

Non - Academic

  • Responsable Système de Production, Montage, PSA PEUGEOT CITROEN – Site de Production de Rennes (September, 2006 – December, 2007)
  • Responsable Schéma Directeur, Ferrage (2001-2003), Montage (2003-2005), PSA Peugoet Citroën – Site de Production de Rennes (January, 2001 – August, 2006)
  • Chef de Projet Assurance Qualité, PSA Peugoet Citroën – Direction Commerciale Peugeot, Direction Marketing et Qualité (June, 1999 – December, 2000)
  • Chef de Secteur Vente Voitures, PSA Peugoet Citroën – Direction Commerciale Peugeot, Direction Régionale de Lyon (January, 1998 – May, 1999)
  • Chef de Projet Formation, PSA Peugoet Citroën – Direction Commerciale Peugeot, Direction de la Formation Commerciale, Paris (September, 1994 – December, 1997)

Intellectual contributions

Refereed Articles

De l’attitude implicite et de sa mesure fondements et pratiques en comportement du consommateur

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Applications en Marketing, 30(2) 58– 1 Date:2015

Implicit attitudes and their measurement: Theoretical foundations and use in consumer behavior research

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Recherche et Applications en Marketing, 30(2) 55– 77 Date:2015

The contribution of implicit cognition to the theory of reasoned action model: a study of food preferences

Authors:Ackermann, C.-L. & and Palmer, A Published in:Journal of Marketing Management, 30, 529-550 Date:2014

Consumer Innovativeness, perceived innovation and attitude towards neo-retro product design

Authors:Fort-Rioche, L. & Ackermann, C.-L. Published in:European Journal of Innovation Management Date:2013

Risque et lancement de nouveaux produits: l'apport de la cognition sociale implicite

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Management et Avenir, 57, 160-176 Date:2012

Refereed Proceedings - Discipline-Based Scholarship

Service trial and its effects on attitude change

Authors:Ackermann, Claire-Lise and Adrian Palmer Published in:14th International Research Conference in Service Management (2016) Date:2016

A conceptual paper on implicit gambling orientation

Authors:Ackermann, Claire-Lise and Teichert Thorsten Published in:15th International Marketing Trends Conference , Venice Date:21-23 January 2016

Emotional Design Measures: complementarity of explicit and implicit measure

Authors:Belboula, I., & Ackermann, C.-L. Published in:15th International Marketing Trends Conference, Venice Date:21-23 January 2016

A conceptual paper on implicit gambling orientation

Authors:Ackermann, C.-L. & Teichert, T. Published in:15th International Marketing Trends Conference Venice Date:21-23 January 2016

Design et positionnement des produits horlogers : l’apport de la cognition implicite

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:31ième Congrès International de l'Association Française du Marketing Date:20, 21 et 22 mai 2015

Design produit et positionnement marketing: l’apport de la cognition implicite

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:3th International Marketing Trends Conference, Venice Date:24-25 January 2014

L'impact de l'expérience antérieure sur l'attitude implicite à l'égard d'un nouveau design produit - le cas du rétro-marketing automobile

Authors:Ackermann, C.-L., Mathieu, J.-P. & Fort-Rioche, L. Published in:28ième Congrès International de l'Association Française du Marketing Date:mai 2012

Un enrichissement du processus de décision d'adoption d'une innovation par la prise en compte de l'attitude implicite

Authors:Ackermann, C.-L., Mathieu, J. & Roehrich, G. Published in:11th International Marketing Trends Conference Date:January 2012

Proposition d'un cadre intégrateur pour l'utilisation de la cognition implicite dans l'étude du comportement du consommateur

Authors:Ackermann, C.-L., Mathieu, J. & Roehrich, G. Published in:9th International Marketing Trends Conference Date:January 2010

Presentations of Refereed Papers - international

Prévenir le risque de non-adoption d’une innovation : nouveauté perçue et innovativité motivationnelle, concepts et mesures

Authors:Hetet, B., & Ackermann, C.-L. Published in:13e colloque francophone sur le risque Oriane Date:24 et 25 septembre 2015

Design et positionnement produit implicite: application au produit horloger

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:9ème Journées de Recherche en Marketing Horloger Date:3-4 December

Are consumers of neo-retro products driven by nostalgia proneness or by a quest for newness?

Authors:Ackermann, C.-L. and Fort-Rioche, L. Published in:12th Annual International Conference on Marketing Date:30 June & 1-3 July 2014

Design et positionnement marketing : l'apport de la cognition implicite pour une meilleure compréhension du design produit

Authors:Belboula, I., Ackermann, C.-L. & Mathieu, J.-P. Published in:11e colloque francophone sur le risque Oriane Date:26 et 27 septembre 2013

Risque et lancement de nouveaux produits : l'apport de la cognition implicite

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:8ème Colloque francophone sur le risque Oriane Date:septembre 2010

Design de la marque et cognition implicite : une application au rétromarketing automobile

Authors:Ackermann, C.-L. & Mathieu, J.-P. Published in:Premières journées de recherche sur le Design de la Marque Date:septembre 2010

Chapters, Cases, Readings, Supplements

Design et positionnement produit implicite: application au produit horloge

Authors:Belboula, I., Ackermann, C.-L. and Mathieu, J.-P. Published in:Design Horloger : crée-moi une icône Date:2014