Dr BLUMRODT Jens

Assistant Professor

Department : Management and Organization

Nationalities :

Teaching

  • Brand Management
  • Sport Marketing
  • Sport & Tourism Environment
  • Project management
  • Events management

Qualifications

  • Doctorate Université de Rennes 2 Haute Bretagne, Rennes, France, 2011
  • D.E.A. Université de Rennes 2 Haute Bretagne, Rennes, France, 1994
  • Other Universität de Bielefeld, Germany, Sport sciences (Biology minor), 1988

Research Interests

  • Brand Image applied to SLT area
  • Sports Policies
  • Sports and society
  • Sports and gender

Work Experience

Academic

  • Assistant Professor, Management and Organization Academic Area, Rennes School of Business (1998 – Present).
  • Professor, SUP DE CO Rennes (1993 – 1998).
  • Professor, IFCOM (1992 – 1992).
  • High School Professor, National Education (Germany) (1988 – 1988).

Intellectual contributions

Refereed Articles Discipline-Based Scholarship

The Tour de France and team sponsors' reaction while facing a doping affair

Authors:Blumrodt, Jens and Philip Kitchen Published in:Journal of Business Strategy Date:2015

Enhance Football Brands' Brand Equity

Authors:Blumrodt, Jens Published in:Journal of Applied Business Research Date:2014

L'expérience stade de football: une approche franco-allemande

Authors:Blumrodt, Jens Published in:Jurisport Date:2014

The Tour de France and team sponsors' reaction while facing a doping affair.

Authors:Blumrodt, Jens and Philip Kitchen Published in:Journal of Business Strategy Date:2014

Soccer brands and corporate social responsibility

Authors:Blumrodt, Jens, Michel Desbordes, and Dominique Bodin Published in:Sport, Business and Management: an International Journal. Date:2013

Webpage design and quality of seaside tourism destinations: a question of collaboration.

Authors:Blumrodt, Jens and Adrian Palmer Published in:International Business Research Date:2013

European football teams' CSR engagement impacts on customer-based brand equity

Authors:Blumrodt, Jens, Douglas Bryson, and John Flanagan Published in:Journal of Consumer Marketing 29. Date:2012

The Sport Entertainment Industry and Corporate Social Responsibility

Authors:Blumrodt, Jens, M Desbordes, and D Bodin Published in:Journal of Management & Organization Date:2010

Corporate Responsibility in Sport Combating Doping at the Tour de France.

Authors:Blumrodt, Jens and J. Roloff Published in:Cahier de la Recherche de l'ISC Paris Date:2009

La Communication Marketing et son Impact sur la Perception des Publics. Un exemple de l'industrie du sport spectacle

Authors:Blumrodt, Jens and Dominique Bodin Published in:Revue européenne de management du sport Date:2009

La Réaction des Sponsors en Situation de Crise.

Authors:Gauthier, J. and J. Blumrodt Published in:Revue Française de Management du Sport Date:2009

Responsabilité Sociale des Equipementiers Sportifs: l'impact d'un label social sur la perception et la décision d'achat des consommateurs

Authors:Homo, S. and Jens Blumrodt Published in:Revue Française de Management du Sport Date:2009

Sports et publicités imprimées dans les magazines en France : une communication masculine dominante et stéréotypée ?

Authors:Blumrodt, Jens Published in:Etudes de Communication: langages, information, médiations. Date:2006

Refereed Proceedings Contribution to Practice

Comment vendre sa destination touristique sur Internet? Faire correspondre l'image de marque des sites touristiques français de bord de mer à l'image voulue par les élus de la ville

Authors:Blumrodt, J. Published in:FNEGE, IIIe États généraux du management Date:2012

Discipline-Based Scholarship

Branding tourism sea side destinations through websites

Authors:Palmer, Adrian Published in:Academy of Management Annual Meeting Date:2012

Catch your city's image: Branding tourism sea side destinations through websites

Authors:Palmer, Adrian Published in:Academy of Marketing Date:2012

Ethics and sports, a framework for understanding the methods of measurement

Authors:Blumrodt, Jens Published in:The Unethical Business Practices symposium, ISC-Paris, France, June 8-9 Date:2009

L'industrie du sport et la RSE ; l'Exemple du sport spectacle professionnel."

Authors:Blumrodt, Jens and J. Roloff Published in:Conférence internationale sur la responsabilité sociale des Entreprises Date:2009

L'industrie du sport spectacle et ses responsabilités éthiques

Authors:Blumrodt, Jens Published in:Colloque International Ethique et Sports en Europe Date:2009

The Sport Entertainment Industry and Corporate Social Responsibility.

Authors:Blumrodt, Jens and E. Wolfe Published in:International Conference and Doctoral Consortium on Evaluation Metrics of Corporate Social and Environmental Responsibility, ISEOR Date:2009

Non-Refereed Articles Contribution to Practice

Quel talent au service de l'entreprise du sport spectacle ?"

Authors:Blumrodt, Jens Published in:Bulletin de Liaison Association des Chercheurs Francophones en Football Date:2013

Books, Monographs, Compilations, Manuals Book

Internationales E-Commerce Projekt.

Authors:Blumrodt, Lars and Jens Blumrodt, Planspiel Export II Published in:Übungsbuch mit Aufgaben und Lösungsvorschlägen Date:2016

L'attractivité du football français. L'image de marque des clubs à l'épreuve.

Authors:Blumrodt, J. Published in:EUE Date:2011

Chapters, Cases, Readings, Supplements Chapter

L'image de marque du VFB Stuttgart et les comportements d'achat de ses spectateurs.

Authors:Blumrodt, Jens Published in:Marketing Du Football. Date:2015

L'internet comme outil markéting communication distinctif pour vendre la côte française!

Authors:Blumrodt, J Published in:Papers in Tourism Research. VDM. Date:2011

Ads and Sports: Stereotypical

Authors:Héas, S., Bodin, D., Robène, L., & Blumrodt, J Published in:Psychology of Stereotypes Date:2010

Presentations of Refereed Papers International

Lemmings or Leaders? Exploring Sports Club Brands Website Characteristics.

Authors:Blumrodt, Jens and Philip Kitchen. Published in:Academy of Marketing, Limerick, Ireland Date:2015

Football Clubs' Brand Image and Purchase Intentions: A Comparative Study between French and German Spectators

Authors:Blumrodt, Jens Published in:10th SPORT & EU conference, 25/26 June on the Angers campus of ESSCA School of Management, Anger, France. Date:2015

Frequently Revisited Corporate Websites and their Appropriate Brand Image: The Example of Professional Football Teams and their CSR Commitment.

Authors:Blumrodt, Jens Published in:3rd Annual International Colloquium on Branding, Athens, Greece. Date:2015

Analysing complex collaborative marketing effectiveness using Actor-Network Theory.

Authors:Blumrodt, Jens and Adrian Palmer Published in:Academy of Marketing, Limerick, Ireland Date:2015

Online destination branding or how to make fit brand goals and online implementation.

Authors:Blumrodt, Jens and Adrian Palmer Published in:Annual International Conference on Sociology, Athene, Greece. Date:2014

Online destination branding or how to make fit brand goals and online implementation

Authors:Blumrodt, Jens and Adrian Palmer. Published in:Annual International Conference on Sociology, Athene, Greece. Date:2014

L'expérience stade de football : une approche franco-allemande.

Authors:Blumrodt, Jens Published in:8ème Colloque International, Football & Recherche, Caen, France. Date:2014

Websites: from clubs' characteristics to implementation.

Authors:Blumrodt, Jens Published in:EURAM Date:2014

The Tour de France and team sponsors' reaction while facing a doping affair.

Authors:Blumrodt, Jens and Roger Middleton Published in:ISC Paris, Paris, France Date:2013

L'Expérience Stade de Football : une Etude Franco-Allemande sur les Perceptions des Spectateurs

Authors:Blumrodt, Jens Published in:Société de Sociologie du Sport de Langue Française, Strasbourg, France. Date:2013

CSR Value for Professional Football Teams

Authors:Blumrodt, Jens Published in:EURAM, Istanbul, Turkey. Date:2013

CSR Value for Professional Football Teams

Authors:Blumrodt, Jens Published in:EURAM, Istanbul, Turkey. Date:2013

Brand image design of seaside tourism destinations: a question of collaboration

Authors:Blumrodt, Jens and Adrian Palmer. Published in:Academy of Marketing Annual Conference, Cardiff, United Kingdom. Date:2013

Online destination branding: An investigation of divergence between brand goals and online implementation

Authors:Blumrodt, Jens and Adrian Palmer Published in:2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge, CF Rosen College of Hospitality Management, Orlando, Florida. Date:2013

Webpage design and quality of seaside tourism destinations

Authors:Blumrodt, Jens Published in:Academy of Marketing Annual Conference, Glamorgan, United Kingdom Date:2013

Webpage design and quality of seaside tourism destinations: a question of collaboration.

Authors:Blumrodt, Jens Published in:ESG Management School, Paris, France. Date:2013

Quel talent au service de l'entreprise du sport spectacle ?

Authors:Blumrodt, Jens Published in:Colloque International, Football & Recherche, Université Rennes 2, Rennes, France Date:2012

Does ethics pay for football teams? Customer perceived ethicality and brand equity in European football leagues.

Authors:Blumrodt, Jens Published in:ISBEE World Congress 2012, Warsow, Poland Date:2012

Catch your city's image: Branding tourism sea side destinations through websites.

Authors:Blumrodt, J. & Palmer, A Published in:Academy of Marketing, Southampton, United Kingdom Date:2012

Branding tourism sea side destinations through websites

Authors:Blumrodt, J. & Palmer, A Published in:Academy of Management Annual Meetings, Boston, Massachusetts Date:2012

Does ethics pay for football teams? Customer perceived ethicality and brand equity in European football leagues

Authors:ISBEE World Congress 2012, Warsow, Poland. Published in:Blumrodt, J Date:2012

Ads and Sports: Male Stereotypical Scenes.

Authors:Blumrodt, J., Stéphane, H., Bodin, D., & Robène, L Published in:Social Relations in Turbulent Times, Geneva, Swaziland Date:2011

L'internet comme outil markéting communication distinctif pour vendre la côte française!

Authors:Blumrodt, J Published in:Récit et patrimoine. University of Plymouth, Plymouth, Great Britain. Date:2011

The Sport Entertainment Industry and Customer Oriented Brand Management.

Authors:Blumrodt, J. & Bryson, D Published in:Academy of Management Annual Meetings, San Antonio, Texas. Date:2011

L'Industrie du Sport Spectacle et Ses Responsabilités Ethiques. Ethique et Sports en Europe.

Authors:Blumrodt, J Published in:Conseil de L'Europe et l'Université Rennes 2, Rennes, France. Date:2009

Corporate Responsibility in Sport Entertainment Industry.

Authors:Blumrodt, J. Published in:Réseau International de Recherche sur les Organisations et le Développement Durable, Lyon, France. Date:2008

Wie die Französische Fußballindustrie dem Zuschauer das Spiel verschönert.

Authors:Blumrodt, J. Published in:Ein Beispiel aus der Ligue 1. Universität Bielefeld (Germany), Doktorantenkolloquien, Bielefeld, Germany. Date:2008

Sponsors and Doping.

Authors:Blumrodt, J. & Roloff, J Published in:Réseau International de Recherche sur les Organisations et le Développement Durable, Lyon, France Date:2008

Presentations of Refereed Papers Local

Sports and Brands

Authors:Blumrodt, J. Published in:Conférence Decathlon Betton, Journée Forum de Métiers, Rennes, France. Date:2011

Les questions émergeantes du thésard.

Authors:Blumrodt, J. Published in:Rennes 2, Lares, Rennes, France. Date:2009

Presentations of Refereed Papers National

Les attentes des spectateurs imposent un nouveau concept managérial aux clubs de football professionnel

Authors:Blumrodt, J. Published in:Etat de la recherche en Management du Sport, Strasbourg, France. Date:2011

L'Industrie du Sport et la RSE, A l'exemple du Sport Spectacle Professionnel.

Authors:Blumrodt, J. & Roloff, J Published in:CRSDD, le RIODD, le CEREGMIA et l'ISIAM Conférence Internationale, Unknown, Unknown. Date:2009

The Sport Entertainment Industry and Corporate Social Responsibility.

Authors:Blumrodt, J. & Wolfe, E Published in:Academy of Management-ISEOR, Lyon, France. Date:2009

Industrie du Sport Spectacle et RSE : Proposition d'un cadre Conceptuel.

Authors:Blumrodt, J Published in:Les dérives éthiques dans l'entreprise, Paris, France Date:2009

Le Dopage et ses Conséquences sur l'Industrie du Sport

Authors:Blumrodt, J. Published in:Rennes 2 Université Haute Bretagne, Rennes, France. Date:2008

Relevant Research Methods for the Sport Industry, an Example of Quantitative Research Applied to Professional Clubs

Authors:Blumrodt, J Published in:Berufsakademie Heidelberg (Germany), Heidelberg, Germany. Date:2008

Le Dopage et ses Conséquences sur l'Industrie du Sport

Authors:Blumrodt, J. Published in:Rennes 2 Université Haute Bretagne, Rennes, France. Date:2008

Les stimulants de l'action

Authors:Blumrodt, J. Published in:Lycée St Charles. Classes Préparatoires, Marseille, France. Date:2008

Corporate Responsibility of Sport Sponsors. Combating Doping at the Tour de France.

Authors:Blumrodt, J. & Roloff, J. Published in:2ème Journée de Recherche EBEN France - L'éthique de l'entreprise - Le concept d'intégrité, Paris, France Date:2008

Presentations of Non-Refereed Papers International

The impact of Omympics on the host city's tourism websites: How to sell the city-brand?

Authors:Blumrodt, J Published in:Institut Français Royaume-Uni, London, United Kingdom Date:2012