Dr Irena DESCUBES

Qualifications

• PhD in Business Administration, University of Economics, Prague, Czech Republic, 2012
• MBA, Open University London (obtained at the ESC Rennes School of Business, Rennes-France), 2005
• DESS Political and Social Communication, Paris I – Sorbonne, 1995
• MA in European Studies, Central European University, Prague, 1994
• Master in Education, Charles University, Prague, 1991

Research interests

• Cross-cultural negotiation, frugal consumer behavior, sustainable consumption, sustainable management change & models

Intellectual contributions

Refereed Articles

Basic or Discovery Scholarship

Peer Reviewed Journal Articles

• Descubes, I., Hennekam, S. (2023) Why common job demands are challenging for individuals with mental illness: the interaction of personal vulnerability factors and ableist norms. Equality, diversity and inclusion: An international journal.
• Hudson S. and Descubes I. (2021) Ten years on: National context and legitimacy changes in French managers’ perceptions of CSR 2007-2017. Management International, Volume 25, Issue 2, pp. 30-51
• Cragg, T., McNamara, T., Descubes, I., Guerin, F. (2020) Manufacturing SMEs, network governance and global supply chains. Journal of Small Business and Enterprise Development, Vol. 27 No. 1, pp. 130-147
• Descubes, I., McNamara, T., Cragg, T.  (2018) Recycling waste and upcycling people: a new type of environmentally-motivated social enterprise strategy. Int. J. Manufacturing Technology and Management, Vol. 32, No. 3, 2018, pp. 270-296
• Descubes, I., McNamara, T., Claasen, C. (2018) E-marketing communications of trophy hunting providers in Namibia: evidence of ethics and fairness in an apparently unethical and unfair industry?. Current Issues in Tourism, Volume 21, 2018 – Issue 12, pp. 1349-1354
• Descubes, I., McNamara, T., Bryson, D. (2018) Lesbians’ assessments of gay advertising in France: not necessarily a case of ‘La Vie en Rose?’. Journal of Marketing Management, Volume 34, Issue 7-8 (2018), pp. 639-665
• McColl, R., Descubes, I., Elahee, M. (2017) How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation. Journal of Business Strategy, Vol. 38, N°. 6, 2017, pp. 38-46
• Descubes, I. and McNamara, T. (2015). Theatre-Based Learning to Foster Corporate Legacy Change. Journal of Organizational Change Management, 28 (4), 565 – 578. https://doi.org/10.1108/JOCM-11-2013-0232
• Descubes, I., Timsit, J. P., & Truong, Y. (2013). Social Innovation in emerging economies: A resource‐based view perspective. Strategic Change, 22(7‐8), 503-510. https://doi.org/10.1002/jsc.1954
• Gregory, M. and Descubes, I. (2011). Understanding PIMS: Personal Information Management Systems. Research Journal of Economics, Business and ICT, 2011(3), 31-37.
• Descubes, I. (2010). Recenze publikace Tomáše Sedláčka Ekonomie dobra a zla. Ekonomika a Management. [Online: http://www.ekonomikaamanagement.cz/cz/clanek-recenze-publikace-tomase-sedlacka-ekonomie-dobra-a-zla.html].
• Truong, Y., McColl, R., & Descubes, I. (2009). Testing US Advertising Belief and Attitude Measures in France. Journal of Euromarketing, 18(1), 35-46. DOI: 10.1080/10496480902865231

Refereed Proceedings

Basic or Discovery Scholarship

• Descubes, Irena and Tom McNamara, “The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy.” , International Days of Statistics and Economics at VŠE, Prague (2015):
• Descubes, Irena and Tom McNamara, “Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Erable.” International Days of Statistics and Economics at VŠE (2014):
• Descubes, Irena , “FreeAid: Business students for Not-for-profits.” 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change. (2013):
• Descubes, Irena , Cristine Beatrix-Barbier, and Florent Rortais, “Cross-media advertising strategies: implications for relationship marketing.” International Colloquium in Relationship Marketing (2013):
• Kitchen, Phillip , M Tourky, and Irena Descubes, “The Elaboration Likelihood Model Revisited: A 21st Century Perspective.” 18th International Conference on Corporate and Marketing Communications (2013):
• McGilchrist, Renaud , Irena Descubes, and François Lépineux, “Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach.” International Days of Statistics and Economics at VŠE. Prague (2013):
• McGilchrist, Renaud , Irena Descubes, and François Lépineux, “Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach.” International Days of Statistics and Economics at VŠE. Prague (2013):
• Descubes, Irena and Tom McNamara, “Art-based Learning: Catalyst for Change in Corporate Culture.” , International Days of Statistics and Economics at VŠE, Prague (2013):
• Gregory, Mark , Mounir Kehal, and Irena Descubes, “Mentored action learning applied to personal knowledge management – a research in progress.” (in press) UKAIS International Conference 2012 (2012):
• Descubes, Irena , “Factors Influencing Biofuel Purchase Intention.” , International Days of Statistics and Economics at VŠE, Prague (2012):
• Descubes, Irena , “Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective.” Knowledge Systems for Coalition Operations (KSCO) (2012):
• Descubes, Irena , “Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue.” 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society (2011):
• Gregory, Mark and Irena Descubes, “Personal knowledge management: PIMS/IIS/UGIS – A research in progress.” International Days of Statistics and Economics at VŠE. Prague (2011):
• Descubes, Irena , “Carsharing: what are the actionable green nudges in urban areas?” 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society (2011):
• Descubes, Irena and Yann Truong, “The Diffusion of High-Tech Social Innovations Among Senior Consumers.” International Days of Statistics and Economics at VŠE (2011):
• Descubes, Irena and Yann Truong, “The Diffusion of High-Tech Social Innovations Among Senior Consumers.” International Days of Statistics and Economics at VŠE (2011):
• Descubes, Irena , “New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí.” 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business (2011):
• Gregory, Mark and Irena Descubes, “Structured Reflexion in Information Systems Teaching and Research.” UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University (2011):
• Gregory, Mark and Irena Descubes, “Data, Information and Knowledge: a Candid and Pragmatic Discussion.” Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Societ (2010):
• Descubes, Irena , “Nejsme lhostejní: etické spotřebitelské chování.” Jak se zastavil a změnil svět », Fakulta podnikohospodářská, VSE Praha (2010):
• Descubes, Irena , “Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model.” 4. ročník mezinárodních statisticko-ekonomických dnů na VSE v Praze (2010):
• Descubes, Irena , “Potential threats of further enlargement of the European Union: Position of France.” , International Days of Statistics and Economics at VŠE, Prague (2009):

Non-Refereed Articles

Articles in Professional Journals

• McNamara, T. and Descubes I. (2017). “Why marketing targeted at gay and lesbian consumers often misses its mark.”, March 3rd, 2017. Top 5th article read in 2017: https://www.marketingmag.com.au/hubs-c/looking-back-top-10-opinion-articles-2017/
• McNamara, T. and Descubes, I. (2015) “Scandinavian Airlines challenges the European economy with a new marketing platform”, MarketingMag, July 23rd.
• McNamara, T. and Descubes, I. (2014) “IKEA’s expansion into India: Will its unique service experience be accepted?” Marketing
• Mag, November 25th.Descubes, I. and McNamara, T. (2014) “Using theatre based learning to change corporate culture” Training Magazine, October 1st.

Basic or Discovery Scholarship

• Gregory, Mark and Irena Descubes, “Understanding PIMS: Personal Information Management System.” Research Journal of Economics, Business and ICT (2011):

Chapters, Cases, Readings, Supplements

• McNamara, T. and Descubes, I. (2023) “Case Study: Coca-Cola – Can an iconic American brand adapt itself to the Indian market ?” ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers Principles and Practice of Marketing, isbn 9781526849533
• McNamara, T. and Descubes, I. (2023) “Case Study: SodaStream – Using Environmental Awareness To Reach Generation X, Y and Z’”, ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers Principles and Practice of Marketing, isbn 9781526849533
• McNamara, T. and Descubes, I. (2023), “Case Study: Starbucks – Brewing Great Customer Experiences Through Outstanding Digital Marketing”, ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers Principles and Practice of Marketing, isbn 9781526849533
• Descubes, I, McNamara, T. and Bryson, D. (2022) “Will your future favorite bartender be a robot?”, Long Case Study in Digital Consumer Behaviour for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• Descubes, I, McNamara, T. and Bryson, D.  (2022) “The Metaverse and NFTs: is the future of luxury in virtual worlds?”, Mini Case Study in Digital Consumer Behaviour for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• McNamara, T., Descubes, I. and Bryson, D. (2022) ““A Match Made in Heaven: Manchester City FC and Tinder Join Forces”, Mini Case Study in Mobile Marketing for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• Bryson, D., Descubes, I. and McNamara, T. (2022) ““Succeeding in Contemporary China: What happended to Samsung?”, Long Case Study in Mobile Marketing for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• Bryson, D., Descubes, I. and McNamara, T. (2022) ““ Engaging Chinese Customers at JD.com”, Mini Case Study in Customer Relationship, Experience and Engagement for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• McNamara, T., Descubes, I. and Bryson, D. (2022) ““HDFC Bank India: Building a “Customercentric” Culture to Maintain Relationships”, Long Case Study in Customer Relationship, Experience and Engagement for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• McNamara, T., Descubes, I. (2020) EcoTree: Trying to Save the World by Planting One Small Forest at a Time. The Case Center. Reference no. 720-0068-1, 17 December 2020
• McNamara, T., Descubes, I. Chapter 19, Case Study 38: Coca Cola in India: an unstoppable powerhouse or a stumbling giant?. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 14, Case Study 27: Volvo: Buying a car by simply using an app. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 10 Case study 19: Starbucks Managing customer relationships one cup at a time. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 9 Case study 17:”Nordstrom: Using Service Excellence To Provide A Better Customer Experience”. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 2, Case Study 4: Reaching sinks, dinks and Millennials Worldwide. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Claasen , C., Descubes, I. Case Study 31: Democracy in Business: The Mondragon Workers Cooperative . In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p. pp. 262-269. ISBN 9781554813742
• McNamara, T ., Descubes, I. Case Study 26: Citibank and Collateralized Debt Obligations. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 226-233. ISBN 9781554813742
• Claasen, C., McNamara, T., Descubes, I. Case Study 9:  Dakota Access Pipeline. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 89-96. ISBN 9781554813742
• McNamara, T ., Descubes, I., Claasen, C. Case Study 5: Private Prisons in the United States: a case of profit at any cost?. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 52-60. ISBN 9781554813742
• Descubes, I., McNamara, T., Claasen , C. Case Study 27: Misplaced Incentives: Large-Scale Fraud at Wells Fargo. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 234-242. ISBN 9781554813742
• McNamara, T., Descubes, I. Chapter 9 Case  9 Omni-Channel Marketing at Danske Bank: Using Technology to Provide Great Customer Service. In : Fahy, J. and Jobber, D. Foundations of Marketing, 6th ed. London : McGraw-Hill Education / Europe, Middle East & Africa. 2019. ISBN 978-1526847348
• McNamara, T., Claasen, C., Descubes, I. (2016) Trophy hunting in Namibia: controversial but sustainable? A case study of ‘Hunters Namibia Safaris’. The Case center, 716-0053-1
• Claasen, C., McNamara, T., Descubes, I. (2016) Namdeb: Debeers’ joint venture with the Namibian Government. The Case center, 716-0049-1
• Descubes, I. (2016) Responsible business and social entrepreneurship in the Czech Republic. In: Visser, W. (ed.) The World Guide to Sustainable Entreprise. Volume 3: Europe. Routledge, Greenleaf Publishing Book, 2016, 282 p. ISBN 978-1783534586
• Descubes I. (2016) Kapitola 5: Udržitelný rozvoj versus růst globalizace (Sustainable development versus globalization and economic growth). In Soukup, J. a kol. Zdroje a perspektivy rozvoje evropských ekonomik na počátku 21. století v kontextu soudobé globalizace. Albatros Media. Praha 2015, ISBN 978-80-7261-000-0.
• McNamara, T. and Descubes, I. (2016). Can IKEA adapt its service experience to India? Emerald Emerging Markets Case Studies.Descubes I. (2015).
• Responsible business and social entrepreneurship in the Czech Republic. In Wayne Visser. The world guide to sustainable enterprise: A country-by-country analysis of responsible business and social entrepreneurship, Greenleaf Publishing.
• McNamara, T. and Descubes, I. (2016). Case Study 3: “Citibank and CDOs”. In Business in Ethical Focus: An Anthology, 2nd Ed., ed. Fritz Allhoff, Alex Sager and Anand Vaidya, Broadview Press.
• McNamara, T. and Descubes, I. (2016). Chapter 19 Mini-Case “Maybach: The rise, fall, and (possible) rise again of a luxury icon”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2016). Chapter 22 Mini-Case “SAS and marketing strategy: Success is in the details. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2015), Chapter 4 Case Study “H&M and Social Media: An effective market research tool”. In Foundations of Marketing, 5th ed., by Fahy, J. and Jobber, D., McGraw – Hill PublishersMcNamara, T. and Descubes, I. (2015). Chapter 7 Case Study “IKEA: A unique service experience. In Foundations of Marketing”, 5th ed., by Fahy, J. and Jobber, D., McGraw – Hill Publishers
• McNamara, T. and Descubes, I. (2014), Chapter 9 Case Study “IKEA and Service – Will people in India be happy assembling their own furniture?”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 19 Case Study “Maybach – The rise, fall, and (possible) rise again of a luxury icon”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2014)., Chapter 5 Closing Case: If you knew where that new sweater came from you might not wear it. Working conditions in Bangladesh’s factories. In International Business – Global Edition, 10th ed., by Hill, C., McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 10 Opening Case: Restrictions on capital flows are growing. But are all capital flows alike?. In International Business – Global Edition, 10th ed., by Hill, C., McGraw – Hill Publishers.
• Descubes I. and Harrisson P. (2014), Chapter 19: Management Focus “Talent development at Samsung: International, but not international enough?” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Hill, C., McGraw – Hill Publishers.
• Harrisson P. and Descubes I. (2014), Chapter 4 The United Arab Emirates: 1 country, 7 states – many cultural concerns. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Hill, C., McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014). Chapter 2 Learning From Mistakes: Australia’s Olive Revolution: Cigarette giants tremble. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014), Chapter 8 Issues for Debate: Rebranding the city of Košice: From industrial eye sore to hotbed of creativity?” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014), Chapter 10 Strategy Spotlight 10.5: National Geographic: Saving the planet is its strategy” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014), Chapter 12 Issues for Debate: Citizen-riders speak up and crowdsource the Pibal” in Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 3 Learning From Mistakes: Mercedes Benz and the failure of the Maybach: A question of too much luxury or not enough? In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 3 Strategy Spotlight 3.2: The power of crowds: Crowdsourcing comes of age. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Learning From Mistakes: GlaxoSmithKline’s problems in China: Not what the doctor ordered. Iin Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Issues for Debate: Ethically made clothing. You wear it but how do you really know it’s been made ethically? In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Strategy Spotlight 11.7: Employee empowerment at GE. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Strategy Spotlight 11.9: The IKEA way or the IWAY” in Strategic Management Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McColl, R. & Descubes, I. (2014), A bike to rent just whenever and wherever you want it?. In Adrian Palmer, Principles of Services Marketing, 7th edition. McGraw-Hill..
• Descubes, I. (2014), Pedagogical online activities for Chapter 7: Strategies for international growth, Strategic Management: concepts and cases by Arthur A. Thompson, Jr. & A.J. Strickland III (12th ed.). McGraw – Hill.
• McColl, R. & Descubes, I. (2012), Le VéloSTAR: Improving the World’s First Automated Bike Rental System. (Case – 512-058-1, DVD – 512-058-3 and TN 512-058-8). ecch.
• McNamara, T. & Descubes, I. (2012), Exercising Strategy – Attention shoppers: Nervous breakdown in progress on aisle 5. In Human Resources Management – International Edition by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Evidence Based HR – Don’t feel like going to work today? Not a problem. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Exercising Strategy – Do you need a compliant labour force willing to work 7 days a week for pennies a day? Call us. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Managing People – Porsche: Where high performance meets low cost labour. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Pay Structure Decisions – Oil, diamonds and … computers? The emergence of a new cartel. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• Descubes, I. & McNamara, T. (2012), The Analysis and Design of Work – Daily stand-up meetings: an agile management tool. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• Descubes, I. & McNamara, T. (2012), Recognizing Employee Contributions with Pay – Carrots and sticks aren’t cutting it anymore!. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McColl, R. & Descubes, I. (2011), Making Bikes Accessible to All?”. In Adrian Palmer, Principles of Services Marketing, 6th edition. McGraw-Hill.

Books, Monographs, Compilations

Books

• Duzert, Y., Zerunyan Vram F. & I. Descubes (2020). La Néo-Gociation 4-10-10 Pour Les Professionnels de l’Administration Publique: Négociation résonnée et raisonnée menant aux accords résilients, solidaires et soutenables. Vandeplas Pub, 132p. ISBN: 9781600425219

Presentations of Refereed Papers

International

• Mengyun Zhang, Laurent Scaringella, Irena Descubes (2021) Impact of Sustainability Knowledge Management on Employees’ Attitude. EURAM, online, 16-18 June 2021
• Hudson, Sarah and Irena Descubes. CSR through managers’ eyes: pragmatic to cognitive legitimacy, a 10-year shift. In: EURAM, Lisbon, Portugal, June 2019
• Descubes, Irena and Sarah Hudson, “Ten years on: National context and legitimacy changes in French managers’ perceptions of CSR 2007-2017.”In: 5th International CSR Conference – Prosocial Innovations: From Responsible Finance to Social Entrepreneurship. Casablanca, Morocco, 2018
• Descubes, Irena and Tom McNamara. Citizen Social Entrepreneurship and Gen Y: A Hybrid Business Model. A Case Study of “MakeSense.org. In: 12th international days of statistics and economics , Prague, Czech Republic, September 2018
• Claasen, Cyrlene , Irena Descubes, and Tom Mcnamara. Ethical Discourse in a contentious industry: trophy hunting in Namibia. In: EGOS , Naples, Italy, July 2016
• Descubes, Irena and Tom McNamara. SMEs versus listed companies: on equal footing when confronted with M&As organizational culture integration challenge?. In: 10th international days of statistics and economics, Prague, Czech Republic, September 2016
• Descubes, I. and McNamara, T. (2016). “SMEs versus listed companies: on equal footing when confronted with a mergers and acquisition organizational culture integration challenge?”. 10th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 8th-10th September.
• Claasen, C., Descubes, I. and McNamara, T. (2016), “Discourse and ethics in a controversial industry: Trophy hunting in Namibia”. The 32nd EGOS Colloquium, Naples, Italy, 7th-9th July.
• Descubes, Irena and Tom McNamara. Comportement Entrepreneurial Responsable : Cas de la Feuille d’Erable. In: 9e Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Entrepreuriat Responsable: Pratiques et Enjeux Théoriques, Nantes, France, May 2015
• Descubes, I. and McNamara, T. (2015), “The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy”, 9th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 10th -12th September.
• Descubes, I. and McNamara, T. (2015), “Comportement Entrepreneurial Responsable : Cas de la Feuille d’Érable”, 9e Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Entrepreuriat Responsable: Pratiques et Enjeux Théoriques, Audencia Nantes, France, 20th–22nd May.
• Descubes, I. & McNamara, T. (2014). Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Érable, 8th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 11th-13th September.
• McGilchrist, R., Descubes I. & Lépineux, F. Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach, 7th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 19th-21st September.
• Descubes, I., McNamarra T. (2013). Art-based Learning: Catalyst for Change in Corporate Culture, 7th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 19th-21st September.
• Descubes, I., Beatrix-Barbier, Ch. & Rortais, F. (2013). Cross-media advertising strategies: implications for relationship marketing, 21st International Colloquium in Relationship Marketing, Rennes, France, 16th-18th September.
• Descubes, I. (2013). FreeAid: Business students for Not-for-profits. 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change, 13th-15th May.
• Kitchen, P., Tourky, M. & Descubes, I. (2013). The Elaboration Likelihood Model Revisited: A 21st Century Perspective. 18th International Conference on Corporate and Marketing Communications, University of Salerno, Italy. 11th-12th April.
• Gregory, M., Kehal, M., & Descubes, I. (2012). Mentored action learning applied to personal knowledge management – a research in progress. UKAIS 2012: 2012 Conference of the United Kingdom Academy for Information Systems, Oxford, United Kingdom. 27th-28th March.
• Descubes, I. (2012). Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective. Knowledge Systems for Coalition Operations (KSCO), Pensacola, Florida, 15th-17th February.
• Descubes, I. (2011). Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue. 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society, Zagreb, Croatia, 10th-12th November.
• Descubes, I. (2011). Carsharing: what are the actionable green nudges in urban areas? 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society, Zagreb, Croatia, 10th-12th November.
• Descubes, I. & Truong, Y. (2011). The Diffusion of High-Tech Social Innovations Among Senior Consumers. International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 15th-17th September.
• Gregory, M. & Descubes, I. (2011). Personal knowledge management: PIMS/IIS/UGIS – A research in progress. International Days of Statistics and Economics at VŠE. Prague, Prague, Czech Republic, 15th-17th September.
• Descubes, I. (2011). New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí. 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business, Athens, Greece, 20th-22nd April.
• Descubes, I. (2011). How to offer a delicious yet economically reasonable organic cuisine at schools. Conference Forum for Sustainable Business, Prague, Czech Republic, Prague, Czech Republic, 14th April.
• Gregory, M. & Descubes, I. (2011). Structured Reflexion in Information Systems Teaching and Research. UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University, Oxford, United Kingdom, 10th-13th April.
• Gregory, M. & Descubes, I. (2010). Data, Information and Knowledge: a Candid and Pragmatic Discussion. Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Society, Zagreb, Croatia, 11th-13th November.
• Descubes, I. (2010). Nejsme lhostejní: etické spotřebitelské chování. Jak se zastavil a změnil svět, Fakulta podnikohospodářská, VSE Prague, Czech Republic, 15th October.
• Descubes, I. (2010). Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model. 4. ročník mezinárodních statisticko-ekonomických dnů na VŠE v Praze, Prague, Czech Republic, 15th-17th September.
• Descubes I. (2009), Potential Threats of Further Enlargement of the European Union: Position of France, International Statistics and Economics Conference, University of Economics, 11th-13th September.