Assistant Professor

Department : Marketing

Nationalities :


  • International Management (MA)
  • International Negotiation Techniques, Tactics and Simulations (MA, MSc, MBA)
  • Management and Marketing of Not-for-profit Organizations (MA)
  • Geopolitics (MA)
  • International Consumer Behaviour (MA, MSc)
  • Crisis Management (MSc)
  • Brand Management (BA)
  • Marketing Fundamentals (BA)


Doctorate VSE, Prague, Czech Republic, 2012

PhD (ABD) University of Economics, Prague, Czech Republic, Business Administration, 2012

MBA, Open University London (obtained at the ESC Rennes School of Business, Renne-France), 2005

DESS Political and Social Communication, Paris I – Sorbonne

MA in European Studies, Central European University, Prague

Master in Education, Charles University, Prague


Service to the Community - Positions Held in Civic Organizations

  • 2008

    City Council, Members of the local government (city council) between 2008 and 2013

Professional Development

  • 2011

    Fórum pro udržitelné podnikání. Prague, Czech Republic

Honours / Awards

  • 2011

    12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society

Service to the Institution - Department Assignments

  • 2010-2011

    Liason Officer for ESC2R (ESC Rennes- UIR Rabat)

University Assignments

  • 2015 - 2016

    Assurance Of Learning – Institutional Service : EMBA Programme Manager


  • 2013 - 2014

    Organizational Committee of the International Economics and Statistics Days at the University of Economics in Prague: Member of the Organizational Committee together with the representatives of The Department of Statistics and Probability and the Department of Microeconomics, University of Economics, Prague and The University of Economics, Faculty of Business Economics with seat in Košice


  • 2013 - 2014

    Permanent pedagogical Committee – Programme ESLI

Other Institutional Service Activities

  • 2013-2014

    Programme Manager CHEDD (Cycle de Hautes Etudes en Développement Durable): CHEDD is a program in Management of Sustainable Development in various types of institutions (both for-profit and not-for-profit). The attendees (auditeurs in French) come from various backgrounds and hold various positions (Directors, Mayors, Entrepreneurs,…).

Research interest

Consumer behaviour: frugal consumer modes, sustainable consumption, downshifting

Marketing for non-profit sector

Work Experience


  • Assistant professor, Rennes School of Business (2012 – present) ; Programme Manager (EMBA) (2016 )
  • Senior Lecturer, ESC Rennes School of Business (2003 – 2012)

Non - Academic

  • Senior Analyst, Ducker Research Europe (February, 1998 – April, 1999)
  • Developper of business opportunities, Carnot Croissance (June, 1996 – December, 1997)
  • International Department, Olga Havel Foundation (January, 1991 – June, 1993)

Consulting Experience

  • 1998: Ducker Research Europe, Automotive Market in Central & Eastern Europe Survey

Academic Background

Doctorate VSE, Prague, Czech Republic, 2012 PhD (ABD) University of Economics, Prague, Prague, Czech Republic, Business Administration, 2012 • EMBA Open University, London (obtained at the ESC Rennes School of Business, Renne-France), 2005 • DESS Paris I. Sorbonne, Paris, Communication politique et sociale, 1995 • M.A. Central European University, Prague, Czech Republic, European Studies, 1994 • Other Faculty of Pedagogy, University of Economics, Prague, Czech Republic, Education for Children and Youth with special needs, 1991