Dr FARAJALLAH, Mehdi

Assistant Professor

Department : Marketing

Nationalities :

Teaching

Graduates Courses

  • Marketing: Marketing Intelligence, Pricing, Marketing Strategy (creating competitive advantage, challenging competitive advantage)
  • Economics and business décisions
  • Management of innovation

Undergraduate Courses

  • Marketing: Pricing, Segmentation targeting differentiation and positioning, New product development / innovation
  • Economics: Micro-Economics, Financial Mathematics
  • Statistics: Introduction to Statistical Methods in Business

Qualifications

Orange Labs, Postdoctoral position, deployment strategy of optical fibber in European telecommunications networks, Lannion (2007-2008)
Ph.D. in Economics, title: “L’économie des comparateurs de prix”, University of Rennes 1 (2007)
Master in European Industrial Economics, University of Rennes 1 (2002)
Bachelor in Econometrics, University of Hassan II Casablanca, Morocco (2000)

Research interests

  • Peer to peer markets
  • Digital Economy
  • Digital Business Models
  • Pricing strategy

Work experience

Academic

  • Assistant professor, Marketing academic area, Rennes School of Business (January 2017 – present)
  • Rennes School of Business, Lecturer in marketing and strategy (2014 – 2016)
  • ENCG (National School of Business and Management), Assistant professor in economics, strategy and technology management, Morocco (2009 – 2015)
  • Telecom Bretagne, Research engineer in technology use, Brest (2011-2013)
  • IFREMER (French Research Institute for Exploitation of the Sea), Pricing data analyst, Brest (2008)
  • University of Rennes 1, Teaching and research assistant (2005 – 2007)

Intellectual contributions

Refereed Articles - Discipline-Based Scholarship

What drives pricing behaviour in peer-to-peer markets? Evidence from the car-sharing platform BlaBlaCar

Authors:Farajallah, Mehdi with Hammond B. and Pénard T. Published in:submitted to Journal of Economics & Management Strategy, [CNRS 1*] Date:2016

Les dispositifs numériques d’aide au maintien à domicile. Quels facteurs d’adoption chez les 60-74 ans?

Authors:Farajallah, Mehdi with Le goff-Pronost M. and Retali G-R. Published in:submitted to La revue d’économie médicale [CNRS 4*] Date:2016

Quoi de neuf docteur? Une étude économétrique sur la recherche en ligne d’informations médicales par les patients.

Authors:Farajallah, Mehdi with Le goff-Pronost M., Pénard T. and Suire R. Published in:La revue d’économie médicale, Vol. 33, n° 4-5, 231-251 [CNRS 4*] Date:2015

L’équipement des PME en systèmes ERP: une adoption guidée par les priorités stratégiques ?

Authors:Farajallah, Mehdi with Deltour F. and Lethiais V. Published in:Management international, vol.18(2), 155- 168, [FNEGE 3*] Date:2014

La presse française en ligne en 2012 : modèles d'affaires et pratiques de financement.

Authors:FARAJALLAH, Mehdi with Benghozi P-J. and Lyubareva I. Published in:Culture études - DEPS (Département des études, de la prospective et des statistiques), vol.3,1-12 Date:2013

Contribution to the business community

Préserver ou recréer du lien social? Quel usage des réseaux sociaux par les ainés

Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes Date:2013

Informations santé en ligne : quels impacts pour la relation médecin-patient ?

Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2013

Accès à Internet et services numériques d’aides au maintien à domicile

Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2012

La simulation en santé: état des lieux et perspectives

Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2012