Teaching
Graduates Courses
- Marketing: Marketing Intelligence, Pricing, Marketing Strategy (creating competitive advantage, challenging competitive advantage)
- Economics and business décisions
- Management of innovation
Undergraduate Courses
- Marketing: Pricing, Segmentation targeting differentiation and positioning, New product development / innovation
- Economics: Micro-Economics, Financial Mathematics
- Statistics: Introduction to Statistical Methods in Business
Qualifications
Orange Labs, Postdoctoral position, deployment strategy of optical fibber in European telecommunications networks, Lannion (2007-2008)
Ph.D. in Economics, title: “L’économie des comparateurs de prix”, University of Rennes 1 (2007)
Master in European Industrial Economics, University of Rennes 1 (2002)
Bachelor in Econometrics, University of Hassan II Casablanca, Morocco (2000)
Research interests
- Peer to peer markets
- Digital Economy
- Digital Business Models
- Pricing strategy
Work experience
Academic
- Assistant professor, Marketing academic area, Rennes School of Business (January 2017 – present)
- Rennes School of Business, Lecturer in marketing and strategy (2014 – 2016)
- ENCG (National School of Business and Management), Assistant professor in economics, strategy and technology management, Morocco (2009 – 2015)
- Telecom Bretagne, Research engineer in technology use, Brest (2011-2013)
- IFREMER (French Research Institute for Exploitation of the Sea), Pricing data analyst, Brest (2008)
- University of Rennes 1, Teaching and research assistant (2005 – 2007)
Intellectual contributions
Refereed Articles - Discipline-Based Scholarship
What drives pricing behaviour in peer-to-peer markets? Evidence from the car-sharing platform BlaBlaCar
Authors:Farajallah, Mehdi with Hammond B. and Pénard T. Published in:submitted to Journal of Economics & Management Strategy, [CNRS 1*] Date:2016
Les dispositifs numériques d’aide au maintien à domicile. Quels facteurs d’adoption chez les 60-74 ans?
Authors:Farajallah, Mehdi with Le goff-Pronost M. and Retali G-R. Published in:submitted to La revue d’économie médicale [CNRS 4*] Date:2016
Quoi de neuf docteur? Une étude économétrique sur la recherche en ligne d’informations médicales par les patients.
Authors:Farajallah, Mehdi with Le goff-Pronost M., Pénard T. and Suire R. Published in:La revue d’économie médicale, Vol. 33, n° 4-5, 231-251 [CNRS 4*] Date:2015
L’équipement des PME en systèmes ERP: une adoption guidée par les priorités stratégiques ?
Authors:Farajallah, Mehdi with Deltour F. and Lethiais V. Published in:Management international, vol.18(2), 155- 168, [FNEGE 3*] Date:2014
La presse française en ligne en 2012 : modèles d'affaires et pratiques de financement.
Authors:FARAJALLAH, Mehdi with Benghozi P-J. and Lyubareva I. Published in:Culture études - DEPS (Département des études, de la prospective et des statistiques), vol.3,1-12 Date:2013
Contribution to the business community
Préserver ou recréer du lien social? Quel usage des réseaux sociaux par les ainés
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes Date:2013
Informations santé en ligne : quels impacts pour la relation médecin-patient ?
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2013
Accès à Internet et services numériques d’aides au maintien à domicile
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2012
La simulation en santé: état des lieux et perspectives
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2012