Teaching
Graduates Courses
- Marketing: Marketing Intelligence, Pricing, Marketing Strategy (creating competitive advantage, challenging competitive advantage)
- Economics and business décisions
- Management of innovation
Undergraduate Courses
- Marketing: Pricing, Segmentation targeting differentiation and positioning, New product development / innovation
- Economics: Micro-Economics, Financial Mathematics
- Statistics: Introduction to Statistical Methods in Business
Qualifications
- Orange Labs, Postdoctoral position, deployment strategy of optical fibber in European telecommunications networks, Lannion (2007-2008)
- Ph.D. in Economics, title: “L’économie des comparateurs de prix”, University of Rennes 1 (2007)
- Master in European Industrial Economics, University of Rennes 1 (2002)
- Bachelor in Econometrics, University of Hassan II Casablanca, Morocco (2000)
Research interests
- Peer to peer markets
- Digital Economy
- Digital Business Models
- Pricing strategy
Work experience
Academic
- Director for mïnd Area of Expertise, Rennes School of Business (February 2021 – Present)
- Assistant professor, Stategy & Innovation academic area, Rennes School of Business (December 2018 – present)
- Assistant professor, Marketing academic area, Rennes School of Business (January 2017 – November 2017)
- Rennes School of Business, Lecturer in marketing and strategy (2014 – 2016)
- ENCG (National School of Business and Management), Assistant professor in economics, strategy and technology management, Morocco (2009 – 2015)
- Telecom Bretagne, Research engineer in technology use, Brest (2011-2013)
- IFREMER (French Research Institute for Exploitation of the Sea), Pricing data analyst, Brest (2008)
- University of Rennes 1, Teaching and research assistant (2005 – 2007)
Intellectual contributions
Refereed Articles - Discipline-Based Scholarship
Overview of environmental management in an emerging market
Authors:Yan J, Xu L, Farajallah M, Zhao S, Xiong J. Published in:Strategic Change. 2020, Volume 29, Issue 5, pp.553–560 Date:2020
What Drives Pricing Behavior in Peer-to-Peer Markets? Evidence from the Carsharing Platform BlaBlaCar
Authors:Farajallah, M., Hammond, R., Pénard, T. Published in:Information Economics and Policy, Vol. 48, (2019), pp. 15-31 Date:2019
The effect of quality cues on Travelers' demand for Peer to Peer ridesharing: a neglected area of the sharing economy
Authors:Jang, S., Farajallah, M., Kevin Kam Fung So Published in:Journal of Travel Research, DOI: 10.1177/0047287519897998 Date:2019
Quoi de neuf docteur? Une étude économétrique sur la recherche en ligne d’informations médicales par les patients.
Authors:Farajallah, Mehdi with Le goff-Pronost M., Pénard T. and Suire R. Published in:La revue d’économie médicale, Vol. 33, n° 4-5, 231-251 [CNRS 4*] Date:2015
L’équipement des PME en systèmes ERP: une adoption guidée par les priorités stratégiques ?
Authors:Farajallah, Mehdi with Deltour F. and Lethiais V. Published in:Management international, vol.18(2), 155- 168, [FNEGE 3*] Date:2014
La presse française en ligne en 2012 : modèles d'affaires et pratiques de financement.
Authors:FARAJALLAH, Mehdi with Benghozi P-J. and Lyubareva I. Published in:Culture études - DEPS (Département des études, de la prospective et des statistiques), vol.3,1-12 Date:2013
Contribution to the business community
Préserver ou recréer du lien social? Quel usage des réseaux sociaux par les ainés
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes Date:2013
Informations santé en ligne : quels impacts pour la relation médecin-patient ?
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2013
Accès à Internet et services numériques d’aides au maintien à domicile
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2012
La simulation en santé: état des lieux et perspectives
Authors:Farajallah, Mehdi Published in:newsletter Thémavision Numérique Santé et Seniors, CCI Rennes, Date:2012
Refereed proceedings - Discipline-Based Scholarship
Quality cues in peer-to-peer transportation sharing.
Authors:Farajallah, Mehdi and Seongsoo Jang Published in:Global Marketing Conference at Tokyo, Japan, July 2018 Date:2018
What drives pricing behaviour in peer-to-peer markets? Evidence from the car-sharing platform BlaBlaCar.
Authors:Farajallah, Mehdi, Hammond, R.G., Penard, T. Published in:3rd Workshop on Marketplace Innovation, Stanford, United States of America, June 2017 Date:2017
What Drives Pricing Behavior in Peer-to-Peer Markets? Evidence from the Carsharing Platform BlaBlaCar.
Authors:Farajallah, M., Hammond, R., Pénard, T. Published in:7th Annual Conference on Internet Commerce and Innovation, Chicago, United States of America, 9-10 June 2016 Date:2016
What Drives Pricing Behavior in Peer-to-Peer Markets? Evidence from the Carsharing Platform BlaBlaCar.
Authors:Farajallah, M., Hammond, R., Pénard, T. Published in:4th Annual International Industrial Organization Conference, Philadelphia, United States of America, 14-16 April 2016 Date:2016
Presentation of Refeered Papers
International
- Farajallah, M. (2020). The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily. In Global Marketing Conference at Seoul (Virtual Conference), Seoul, South Korea, 5-8th November 2020
