Qualifications
- PhD in Marketing and Strategy, Cardiff University Business School, UK (2008)
- Post-Graduate Diploma in Social Science Research Methods, Cardiff University, UK (2004)
Teaching
- Marketing of New Products
- Marketing Research Method
- New Product Development
Research interests
- Product Innovation and Management
- Product-Market Strategy
- Entrepreneurial Strategy and Competitive Dynamics
- Technological Innovation and Marketing Learning
- Global Marketing Strategy
- Business Model
- Multivariate Analyses
- Structural Equation Modeling
Work experience
Academic
- Accociate professor, Marketing Academic Area, Rennes School of Business (August 2015 – Present)
- Research Officer (Jun 2012 – Jun 2015), The School of Business and Economics, Loughborough University, UK
- Research Associate (Jul 2008 – May 2012), The School of Business and Economics, Loughborough University, UK
- MBA Tutor (Oct 2004- Jun 2008), Cardiff University Business School, UK
Non-Academic
- International Business and Marketing Consultant, The World Trade Centre in Taipei, Taiwan
Awards and honours
- Haynes Prize for the Most Promising Scholar(s) Nominee: Academy of International Business (AIB) Annual Meeting in Vancouver 2014
- Best Paper Award (New Product Design and Development, Product Management and Entrepreneurship Track): American Marketing Association (AMA) Summer Marketing Educators Conference in San Francisco 2011
- Track Section Chair, Global Marketing Conference at Seoul 2012
- Track Section Chair, American Marketing Association (AMA) Summer Conference 2011
- Track Section Chair, European Marketing Academy (EMAC) Conference 2009
Intellectual contributions
Refereed Articles - Basic or Discovery Scholarship
Customer and Competitor Insights, New Product Development Competence, and New Product Creativity: Differential, Integrative, and Substitution Effects
Authors:Chuang, Fu-Mei, Robert E. Morgan, and Matthew J. Rob Published in:Journal of Product Innovation Management 2015;32(2):175–182 Date:2015
Refereed Proceedings - Discipline-Based Scholarship
Towards a New Service-Based Business Model for Luxury Products: An Empirical Study of Chinese Daigou Services
Authors:Xin Song, Chuang, Fu-Mei Published in:American Marketing Association Academic Conference, Chicago, United States of America, August 2019 Date:2019
The Interplay of Innovation Model from Marketing Perspective
Authors:Chuang, Fu-Mei Published in:American Marketing Association Summer Educator Conference 2017, San Francisco, United States of America, August 2017 Date:2017
The Sustainability of Product Innovation: New Product Competence and Performance Gains
Authors:Chuang, Fu-Mei Published in:American Marketing Association Summer Educator Conference 2017, San Francisco, United States of America, August 2017 Date:2017
An Evaluation of the Moderating Effects of Financial Resources and Competitive Intensity
Authors:Nathaniel Bo so, Fu-Mei Chuang, Samuel Adjei, Richard B. Yeboah Published in:Academy of International Business (AIB) Annual Meeting 2014 Date:2014
International Entrepreneurship Learning of Born Global
Authors:Fu-Mei Chuang, Joanne Hsieh Published in:Academy of International Business (AIB) Annual Meeting Date:2013
The Market-Based Learning and Product Development Competence Paradox in Product Innovation
Authors:Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan Published in:Global Marketing Conference Date:2012
Developing Marketing Program Creativity in Chinese High Technology Ventures
Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:Summer Marketing Educators Conference Date:2011
Modes of Organizational Learning and Creativity in Chinese High Technology Ventures
Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:31st Annual International Conference Date:2011
Creativity and Innovation of New Technology Ventures
Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:Annual Conference Proceedings Date:2011
The Effects of Business Climate and Strategic Orientation Proceedings
Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:38th Annual Conference of the European Marketing Academy Date:2009
The Contingent Value of Stage-Gate Capabilities for New Product Performance in Chinese
Authors:Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan, Mark Toon Published in:Academy of Marketing (AM) Annual Conference Date:2008
Assessment of Interorganisational Governance Types: Multidimensionality and Repeated Ties
Authors:oon, M., Robson, M.J., Morgan, R.E. and Fu-Mei Chuang Published in:British Academy of Management (BAM) Annual Conference Date:2008