Dr Fu-Mei CHUANG

Associate Professor

Department : Marketing

Nationalities :

Qualifications

  • PhD in Marketing and Strategy, Cardiff University Business School, UK (2008)
  • Post-Graduate Diploma in Social Science Research Methods, Cardiff University, UK (2004)

Teaching

  • Marketing of New Products
  • Marketing Research Method
  • New Product Development

Research interests

  • Product Innovation and Management
  • Product-Market Strategy
  • Entrepreneurial Strategy and Competitive Dynamics
  • Technological Innovation and Marketing Learning
  • Global Marketing Strategy
  • Business Model
  • Multivariate Analyses
  • Structural Equation Modeling

Work experience

Academic

  • Accociate professor, Marketing Academic Area, Rennes School of Business (August 2015 – Present)
  • Research Officer (Jun 2012 – Jun 2015), The School of Business and Economics, Loughborough University, UK
  • Research Associate (Jul 2008 – May 2012), The School of Business and Economics, Loughborough University, UK
  • MBA Tutor (Oct 2004- Jun 2008), Cardiff University Business School, UK

Non-Academic

  • International Business and Marketing Consultant, The World Trade Centre in Taipei, Taiwan

Awards and honours

  • Haynes Prize for the Most Promising Scholar(s) Nominee: Academy of International Business (AIB) Annual Meeting in Vancouver 2014
  • Best Paper Award (New Product Design and Development, Product Management and Entrepreneurship Track): American Marketing Association (AMA) Summer Marketing Educators Conference in San Francisco 2011
  • Track Section Chair, Global Marketing Conference at Seoul 2012
  • Track Section Chair, American Marketing Association (AMA) Summer Conference 2011
  • Track Section Chair, European Marketing Academy (EMAC) Conference 2009

Intellectual contributions

Refereed Articles - Basic or Discovery Scholarship

Customer and Competitor Insights, New Product Development Competence, and New Product Creativity: Differential, Integrative, and Substitution Effects

Authors:Chuang, Fu-Mei, Robert E. Morgan, and Matthew J. Rob Published in:Journal of Product Innovation Management 2015;32(2):175–182 Date:2015

Refereed Proceedings - Discipline-Based Scholarship

Towards a New Service-Based Business Model for Luxury Products: An Empirical Study of Chinese Daigou Services

Authors:Xin Song, Chuang, Fu-Mei Published in:American Marketing Association Academic Conference, Chicago, United States of America, August 2019 Date:2019

The Interplay of Innovation Model from Marketing Perspective

Authors:Chuang, Fu-Mei Published in:American Marketing Association Summer Educator Conference 2017, San Francisco, United States of America, August 2017 Date:2017

The Sustainability of Product Innovation: New Product Competence and Performance Gains

Authors:Chuang, Fu-Mei Published in:American Marketing Association Summer Educator Conference 2017, San Francisco, United States of America, August 2017 Date:2017

An Evaluation of the Moderating Effects of Financial Resources and Competitive Intensity

Authors:Nathaniel Bo so, Fu-Mei Chuang, Samuel Adjei, Richard B. Yeboah Published in:Academy of International Business (AIB) Annual Meeting 2014 Date:2014

International Entrepreneurship Learning of Born Global

Authors:Fu-Mei Chuang, Joanne Hsieh Published in:Academy of International Business (AIB) Annual Meeting Date:2013

The Market-Based Learning and Product Development Competence Paradox in Product Innovation

Authors:Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan Published in:Global Marketing Conference Date:2012

Developing Marketing Program Creativity in Chinese High Technology Ventures

Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:Summer Marketing Educators Conference Date:2011

Modes of Organizational Learning and Creativity in Chinese High Technology Ventures

Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:31st Annual International Conference Date:2011

Creativity and Innovation of New Technology Ventures

Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:Annual Conference Proceedings Date:2011

The Effects of Business Climate and Strategic Orientation Proceedings

Authors:Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Published in:38th Annual Conference of the European Marketing Academy Date:2009

The Contingent Value of Stage-Gate Capabilities for New Product Performance in Chinese

Authors:Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan, Mark Toon Published in:Academy of Marketing (AM) Annual Conference Date:2008

Assessment of Interorganisational Governance Types: Multidimensionality and Repeated Ties

Authors:oon, M., Robson, M.J., Morgan, R.E. and Fu-Mei Chuang Published in:British Academy of Management (BAM) Annual Conference Date:2008