PhD in Marketing and Strategy, Cardiff University Business School, UK (2008)
Post-Graduate Diploma in Social Science Research Methods, Cardiff University, UK (2004)
Teaching
Marketing of New Products
Marketing Research Method
New Product Development
Research interests
Product Innovation and Management
Product-Market Strategy
Entrepreneurial Strategy and Competitive Dynamics
Technological Innovation and Marketing Learning
Global Marketing Strategy
Business Model
Multivariate Analyses
Structural Equation Modeling
Work experience
Academic
Accociate professor, Marketing Academic Area, Rennes School of Business (August 2015 – Present)
Research Officer (Jun 2012 – Jun 2015), The School of Business and Economics, Loughborough University, UK
Research Associate (Jul 2008 – May 2012), The School of Business and Economics, Loughborough University, UK
MBA Tutor (Oct 2004- Jun 2008), Cardiff University Business School, UK
Non-Academic
International Business and Marketing Consultant, The World Trade Centre in Taipei, Taiwan
Awards and honours
Haynes Prize for the Most Promising Scholar(s) Nominee: Academy of International Business (AIB) Annual Meeting in Vancouver 2014
Best Paper Award (New Product Design and Development, Product Management and Entrepreneurship Track): American Marketing Association (AMA) Summer Marketing Educators Conference in San Francisco 2011
Track Section Chair, Global Marketing Conference at Seoul 2012
Track Section Chair, American Marketing Association (AMA) Summer Conference 2011
Track Section Chair, European Marketing Academy (EMAC) Conference 2009
Intellectual contributions
Refereed Articles – Basic or Discovery Scholarship
Robson, M.J., Chuang, F.-M., Morgan, R.E., Bıçakcıoğlu-Peynirci, N. and Di Benedetto C.A., 2022, New Product Development Process Execution, Integration Mechanisms, Capabilities and Outcomes: Evidence from Chinese High-Technology Ventures, British Journal of Management https://doi.org/10.1111/1467-8551.12686
Chuang, Fu-Mei, Robert E. Morgan, and Matthew J. Rob., 2015, Customer and Competitor Insights, New Product Development Competence, and New Product Creativity: Differential, Integrative, and Substitution Effects, Journal of Product Innovation Management 2015;32(2):175–182
Xin Song, Fu-Mei Chuang, 2020, A new social-media business model for luxury products: an empirical study of daigou’s services via we-chat platform in China, Global Marketing Conference 2020, Seoul, South Korea, 5-8 November 2020
Xin Song, Fu-Mei Chuang, 2020, Virtual Reality (VR), Artificial Intelligent (AI) versus Luxury Shopping Experience: The Role of AI Application, American Marketing Association Summer Marketing Educators Conference 2020, San Francisco, USA, 18-20 August 2020
Xin Song, Chuang, Fu-Mei, 2019, Towards a New Service-Based Business Model for Luxury Products: An Empirical Study of Chinese Daigou Services, American Marketing Association Academic Conference, Chicago, United States of America, August 2019
Chuang, Fu-Mei, 2017, The Interplay of Innovation Model from Marketing Perspective, American Marketing Association Summer Educator Conference 2017, San Francisco, United States of America, August 2017
Chuang, Fu-Mei, 2017, The Sustainability of Product Innovation: New Product Competence and Performance Gains, American Marketing Association Summer Educator Conference 2017, San Francisco, United States of America, August 2017
Nathaniel Bo so, Fu-Mei Chuang, Samuel Adjei, Richard B. Yeboah, 2014, An Evaluation of the Moderating Effects of Financial Resources and Competitive Intensity, Academy of International Business (AIB) Annual Meeting 2014
Fu-Mei Chuang, Joanne Hsieh, 2013, International Entrepreneurship Learning of Born Global, Academy of International Business (AIB) Annual Meeting
Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan, 2012, The Market-Based Learning and Product Development Competence Paradox in Product Innovation, Global Marketing Conference
Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson, 2011, Developing Marketing Program Creativity in Chinese High Technology Ventures, Summer Marketing Educators Conference
Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson, 2011, Modes of Organizational Learning and Creativity in Chinese High Technology Ventures, 31st Annual International Conference
Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson, 2011, Creativity and Innovation of New Technology Ventures, Annual Conference Proceedings
Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson, 2009, The Effects of Business Climate and Strategic Orientation Proceedings, 38th Annual Conference of the European Marketing Academy
Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan, Mark Toon, 2008, The Contingent Value of Stage-Gate Capabilities for New Product Performance in Chinese, Academy of Marketing (AM) Annual Conference
Toon, M., Robson, M.J., Morgan, R.E. and Fu-Mei Chuang, 2008, Assessment of Interorganisational Governance Types: Multidimensionality and Repeated Ties, British Academy of Management (BAM) Annual Conference
