Doctor of Philosophy (Marketing), University of Kent, UK (2016)
Associate Teacher Accreditation Programme (ATAP), University of Kent, UK (2014)
Master of Business Administration (MBA),University of Lincoln, UK (2012)
Bachelor of Business Administration, North South University, Bangladesh (2009)
Innovation or Pro-poor Innovation Adoption
Technology or Artificial Intelligence Adoption
Emerging Market or Bottom of Pyramid Market (BOP)
Ethics in Marketing
Branding or Brand love
Text mining approach
Assistant Professor, Rennes School of Business, Marketing Academic Area (September 2016 – Present).
Teacher, Cardiff Business School, Cardiff University, UK, (2015- 2016).
Visiting Lecturer, Nelson College London, UK , (2016- 2016).
Recognised Teacher, Social Science, University of Roehampton and Laureate Online Education, UK (2015 – 2016).
Graduate Teaching Assistant, Kent Business School, University of Kent, Canterbury, UK (2012 – 2015).
Part-time/Sessional Lecturer, Warnborough College, Canterbury, UK (2013 – 2013).
Sessional Teacher of Partner School work, Kent Business School, University of Kent, Canterbury, UK (2014 – 2016).
Recipient of Three Years Scholarship from University of Kent, UK in acknowledgement of exceptional academic performance and potential.
Won funding for the PhD research project from the Sir Richard Stapley Educational Trust, the Charles Wallace Bangladesh Trust and the Leche Trust.
Selected for one of 17 competing fully funded places (Offered by British Council and National Research Foundation under the research link scheme offered within Newton fund) from the UK to present a research work in South Africa.
Won Lincoln Award: The Lincoln Award is an achievement award of professional development for students at the University of Lincoln, UK.
Won Volunteering Silver Award: This is recognition of volunteering during academic year 2010/ 2011from the University of Lincoln, UK.
Service to the Institution
Supervision of Ph.D. Student
Supervision of M.Sc. Students
Service to the Profession
Reviewer: Ad Hoc Reviewer for a Journal 2017: European Journal of Marketing.
Reviewer: Conference Paper 2018: Academy of International Business.
Refereed articles – Discipline-Based Scholarship
De Kervenoael, R., Hasan, R., Schwob, A., Goh, E. (2020). “Leveraging Human-Robot Interaction in Hospitality Services: Incorporating the Role of Perceived Value, Empathy, and Information Sharing into Visitors’ Intentions to Use Social Robots”, Tourism Management, Vol 78 (June), 1-15. (ABS 4)
Hasan, Rajibul, Yinggang Liu, Phillip Kitchen and Mizan Rahman. (2019). ‘Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study’, Strategic Change (2019). (ABS 2)
Hasan, Rajibul, Ben Lowe, and Dan Petrovici, “Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces.” Journal of Business Research (2019) (ABS 3) (Accepted and Published Online)
Palusuk, Narissara, Bernadett Koles, and Rajibul Hasan. ‘All you need is brand love: A review and conceptual framework of brand love’, Journal of Marketing Management (2018). (ABS 2)
Rajibul Hasan, and Ashish Kumar Jha, “What’s Good for Business Growth: Implications of Innovativeness and Price Sensitivity for Firms in Developing Countries.” Strategic Change (2018). (ABS 2)
Hasan, Rajibul, Ben Lowe, and Dan Petrovici. “An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces.” Journal of Public Policy & Marketing (2018). (ABS 3)
Hasan, M. R., Lowe, B. and Rahman, M., “Visual Cues and Innovation Adoption among Consumers at the Bottom of the Pyramid.” Qualitative Market Research: An International Journal (2017), 20(2), pp.147-157. (ABS 2)
Rajibul Hasan, Ashish Kumar Jha, Yi Liu, “Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives,” Computers in Human Behavior, (2017). (ABS 3) [Impact factor (2016): 3.435]
Rahman, M., Hasan, M.R. and Floyd, D., “Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market.” Strategic Change. 22 (3‐4), 225–239. (2013). (ABS 2)
Hasan, Md. Masud, Hasan, Md. Rajibul and Aziz, Emdad and Rahman, Mizan, “Communication of dividend decisions and banks’ share price volatility.” Review of Enterprise and Management Studies, 2 (1). (2014)
Hasan, M. R., Rahman, M., and Khan, M. M., “Rural Consumers’ Adoption of CRM in a Developing Country Context.” International Journal of Business and Management Invention (IJBMI) (2013), 2(9), 121-131.
de Kervenoael, Ronan, Rajibul Hasan, and Thomas Millet. (2019). ‘Caring for the merchant: Measuring the impact on contactless payment intention, and technology acceptance engagement for the senior market. EURAM 2019 Conference, Lisbon, Portugal. [paper accepted for presentation in June 2019]
Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2018). Pro-poor Innovation Adoption in the BOP Market: Toward an Integrated View. 25th IPDMC: Innovation and Product Development Management Conference, Porto, Portugal.
Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2018). Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. Academy of International Business, Minneapolis, Minnesota.
Lowe, Professor Ben, Sullivan-Mort Gillian, and Rajibul Hasan. (2018). Connecting with Consumers in Subsistence Marketplaces. Academy of Marketing Science (AMS) World Marketing Congress, Porto, Portugal.
Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). Consumer Adoption of Innovations in the Bottom-of- the-Pyramid: Empirical Evidence from Two Services in Bangladesh. Royal Bank International Research Seminar, Montreal, Canada.
Hasan, Rajibul, ProKumar Jha, Yi Liu, Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives, Computers in Human fessor Ben Lowe, and Dr Dan Petrovici. (2017). An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid. Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, New Zealand.
Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2017). TOWARDS AN INTEGRATED THEORY OF PRO-POOR INNOVATION ADOPTION IN THE BOP. EMAC 2017 Conference, Groningen, Netherlands.
Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. Academy of Marketing Conference, Newcastle, United Kingdom.
Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models. Academy of Marketing Science (AMS) World Marketing Congress, Paris, France.
Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Kent Business School Conference, Canterbury, United Kingdom.
Hasan, Rajibul (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Working paper presented for the research workshop organised by the University of Cape Town and the University of Essex., Cape Town, South Africa.
Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Academy of Marketing Conference, Limerick, Ireland.
Chapters, Cases, Readings, Supplements Chapter
Lowe,B., Hasan, M.R., Jose, S. (2018), A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces In Singh R. (eds.) Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Publishing. (In Press)
Lowe,B. and Hasan, M.R. (2017), Adoption of pro-poor innovations in the context of the BOP and subsistence marketplaces: Challenges, opportunities and research agenda. In: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis Simintiras and Banita Lal (eds.) Emerging Markets from a Multidisciplinary Perspective – Challenges, Opportunities and Research Agenda. Springer.