Dr HASAN, Rajibul

Assistant Professor

Department : Marketing

Nationalities :

Teaching

  • Marketing Strategy
  • Applied Marketing Research
  • International Marketing
  • Marketing Fundamentals
  • Marketing Policy, Planning and Communication
  • Research Method
  • Research Project

Qualifications

  • Doctor of Philosophy (Marketing), University of Kent, UK (2016)
  • Associate Teacher Accreditation Programme (ATAP), University of Kent, UK (2014)
  • Master of Business Administration (MBA),University of Lincoln, UK (2012)
  • Bachelor of Business Administration, North South University, Bangladesh (2009)

Research interests

  • Consumer Behaviour
  • Innovation or Technology or Pro-poor Innovation Adoption
  • Emerging Market or Bottom of Pyramid Market (BOP)
  • Ethics in Marketing
  • Branding

Work experience

Academic

  • Assistant Professor, Rennes School of Business, Marketing Academic Area (September 2016 – Present).
  • Teacher, Cardiff Business School, Cardiff University, UK, (2015- 2016).
  • Visiting Lecturer, Nelson College London, UK , (2016- 2016).
  • Recognised Teacher, Social Science, University of Roehampton and Laureate Online Education, UK (2015 – 2016).
  • Graduate Teaching Assistant, Kent Business School, University of Kent, Canterbury, UK (2012 – 2015).
  • Part-time/Sessional Lecturer, Warnborough College, Canterbury, UK (2013 – 2013).
  • Sessional Teacher of Partner School work, Kent Business School, University of Kent, Canterbury, UK (2014 – 2016).

Awards

  • Recipient of Three Years Scholarship from University of Kent, UK in acknowledgement of exceptional academic performance and potential.
  • Won funding for the PhD research project from the Sir Richard Stapley Educational Trust, the Charles Wallace Bangladesh Trust and the Leche Trust.
  • Selected for one of 17 competing fully funded places (Offered by British Council and National Research Foundation under the research link scheme offered within Newton fund) from the UK to present a research work in South Africa.
  • Won Lincoln Award: The Lincoln Award is an achievement award of professional development for students at the University of Lincoln, UK.
  • Won Volunteering Silver Award: This is recognition of volunteering during academic year 2010/ 2011from the University of Lincoln, UK.

Other Employment

  • Consultant as part of MBA module consultancy project, Tong Peal Engineering, UK,   June 2011-November 2011
  • Officer, Financial Controlling, Sanofi Aventis (MNC) Bangladesh, July 2010- October 2010
  • Executive Officer, July Business Service/Data Path Ltd (MNC) July 2009 –June 2010

Intellectual contributions

Refereed articles – Discipline-Based Scholarship

  • Rajibul Hasan, Ashish Kumar Jha, Yi Liu, Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives, Computers in Human Behavior, (2017). (AJG 3*) (In Press)
  • Hasan, M. R., Lowe, B. and Rahman, M., Visual Cues and Innovation Adoption among Consumers at the Bottom of the Pyramid. Qualitative Market Research: An International Journal, 20(2), pp.147-157. (AJG 2*)
  • Hasan, Md. Masud, Hasan, Md. Rajibul and Aziz, Emdad and Rahman, Mizan, Communication of dividend decisions and banks’ share price volatility. Review of Enterprise and Management Studies, 2 (1). (2014)
  • Rahman, M., Hasan, M.R. and Floyd, D., Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change. 22 (3‐4), 225–239. (2013). (AJG 2*)
  • Hasan, M. R., Rahman, M., and Khan, M. M., International Journal of Business and Management Invention (IJBMI), 2(9), 121-131. Rural Consumers’ Adoption of CRM in a Developing Country Context. (2013)

Refereed Proceedings – Discipline-Based Scholarship

  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). Consumer Adoption of Innovations in the Bottom-of- the-Pyramid: Empirical Evidence from Two Services in Bangladesh. Royal Bank International Research Seminar, Montreal, Canada.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid. Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, New Zealand.
  • Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2017). TOWARDS AN INTEGRATED THEORY OF PRO-POOR INNOVATION ADOPTION IN THE BOP. EMAC 2017 Conference, Groningen, Netherlands.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. Academy of Marketing Conference, Newcastle, United Kingdom.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models. Academy of Marketing Science (AMS) World Marketing Congress, Paris, France.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Kent Business School Conference, Canterbury, United Kingdom.
  • Hasan, Rajibul (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Working paper presented for the research workshop organised by the University of Cape Town and the University of Essex., Cape Town, South Africa.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Academy of Marketing Conference, Limerick, Ireland.

Chapters, Cases, Readings, Supplements Chapter

  • Lowe,B. and Hasan, M.R. (2017), Adoption of pro-poor innovations in the context of the BOP and subsistence marketplaces: Challenges, opportunities and research agenda. In: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis Simintiras and Banita Lal (eds.) Emerging Markets from a Multidisciplinary Perspective – Challenges, Opportunities and Research Agenda. Springer. (In Press)