Dr Elodie HURE

Assistant Professor

Department : Marketing

Nationalities :


  • Ph.D. IGR, Rennes, Marketing, 2012 Cross-channel grocery shopping: when consumers return to the store (written in French: L͛expérience trans-canal de magasinage alimentaire : le cas du retour en magasin suite à l͛adoption des supermarchés en ligne), defended on the 5th of December, 2012. Passed with Highest Honours.

Research interest

  • Marketing
  • Retailing
  • Consumer behaviour
  • Multi-, Cross-, Omni-channel commerce (including physical commerce, e-commerce, m-commerce)
  • Mobile applications

Work experience

  • Assistant professor, Rennes School of Business, Marketing Academic Area (Present)
  • Director of Studies, Master in Management (2016)

Intellectual contributions

Channel design to enrich customers' shopping experiences

Authors:Picot-Coupey, Karine Elodie Huré, and Lauren Piveteau Published in:International Journal of Retail and Distribution Management

M. Shopping with a Smartphone - A French-Japanese perspective

Authors:Cliquet, G., Picot-Coupey, K., Huré, E., & Gahinet Published in:Marketing-ZFP JRM Date:2014

E-supply chain et productivité: le cas de la distribution alimentaire

Authors:Huré, E., Vo, T., Cliquet, G., & Durand, B. Published in:Revue Française de Gestion Industrielle Date:2013

Grocery Shopping and Internet:

Authors:Picot-Coupey, K., Huré, E., Cliquet, G., & Petr, C. Published in:International Review of Retail, Distribution and Consumer Research Date:2009

Moving towards an omni-channel strategy: process and challenges

Authors:Picot-Coupey, Karine and Elodie Huré Published in:Academy of Marketing Science Annual Conference Date:2015