Dr KITCHEN Phil

Affiliate Professor

Department : Marketing

Nationalities :

Teaching

  • Marketing Communication

Qualifications

Ph.D. na, Keele, UK, Marketing (Public Relations minor), 1993

M.S. Manchester Business School, Manchester UK, Marketing (Business Science minor), 1987

Master UMIST, Manchester UK, Marketing (Management minor), 1983

B.A. Manchester Metropolitan University, Manchester, UK, English (History minor), 1983

Work Experience

Academic

  • Full Professor, Marketing Academic Area, Rennes School of Business ( – Present)
  • Visiting Professor, Visiting Professor, Izmir University of Economics (May, 2013 – September, 2014).
  • Visiting Professor, Università Cattolica del Sacro Cuore, Italy (January, 2013 – February, 2014).

Non-Academic

  • 2009

    Visiting professor, University of Salermo

  • 2008 - 2010

    Affiliate professor, ESC Rennes School of Business

  • 2008 - 2009

    Visiting professor, University of Malaya

  • 2007 - 2009

    Visiting professor, Universidad del Norte

Intellectual contributions

Refereed Articles Discipline-Based Scholarship

Sustainability and differentiation: understanding materiality from the context of Indian firms

Authors:Nishant, Rohit, Goh Mark, and Philip Kitchen Published in:Journal of Business Research 69 Date:2016

Does Traditional Advertising Theory Apply to the Digital World?

Authors:Kerr, Gayle, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, & Park Beede Published in:Journal of Advertising Research 55 Date:2015

Marketing communications in a Post-Modern world.

Authors:Kitchen, Philip and Tony Proctor Published in:Journal of Business Strategy 36 Date:2015

Integrated marketing communication: making it work at a strategic level.

Authors:Kitchen, Philip and I. Burgmann Published in:Journal of Business Strategy 36. Date:2015

Innovation and Cause Related Marketing: Conceptualisation and Propositions'

Authors:Christofi, M, D Vrontis, Philip J Kitchen, Ioanna Papasolomou-Doukakis, & E Leonidoe Published in:Journal of Services Marketing 29. Date:2015

Long term evolution mobile services and intention to adopt: a Malaysian perspective.

Authors:Kitchen, Philip, Roy Martin, and Norbani Che-Ha Published in:Journal of Strategic Marketing 23 Date:2015

How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China

Authors:Yang, Inju, Philip Kitchen, and Sabine Bacouel-Jentjens Published in:International Journal of Human Resource Management (2015) Date:2015

IMC – an integrative review.

Authors:Kitchen, Philip Published in:International Journal of Market Research Date:2015

Sustainability and differentiation: understanding materiality from the context of Indian firms.

Authors:Kitchen, Philip Published in:Journal of Business Research Date:2015

The Tour de France and team sponsors' reaction while facing a doping affair.

Authors:Blumrodt, Jens and Philip Kitchen Published in:Journal of Business Strategy Date:2015

Projecting Corporate Brand Image and Behavioural Response in Business Schools: cognitive or affective brand attributes?

Authors:Alwi, S and P. Kitchen Published in:Journal of Business Research 67 Date:2014

The Elaboration Likelihood Model: Review, Critique and Research Agenda

Authors:Kitchen, Philip, G Kerr, D E Schultz, R McColl, & H Pals Published in:European Journal of Marketing 48 Date:2014

Coupon redemption behaviour: a Malaysian cross-segment investigation.

Authors:Kitchen, Philip J , Sharifah Fariday Syed Alwi, Norbani Che-Ha, and Pei Yee Lim Published in:Marketing Intelligence & Planning 32 Date:2014

Exploring Key Antecedents of Purchase Intentions Within Different Services.

Authors:Ha, H Y , R Akamavi, P J Kitchen, and P Swinder Published in:Journal of Services Marketing 28 Date:2014

WOM and social media: Presaging future directions for research and practice.

Authors:Kitchen, Philip and Allan J. Kimmel Published in:Journal of Marketing Communications Date:2014

The Effects of Information at Tourism Destinations: A Model Proposal.

Authors:Ortega, R , B Rodriguez, and P Kitchen Published in:The Marketing Review 14 Date:2014

From Macro to Micro: Marketing Communications in a Post-Modern World.

Authors:Kitchen, Philip and T Proctor Published in:International Journal of Business Strategy Date:2014

IMC: development, modelling, barriers and issues

Authors:Kitchen, Philip and I. Burgmann Published in:Journal of Business Research Date:2014

Team Brand Sponsorship and Doping Scandals.

Authors:Kitchen, Philip Published in:Journal of Business Strategy Date:2014

The Accerative and Integrative Use of MPR in Cyprus

Authors:Papasolomou-Doukakis, I , P J Kitchen, and T Panopoulos Published in:Public Relations Review 39 Date:2013

Corporate Identity Antecedents and Components.

Authors:Kitchen, P. J., Tourky, I., Shaalan, A., & Dean, D. M Published in:Corporate Reputation Review Date:2013

Coupon Redemption: A Cross Segment Analysis

Authors:Norbani, C. D. & Kitchen, P. J Published in:Marketing Intelligence & Planning Date:2013

Exploring Key Antecedents of Purchase Intentions Within Different Services

Authors:Ha, H. Y., Akamavi, R., Kitchen, P. J., & Swinder, P Published in:Journal of Services Marketing. Date:2013

The Accerative and Integrative Use of MPR in Cyprus

Authors:Papasolomou-Doukakis, I., Kitchen, P. J., & Panopoulos, T Published in:Public Relations Review Date:2013

The Effects of Information at Tourism Destinations: A Model Proposal.

Authors:Ortegaa, R., Rodriguez, B., & Kitchen, P. J. Published in:The Marketing Review Date:2013

WOM and social media: Presaging future directions for research and practice.

Authors:Kitchen, P. & Kimmel, A. J. Published in:Journal of Marketing Communications Date:2013

'Developing a Framework for Successful Symbiosis of CSR, Internal Marketing and Labour Law in a European Context'

Authors:Papasolomou-Doukasis, I., Kountouros, H., & Kitchen, P. J. Published in:The Marketing Review Date:2012

How Integrated Marketing Communications (IMC) Works: A Theoretical Review and Analysis of its Main Drivers and Effects

Authors:Porcu, L., del Barrio Garcia, S., & Kitchen, P. J Published in:Business & Society Date:2012

International expansion strategies of Malaysian construction firms: entry motives and investment.

Authors:Kitchen, P. & Ahmed, S.Z. Published in:Journal of Problems and Perspectives in Management. Date:2011

Rethinking models of technology adoption for internet banking: the role of websites features.

Authors:Kitchen, P. & Alhudaithy, A Published in:Journal of Financial Services Marketing Date:2011

Transnational corporations from Asian developing countries: the internationalisation characteristics and business strategies of Sime

Authors:Kitchen, P. & Ahmed, S.Z Published in:International Journal of Business Science and Applied Management. Date:2011

An Integrated strategic partnership between business and non-profit organisations: a case study approach.

Authors:Palakshappa, N., Bulmer, M., Eweje, G., & Kitchen, P Published in:Journal of Marketing Communications Date:2010

Financial resources and corporate reputation.Toward common management principles for managing corporate reputation.

Authors:Kitchen, P. & Siano, A Published in:Corporate Communications: An International Journal. Date:2010

Online public relations: the adoption process and innovation challenge,a Greek example.

Authors:Kitchen, P. & Papopoulos, T Published in:Public Relations Review Date:2010

Practitioners Perceptions of Advertising Strategies for Digital Media.

Authors:Truong, Y., McColl, R., & Kitchen, P. J Published in:International Journal of Advertising Date:2010

The relationship Between Sales Skills and Salesperson Performance, and the Impact of Organizational Commitment as Moderator.

Authors:Kitchen, P., Ahmad, S.Z, & Basir, M.Sah Published in:International Journal of Economics and Management Date:2010

Uncovering the relationships between Aspirations and Luxury Brand Preference.

Authors:Truong, Y., McColl, R., & Kitchen, P. J Published in:Journal of Product and Brand Management Date:2010

Uncovering the relationships between Aspirations and Luxury Brand Preference.

Authors:Truong, Y., McColl, R., & Kitchen, P. J Published in:Journal of Product and Brand Management Date:2010

Building Brand Equity: The Genetic Coding of Mediterranean Brands.

Authors:Kitchen, P., Cuomo, M. T., Metallo, G., & Tortoro, D Published in:EuroMed Journal of Business Date:2009

Cypriot Parental Perceptions of Children's Internet Usage; An Investigation of Motivations and Barrier's

Authors:Kitchen, P., Liu, W. L., & Moskovos, A. Published in:EuroMed Journal of Business Date:2009

Integrated Marketing Communications: Practice Leads Theory

Authors:Kitchen, P., KIM, I., & Schultz, D. E Published in:Journal of Advertising Research Date:2009

Involvement, elaboration and the sources of online trust

Authors:Kitchen, P. & Williams, R Published in:International Journal of Technology and Human Interaction Date:2009

New Horizon or False Dawn for a Marketplace in Turmoil.

Authors:Kitchen, P. & Schultz, D. E Published in:Journal of Marketing Communications Date:2009

New Luxury Brand Positioning and the Emergence of Masstige Brands

Authors:Truong, Y., McColl, R., & Kitchen, P. J Published in:Journal of Brand Management Date:2009

Rethinking Models of Technology Adoption for Internet Banking; The Role of Website Features.

Authors:Kitchen, P. & Alduhaithy, A Published in:International Journal of Human Resource Management. Date:2009

Spatial and temporal specificity and transferability: structuration as the relationship marketing meta-theory. Qualitative Market Research

Authors:Kitchen, P., Nicholson, J., & Lingreen, A. Published in:An International Journal Date:2009

Consumption patterns and silver marketing: an analysis of older consumers in Malaysia. Marketing Intelligence & Planning.

Authors:Kitchen, P., Ong, S., & Jama, A.T Published in:Malaysia. Marketing Intelligence & Planning Date:2008

Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands.

Authors:Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J Published in:Journal of Strategic Marketing Date:2008

The Emergence of a Multinational Corporation from a Developing Country: A Case study of TM Berhad

Authors:Kitchen, P. & Ahmad, S.Z Published in:Journal of Business and Management Science. Date:2008

Refereed Proceedings Discipline-Based Scholarship

Elaborating Upon the ELM: Revisited, Replicated, Re-Visioned

Authors:Kitchen, Philip Published in:Corporate Marketing Communication conference Date:2015

Implementing Corporate Social Responsibility: A CI Perspective.

Authors:Tourky, M, P Kitchen, and T Melewar Published in:International Conference on Corporate and Marketing Communications Date:2015

Sustainability and Differentiation: Understanding Materiality from the Context of Indian Firms

Authors:Nishant, R and P Kitchen Published in:GIKA Academy Date:2015

Lessons from George: The Dangers of Not Replicating

Authors:Kerr, G D Schultz, Philip J Kitchen, M Eisend, & D Lings Published in:American Advertising Association Date:2014

Corporate Social Responsibility and Marketing: Natural Allies or Uneasy Bedfellows?

Authors:Kitchen, P. & Davis, I. Published in:18th International Conference on Corporate and Marketing Communications. Date:2013

The Elaboration Likelihood Model Revisited: A 21st Century Perspective.

Authors:Kitchen, P. & Tourky, M Published in:18th International Conference on Corporate and Marketing Communications. Date:2013

Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use.

Authors:Kitchen, P. & Leborgne, M. Published in:18th International Conference on Corporate and Marketing Communications. Date:2013

Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use

Authors:Kitchen, P. & Leborgne, M Published in:18th International Conference on Corporate and Marketing Communications. Date:2013

Do Environmental Management Systems Matter in Relation to Corporate Reputation?

Authors:Kitchen, P. & Pawlik, J Published in:18th International Conference on Corporate and Marketing Communications. Date:2013

The Effect of Organisation Size on Corporate Identity and Corporate Social Responsibility Relationship

Authors:Kitchen, P., Tourky, M., & Shaalan, A Published in:18th International Conference on Corporate and Marketing Communications. Date:2013

The Conceptualization and Measurement of Integrated Corporate Communication

Authors:Kitchen, P., Porcu, L., & Del Barrio, G Published in:18th International Conference on Corporate and Marketing Communications. Date:2013

The effects of IMC on brand image management: a conceptual framework.

Authors:Kitchen, P Published in:International Colloquium on Corporate Branding, Identity and Reputation, February 15-16 2011, Zurich, Switzerland. Date:2011

Determining corporate identity in UK organisations; an empirical analysis of antecedents’ influences and evaluation

Authors:Kitchen, P Published in:10th International Conference on Marketing Trends. Date:2011

Panel Speaker and Discussant: Managing Marketing in the Current Credit Crisis Business Seminar

Authors:Kitchen, P Published in:University of Hull Business School, Hull Date:2009

The Development of Own Label in Emerging Markets of Latin America: Lessons for Asia Pacific

Authors:Kitchen, P. & Ibarra, O Published in:The Asia Pacific Retail Conference, Oxford University, March. Date:2009

The Emergence, Importance and Implementation of Own Label in Developing Markets.

Authors:Kitchen, P. & Ibarra, O. Published in:Academy of Marketing Science World Marketing Congress, Oslo, Norwa (organized by the Academy of Marketing Science) July 22-25. Date:2009

Ingredient Branding; A strategic Lever of the Emergent Dual Marketing Communications.

Authors:Kitchen, P., Siano, A., & Palazzo, M Published in:Academy of Marketing Conference, July Date:2009

Image of Business Schools: A Malaysian Perspective.

Authors:Kitchen, P Published in:Australian and New Zealand Communicaton Assocation Conference Date:2009

Exploring the Link Between Managing Cultural Heritage and Tourism Industry Competitiveness: A Two Country Comparison.

Authors:Kitchen, P., Siglioccolo, M., Eagle, M., & Confetto, M Published in:Euromed Conference, University of Salerno, Italy Date:2009

Working Toward Dual Marketing Communications.

Authors:Kitchen, P., Siano, A., Confetto, M., & Palazzo, M Published in:14th International Conference on Corporate and Marketing Communications Date:2009

Keynote Speaker: How to Align Your Marketing or Business Strategy with Success Tekes Connect Seminar.

Authors:Kitchen, P Published in:University of Helskinki Date:2009

Keynote Speaker: Is IMC More Than Just An Acronym?

Authors:Kitchen, P Published in:14th International Conference on Corporate and Marketing Communications Date:2009

Academic Speaker: Developing Research Propensity in the Doctoral Community

Authors:Kitchen, P., Koenig-Lewis, N., & Palmer, A Published in:Proceedings of the 38th Annual European Marketing Communications Date:2009

The Value and Significance of Corporate Community Relations: An Italian SME Perspective.

Authors:Kitchen, P., Siano, A., Palazzo, M., & Nicholson, J Published in:14th International Conference on Corporate and Marketing Communications Date:2009

Keynote Speaker: 'Integrated Marketing Commnications and Sponsorship'. Konferencia Sponzor-Partner

Authors:Kitchen, P Published in:Konferencia Sponzor-Partner, Congress Centre Date:2008

'Trends and Developments in Marketing Communications'

Authors:Kitchen, P Published in:The South African Communication Association (SACOMM) Conference, Muldersdrift Date:2008

Keynote Speaker: 'The Future of Marketing'

Authors:Kitchen, P Published in:The South African Institute of Management Science (SAIMS) Date:2008

Gambling Promotional Activity and its Effects on Vulnerable Groups.

Authors:Kitchen, P., Reast, & Bian Published in:First Interdisciplinary Symposium on Gambling Policy and Regulation Date:2008

The Image of Business Schools: A Malaysian Perspective.

Authors:Kitchen, P. & Alwi Published in:ANZMAC Conference Date:2008

Reflections on the Concept of 'Spiritual Business Leader ': Perspectives from Christianity and Hinduism

Authors:Kitchen, P., Patel, F., Rosé, J., & Virmani, A Published in:SPES - ECCLAR - CIBE International Conference on Leadership, Spirituality and the Common Good: East and West Approaches Date:2008

Books, Monographs, Compilations, Manuals Book

Word of Mouth and Social Media. Routledge

Authors:Kimmel, A.J. and Philip J Kitchen Published in:Routledge Date:2014

Integrated Communications in the Post-Modern Era.

Authors:Kitchen, Philip and E. Uzunoglu Published in:UK: Palgrave-Macmillan Date:2014

The Dominant Influence of Marketing in the 21st Century: The Marketing

Authors:Kitchen, P Published in:Leviathan Palgrave - Macmillan, Basingstoke Date:2013

Word of Mouth and Social Media.

Authors:Kitchen, P. & Kimmel, A.J Date:2013

Marketing Metaphors and Metamorphosis. Palgrave

Authors:Kitchen, P Published in:Palgrave - Macmillan, Basingstoke. Date:2008

Chapters, Cases, Readings, Supplements Chapter

Editorial: variability in marketing communications research and an editorial request for replication studies

Authors:Kitchen, Philip Published in:Journal of Marketing Communications. Routledge Date:2016

Christian's contributions provide food-for-thought to marketing scholars

Authors:Kitchen, Philip Published in:Legends in Marketing - Christian Grönroos. Sage Publications Date:2014

Introduction: Word of Mouth and Social Media

Authors:Kimmel, Allan J. and Philip Kitchen Published in:Word of Mouth and Social Media. London and New York: Routledge Date:2014

Kimmel, Allan J. and Kitchen Kitchen

Authors:Word of Mouth and Social Media - Presaging future directions for research and practice Published in:Word of Mouth and Social Media. London and New York: Routledge Date:2014

Integrated communications in the Post-Modern Age.

Authors:Kitchen, Philip and Uzunolglu E Published in:Integrated Communications in the Post-Modern Era Date:2014

Integrated Marketing Communications: a contextual international advertising approach.

Authors:Kitchen, Philip and Tourky M Published in:Integrated Communications in Post-Modern Era Date:2014

The Conceptual Bridge between Corporate and Marketing Communications.

Authors:Kitchen, Philip, D.E. Schultz, and I Papasolomou Published in:Managing corporate communication: a cross-cultural approach. Gambetti, R. and Quigley, S. Palgrave-Macmillan Date:2013

Integrated Brand Marketing

Authors:Kitchen, Philip Published in:The Encyclopedia of Marketing.Cooper, C. Wiley & Sons, 2013 Date:2013

The Dominant Influence in the 21st Century

Authors:Kitchen, P Published in:Palgrave Macmillan Date:2013

The Recasting, Questionability and Applicability of Hobbes

Authors:Kitchen, P Published in:The Dominant Influence in the 21st Century Date:2013

The Age of Organisation.

Authors:Kitchen, P Published in:The Dominant Influence in the 21st Century ( Date:2013

The Conceptual Bridge between Corporate and Marketing Communications. Managing corporate communication: a cross-cultural approach

Authors:Kitchen, P., Schultz, D.E., & Papasolomou, I Published in:Gambetti, R. and Quigley, S. Palgrave-Macmillan. Date:2013

Integrated Brand Marketing.

Authors:The Encyclopedia of Marketing. Cooper, C. Wiley & Sons. Published in:Kitchen, P Date:2013

The Dominant Influence of Marketing in the 21st Century. The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

Authors:Kitchen, P Published in:Gambetti, R. Palgrave-Macmillan, Basingstoke. Date:2013

The Recasting, Questionability and Applicability of Hobbes Leviathan.

Authors:Kitchen, P Published in:In Press, In Palgrave-Macmillan, Basingstoke (Ed.), The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan. Date:2013

The Age of Organisationalism. The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

Authors:Kitchen, P Published in:Palgrave-Macmillan, Basingstoke. Date:2013

The Importance and Relevance of Integrated Marketing Communications:A Global Perspective. Handbook of Research on International Advertising.

Authors:Kitchen, P. & Tourky, M Published in:Handbook of Research on International Advertising. S. Okazaki, Cheltenham: Edward Elgar Date:2012

Integrated marketing communications.

Authors:Kitchen, P Published in:Principles of Marketing, The Marketing & Management Collection. Henry Stewart Talks Ltd, London. Date:2012

Reputation Management: Corporate Image and Communication

Authors:Kitchen, P. & Watson, T Published in:Geoff Southern and Luiz Moutinho. Marketing in the 21st Century. Palgrave - Macmillan, Basingstoke. Date:2009

Presentations of Refereed Papers International

Elaborating Upon the ELM: Revisited, Replicated, Re-Visioned

Authors:Kitchen, Philip Published in:Corporate Marketing Communication conference (CMC), Izmir, Turkey Date:2015

Sustainability and Differentiation: Understanding Materiality from the Context of Indian Firms

Authors:Nishant, R and P Kitchen Published in:GIKA Academy, Madrid, Spain Date:2015

Implementing Corporate Social Responsibility: A CI Perspective

Authors:Tourky, M, P Kitchen, and T C. Melewar Published in:A CI Perspective. International Conference on Corporate and Marketing Communications Date:2015

Lessons from George: The Dangers of Not Replicating,

Authors:Kerr, G, D Schultz, Philip J. Kitchen, M Eisend, and D Lings Published in:Proposal for an AAA Conference Special Session Date:2014

Word of Mouth Reconsidered: Facts, Fallacies, and Future Directions.

Authors:Kitchen, P. & Kimmel, A Published in:Venice Conference, September 2013, Venice, Italy. Date:2013