Ph.D. in Management Information Systems, ETH Zurich (Swiss Federal Institute of Technology Zurich) (2014)
M.Sc. in Communication Systems, École Polytechnique Fédérale de Lausanne (EPFL) (Swiss Federal Institute of Technology Lausanne) (2009)
B.Sc. in Communication Engineering, Beijing Jiaotong University (2007)
Associate Professor, Supply Chain Management & Information Systems Academic Area, Rennes School of Business (September, 2018 – Present)
Assistant Professor, Supply Chain Management & Information Systems Academic Area, Rennes School of Business (September, 2014 – August 2018)
Research Associate ETH Zurich (March, 2010 – June, 2014)
Swisscom AG, Bern, Switzerland (2009)
Refereed Articles – Basic or Discovery Scholarship
Hudson, S., and Liu, Y. 2021. Mobile App Users’ Privacy Concerns: Different Heuristics for Privacy Assurance Statements in the EU and China. Information Technology & People.
Liu, Y., Jiang, Q., and Gleasure, R. 2021. Hitting Net-Zero without Stopping Flying: Increasing Air Travelers’ Likelihood to Opt-in to Voluntary Carbon Offsetting. Journal of Travel Research.
Liu, Y., and Hu, H. 2021. “Digital-Free Tourism Intention: A Technostress Perspective,” Current Issues in Tourism (24:23), pp. 3271-3274.
Liu, Y., and Hu, H. 2021. “Online Review Helpfulness: The Moderating Effects of Review Comprehensiveness,” International Journal of Contemporary Hospitality Management (33:2), pp. 534-556.
Liu, Y., 2020. “Manipulating Temporal Cues and Message Concreteness for Deal Communication: A Study on Microblogging Site,” Journal of Global Information Management (28:2), pp. 111-130.
Jang, S., and Liu, Y., 2019. “’Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go,” Information Technology & People (33:1), pp. 37-55.
Liu, Y., and Bakici, T., 2019. “Enterprise Social Media Usage: The Motives and the Moderating Role of Public Social Media Experience,” Computers in Human Behavior (101), pp.163-172.
Yan, J., Wang, K., Liu, Y., Xu, K., Kang, L., 2018. “Mining Social Lending Motivations for Loan Project Recommendations,” Expert Systems with Applications (111), pp. 100-106.
Liu, Y., Tan, C.H., and Sutanto, J., 2018. “A Media Symbolism Perspective on the Choice of Social Sharing Technologies,” Electronic Commerce Research and Applications. (29), pp. 19-29.
Hasan, M.R., Jha, A.K., and Liu, Y., 2018. “Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives,” Computers in Human Behavior (80), pp. 220-228.
Sutanto, J., Liu, Y., Grigore, M., and Lemmik, R., 2018. “Does Knowledge Retrieval Improve Work Efficiency? An Investigation under Multiple Systems Use,” International Journal of Information Management (40), pp. 42-53.
Liu, Y., Tan, C.H., and Sutanto, J., 2016. “Selective Attention to Commercial Information Displays in Globally Available Mobile Application,” Journal of Global Information Management (24:2), pp. 18-38.
Liu, Y., and Sutanto, J., 2015. “Online Group-Buying: Literature Review and Directions for Future Research”, DATABASE for Advances in Information Systems (46:1), pp. 39-59.
Liu, Y., and Sutanto, J., 2012. “Buyers’ Purchasing Time and Herd Behavior on Deal-of-the-day Group-buying Websites”, Electronic Markets (22:2), pp. 83-93.
Liu, Yi, Vuddaraju, Lakshmi. The effects of review comprehensiveness on review helpfulness. In: INFORMS 2019 Annual Conference, Seattle, United States of America, October 2019
Liu, Yi. Deal communication through microblogging. In: Human Computer Interaction International (HCI International 2019), Orlando, United States of America, July 2019
Liu, Y. “Deal Communication Through Microblogging”, Lecture Notes in Computer Science (11589), 2019.
Nishant, Rohit , Yi Liu, Alok Choudhary, and Vijaya Lakshmi, “Understanding Firms’ Sustainability Risks: An Empirical Study.” In: EUROMA,Edinburgh, United Kingdom, July 2017
Yan, J., Liu, Y., Shi, Y., and Wang, K. “Lending Motivation Meets Home and Cultural Bias: A Study on Kiva”, International Conference on Information Systems, 2017.
Deng, H., and Liu, Y. “Evaluating the Citations of Information Systems Journals in Wikipedia”, Pacific Asia Conference on Information Systems, 2017.
Liu, Y., and Tarigan, B. “Effects of Promotion Tweets on the Number of Followers in Micro-Blogging Site”, International Conference on Electronic Commerce, 2016.
Liu, Y., Bahli, B., and Borgman, H. “Cross-Cultural Research in IS: An Updated Review from 2005”, Lecture Notes in Computer Science (9191), 2015.
Liu, Y., Tan, C.H., Sutanto, J., Sia, C.L., and Wei, K.K. “Critical Examination of Online Group-Buying Mechanisms”, Lecture Notes in Computer Science (8527), 2014.
Liu, Y., and Sutanto, J., “Audience Response on Conflicting Information Dissemination by Government Organization and Individuals in Social Media”, IFIP WG 8.2 OASIS Workshop, Milan, Italy, December 2013.
Liu, Y., Phang, C.W., Tan, C.H., and Sutanto, J., “‘Share’ on SNS and Get Referral Reward?” Eleventh Workshop on E-Business (WEB 2012), Orlando, USA, December 2012.
Sutanto, J., and Liu, Y., “From Resistance to Acceptance of IS Implementation: The Dynamics of Overcoming User’s Status Quo Bias”, DIGIT 2012, Orlando, USA, December 2012.
Liu, Y., and Sutanto, J., “Social Sharing Behavior Under E-commerce Context”, Pacific Asia Conference on Information Systems, Brisbane, Australia, July 2011.
Chapters, Cases, Readings, Supplements
Liu, Yi, Chuan-Hoo Tan, and Juliana Sutanto, “Mobile Advert’s Contextual Consistency: The Effect of Its Positional Display.” In Zhang, Zuopeng (Justin) (Ed) Novel Theories and Applications of Global Information Resource Management. IGI Global, 2020, 403 p. Chapter 2, pp. 31-46 ISBN 9781799817864