Integrating Online and Offline Marketing Communications
Digital Marketing Communication
Digital Marketing and Branding.
Mobility teaching
Universidad Del Pacifico, Lima, Peru (2022, 2024, 2025)
Rajagiri College of Social Science, Kerala, India (2022, 2023, 2024)
SGH, Warsaw School of Economic, Warsaw, Poland (January, 2020)
Columbia College, Chicago, State Department Program WorldChicago (October, 2019)
Economic University of Bratislava, CEEPUS mobility program (September, 2019)
University of Valencia, Faculty of Economy February 2018 (Global Erasmus Week)
University Alexander Dupcek, Slovakia (February 2017, January 2016)
Qualifications
Ph.D., University Ss Cyril and Methodius Skopje, Faculty of Economics (2014)
Msc, Marketing, University American College Skopje, Macedonia (2009)
Fellowships
United States State Department Fellowship program for education, innovation and entrepreneurship World Chicago (2019)
Japanese International Cooperation Agency (JICA): Fellowship KAIZEN (2019)
Research interests
Marketing to children
Multigenerational Marketing
Work Experience
Academic
Academic Director of Master and PGE 2, 3 programmes (September 2024 – Present)
Associate Professor, Marketing Academic Area, Rennes School of Business (September 2024 – Present)
Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2020 – 2024)
Programme Manager, MSc in International Communication and Digital Marketing (September 2021 – Present)
Assistant Professor at University of Tourism and Management Skopje (2015-2020)
Part time lecturer at Digital Marketing Academy BRAINSTER (2017-2020)
Professional
Founder and Manager of HONEYBIZ, PR & Marketing Agency (2012-2020)
Consultant for Digital Communication Skills of the Office of the President of North Macedonia, USAID project (2019-2020)
Consultant for Digital Marketing Communication in Politics of Konrad-Adenauer-Stiftung North Macedonia (2020)
Marketing manager of AD Bitolska Mlekara / Diary / BiMilk (2010-2011)
Service
Member of Management Board of Junior Achievement (2018-2020)
Mentor and consultant for digital and innovation start-ups: Seavus Accelerator Program (2019, 2020)
Member of Scientific Advisory Board of CRPM: Center for Research and Policy Making.
Reviewer
Ad hoc Reviewer for Academic Journal: Business: Theory and Practice (Lithuania) (2020)
Ad hoc Reviewer for Academic Journal: International Journal of Management and Economics (Poland) (2020)
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
Meidivia, Raysa Rasheesa; Noveningtyas Annisaa; Naumovska, Ljupka. The Effectiveness of AI in Marketing “Spotify Wrapped”: How it Affects Indonesian Customer’s Engagement. International Journal of Business and Technology Management, [S.l.], v. 5, n. 3, p. 260-269, sept. 2023
L Naumovska, D Jovevski, K Brockova. (2020). Parental Awareness and Attitudes of Digital Media Advertising to Children. International Journal of Applied Research in Management and Economics, 3 (1), pp. 30-38
Naumovska, Lj., Serafimovil, G., and Efremov, Lj. (2019, October). Exposure and use of mobile media devices by children: challenges and implications. UTMS Journal of Economics 10 (1): 125–134.
Naumovska, Lj., Milenkovska, A. (2017, May). Marketing to children– the impact of digital media. International Journal of Academic Research in Business and Social Sciences, vol.7, no. 5, p. 273, DOI: 0.6007/IJARBSS/v7-i5/2930
Naumovska, Lj. (June, 2017). Marketing Communication Strategies for Generation Y – Millennials”, Macrothink Institute, Business Management and Strategy, vol.8, No.1, pp.123. doi:10.5296/bms.v8i1.10260
Naumovska, Lj., Blazeska, D. (2016). (Public Relations based model of IMC. Journal of Economics, vol.7, No.2, pp. 175-186, ISSN: 1857-6982.
Naumovska, L. The impact of influencers marketing on children’s buying behavior. 6th International Conference on the future of social science. Prague, Czech republic, 15-17 September 2023
Naumovska, Ljupka, Purcarea, Irina. Protecting children from digital media overexposure: The Urgency of Governments, Parents and Industry Regulations. 5th International Conference on Modern Approach in Humanities and Social Sciences (ICMHS). Zurich, Switzerland, 8-10 July 2022
Naumovska, Ljupka, Purcarea, Irina. The fall of sexism and the rise of feminism in Advertising: Brands advocating social justice and gender equality. 2nd Global Conference on Women’s studies. Berlin (10 12 June 2021)
Naumovska, Lj., Jovevski, D., and Brockova, K. (2020, May). Social Responsibility & Ethics in Marketing during crisis. Conference proceedings: International Virtual Conference on Management and Economics- IVCME 2020, Lithuania.
Naumovska, Lj., Jovevski, D., and Brockova, K. (2020, February). Parental awareness and attitudes of Digital media advertising to children. Conference proceedings: 7th International Conference on New Ideas in Management, Economics and Accounting. Sapienza University, Italy.
Novkovska, B., Naumovska, Lj. (2018, December). Mind the gap: socio – economic choices of GenZ”, Conference proceedings at International Conference for research in behavioral and social science, Barcelona, Spain.
Naumovska, Lj. (2016). Integrated Marketing Communication Model for Politics”, Political Science Forum Slovakia Vol. 5, No. 1, 2016.
Chapters, Cases, Readings, Supplements Case
Book Edited
Naumovska, L. (Ed). Covid-19 – Reshaping Marketing and Communications. Proud Pen, E-book, ISBN: 978-1-8381524-7-5. DOI: 10.51432/978-1-8381524-7-5
Naumovska, L. (Ed). The Impact of Covid19 on the International Education System. Proud Pen, E-book, ISBN 978-1-8381524-0-6; DOI: 10.51432/978-1-8381524-0-6
Book Chapters
NAUMOVSKA, Ljupka (2021) Strategic perspectives of the digital marketing transformation as an enabler of technological change in organizations during the COVID-19 pandemic.COVID-19 Reshaping marketing communication. Vilnius, Lithuania: Diamond Scientific Publication, 2021.ISBN: 978-1-8381524-7-5
