Integrating Online and Offline Marketing Communications
Digital Marketing Communication
Marketing Communication
Qualifications
Ph.D., University Ss Cyril and Methodius Skopje, Faculty of Economics (2014)
MBA, Marketing, University American College Skopje, Macedonia (2009)
Fellowships
United States State Department Fellowship program for education, innovation and entrepreneurship World Chicago (2019)
Japanese International Cooperation Agency (JICA): Fellowship KAIZEN (2019)
Research interests
Marketing to children
Multigenerational Marketing
Work Experience
Academic
Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2020 – Present)
Programme Manager, MSc in International Communication and Digital Marketing (September 2021 – Present)
Assistant Professor at University of Tourism and Management Skopje (2015-2020)
Part time lecturer at Digital Marketing Academy BRAINSTER (2017-2020)
Professional
Founder and Manager of HONEYBIZ, PR & Marketing Agency (2012-2020)
Consultant for Digital Communication Skills of the Office of the President of North Macedonia, USAID project (2019-2020)
Consultant for Digital Marketing Communication in Politics of Konrad-Adenauer-Stiftung North Macedonia (2020)
Marketing manager of AD Bitolska Mlekara / Diary / BiMilk (2010-2011)
Service
Member of Management Board of Junior Achievement (2018-2020)
Mentor and consultant for digital and innovation start-ups: Seavus Accelerator Program (2019, 2020)
Reviewer
Ad hoc Reviewer for Academic Journal: Business: Theory and Practice (Lithuania) (2020)
Ad hoc Reviewer for Academic Journal: International Journal of Management and Economics (Poland) (2020)
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
Naumovska, Lj., Serafimovil, G., and Efremov, Lj. (2019, October). Exposure and use of mobile media devices by children: challenges and implications. UTMS Journal of Economics 10 (1): 125–134.
Naumovska, Lj., Milenkovska, A. (2017, May). Marketing to children– the impact of digital media. International Journal of Academic Research in Business and Social Sciences, vol.7, no. 5, p. 273, DOI: 0.6007/IJARBSS/v7-i5/2930
Naumovska, Lj. (June, 2017). Marketing Communication Strategies for Generation Y – Millennials”, Macrothink Institute, Business Management and Strategy, vol.8, No.1, pp.123. doi:10.5296/bms.v8i1.10260
Naumovska, Lj., Blazeska, D. (2016). (Public Relations based model of IMC. Journal of Economics, vol.7, No.2, pp. 175-186, ISSN: 1857-6982.
Naumovska, Lj., Jovevski, D., and Brockova, K. (2020, May). Social Responsibility & Ethics in Marketing during crisis. Conference proceedings: International Virtual Conference on Management and Economics- IVCME 2020, Lithuania.
Naumovska, Lj., Jovevski, D., and Brockova, K. (2020, February). Parental awareness and attitudes of Digital media advertising to children. Conference proceedings: 7th International Conference on New Ideas in Management, Economics and Accounting. Sapienza University, Italy.
Novkovska, B., Naumovska, Lj. (2018, December). Mind the gap: socio – economic choices of GenZ”, Conference proceedings at International Conference for research in behavioral and social science, Barcelona, Spain.
Naumovska, Lj. (2016). Integrated Marketing Communication Model for Politics”, Political Science Forum Slovakia Vol. 5, No. 1, 2016.
Chapters, Cases, Readings, Supplements Case
Book Chapters
NAUMOVSKA, Ljupka (2021) Strategic perspectives of the digital marketing transformation as an enabler of technological change in organizations during the COVID-19 pandemic.COVID-19 Reshaping marketing communication. Vilnius, Lithuania: Diamond Scientific Publication, 2021.ISBN: 978-1-8381524-7-5
