Teaching
- Service Marketing
- Strategic Marketing
- Research Methodology
Qualifications
- Doctor of Education, RMIT University, Melbourne, Australia
- Master of Business,Graduate School of Business, RMIT University, Melbourne, Australia
- Bachelor of Business (Marketing), Monash University, Victo
- Ph.D. , 2002
Service
Service to the Profession: Reviewer – Article / Manuscript
- 2015 – European Journal of Marketing
Service to the Institution
- 2010-2011 – College Assignments Member:Research Committee
- 2011-2012 – University Assignments Other Institutional Service Activities:Presentation to Prepas students from Poitiers
Editor: Academic PRJ
- 2014 – Journal of Marketing Communications. Member of the
Editorial Review Board
- 2014 – International Journal of Advertising. Member of Editorial Review Board
Service to the Community Member of a Committee
- 2013 – Board Member BoxHill Institute TAFE
Research Interest
- The effect of verbalised emotions on loyalty in written complaints.
- The effects of service guarantees and recovery type on service evaluations after a service recovery.
- Marketing services – service quality, customer satisfaction and loyalty.
- Digital media and advertising
Work Experience
Academic
- Full Professor, Marketing Pole Area, Rennes School of Business (2000 – Present).
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type
Authors:McColl, R., MacGilchrist, R., Shuddhasattwa, R. Published in:Journal of Retailing and Consumer Services, Volume 53, 101982 Date:2020
Luxury fashion and sustainability: looking good together
Authors:Campos Franco, J., Hussain, D. and McColl, R. Published in:Journal of Business Strategy, https://doi.org/10.1108/JBS-05-2019-0089 Date:2019
Sorry, could you repeat the question? Exploring video-interview recruitment practice in HRM
Authors:McColl, R., Michelotti, M Published in:Human Resource Management Journal, Volume 29, Issue 4, pp. 637-656 Date:2019
Service guarantees as a base for positioning in B2B
Authors:McColl, R., Truong, Y., La Rocca, A. Published in:Industrial Marketing Management, Vol 81, pp. 78-86 Date:2019
How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation.
Authors:McColl, R., Descubes, I., Elahee, M Published in:Journal of Business Strategy, Vol. 38, N°. 6, 2017, pp. 38-46 Date:2017
The Elaboration Likelihood Model: Review, Critique and Research Agenda
Authors:Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Published in:European Journal of Marketing 48 Date:2014
Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach
Authors:Puncheva-Michelotti, Petya, Rod McColl, Andrea Vocino, and Marco Michelotti Published in:Journal of Strategic Marketing Date:2014
The Elaboration Likelihood Model: Review, Critique and Research Agenda
Authors:Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Published in:European Journal of Marketing Date:2014
The effects of Facial Attractiveness and Gender on Customer Evaluations during Web-Video Interface Sales Encounter
Authors:McColl, R. and Y. Truong Published in:Journal of Personal Selling & Sales Management 33. (2013 Date:2013
Intrinsic Motivations, Self-Esteem, and Luxury Good Consumption
Authors:Truong, Yann and Rod McColl Published in:Journal of Retailing and Consumer Services 18 Date:2011
Intrinsic motivations, self-esteem and luxury goods consumption.
Authors:Truong, Yann and Rod McColl Published in:Journal of Retailing and Consumer Services 18 Date:2011
Common mistakes in designing and implementing service guarantees
Authors:McColl, R. & Mattson, J. Published in:Journal of Services Marketing Date:2011
Intrinsic motivations, self-esteem and luxury goods consumption
Authors:Truong, Y. & McColl, R Published in:Journal of Retailing and Consumer Services Date:2011
Lessons in designing and implementing service guarantees
Authors:McColl, R. & Mattsson, J Published in:Journal of Services Marketing Date:2011
Practitioner perceptions of advertising strategies for digital media.
Authors:International Journal of Advertising Published in:Truong, Y., McColl, R., & Kitchen, P Date:2010
Uncovering the relationship between aspirations and luxury brand preference.
Authors:Truong, Y., McColl, R., & Kitchen, P Published in:Journal of Product and Brand Management, 19 Date:2010
New luxury positioning and the emergence of masstige brands
Authors:Truong, Y., McColl, R., & Kitchen, P Published in:Journal of Brand Management Date:2009
Testing US advertising belief and attitude measures in France.
Authors:Truong, Y., McColl, R., & Descubes, I Published in:Journal of Euromarketing Date:2009
The effects of facial attractiveness and gender on customer evaluations during web-video interface sales encounters.
Authors:McColl, R. & Truong, Y Published in:Journal of Personal Selling & Sales Management. Date:2009
Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands
Authors:Truong, Y., Simmons, G., & McColl, R. Published in:Journal of Strategic Marketing Date:2008
Refereed Proceedings Discipline-Based Scholarship
Moving Forward in Customer Experience Memory Research
Authors:McColl, Rod Published in:25th International conference on Recent Advances in Retailing and consumer Services Science, Madeira , Portugal, July 2018 Date:2018
Measuring cannibalization effects during sales promotions
Authors:McColl, Rod , Renaud MacGilchrist, and Shuddha Rafiq Published in:ANZMAC, Melbourne, Australia, December 2017 Date:2017
Service Memory: Understanding its Theoretical Foundations
Authors:McColl, Rod Published in:SARMAC 2015 Victoria BC, Canada June 24-27 Date:2015
The Elaboration Likelihood Model Revisited: A 21st Century Perspective.
Authors:Kitchen, Philip and M Tourky Published in:18th International Conference on Corporate and Marketing Communications (2013) Date:2013
Thanks for the memories. Towards a model of service experience memories
Authors:McColl, Rod and Jan Mattsson Published in:Academy of Marketing Science Date:2013
Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use
Authors:Kitchen, Philip and M Leborgne Published in:18th International Conference on Corporate and Marketing Communications Date:2013
The Elaboration Likelihood Model Revisited: A 21st Century Perspective
Authors:Kitchen, Philip and M Tourky Published in:18th International Conference on Corporate and Marketing Communications Date:2013
Exploring the nexus between corporate patriotic appeal and corporate reputation: A multi-stakeholder analysis.
Authors:Puncheva-Michelotti, Petya, Rod McColl, and Marco Michelotti Published in:17th International Conference on Corporate and Marketing Communication Date:2012
How facial attractiveness impacts web-video experiences
Authors:McColl, Rod and Yann Truong Published in:ANZMAC Australian and New Zealand Marketing Academy, Adelaide, December 3-5 (2012) Date:2012
Assessing the impact of alternative sales promotions on promoted products in the presence of the equivalent non-promoted product: A pilot study
Authors:MacGilchrist, Renaud and Rod McColl Published in:6th Annual Conference of International Days of Statistics and Economics, Pr Date:2012
The role of emotions and time on service experience memories
Authors:McColl, Rod, Jan Mattsson, and Renaud MacGilchrist Published in:19th International Conference on Recent Advances in Retailing and Consumer Services Science Date:2012
Understanding service memories
Authors:McColl, Rod and Jan Mattsson Published in:AMA SERVSIG, International Service Research Conference, Helsinki, June 7-9 (2012) Date:2012
Lessons in designing and implementing service guarantees.
Authors:International Service Research Conference, Helsinki, June 7-9 (2012) • McColl, Rod and Jan Mattsson Published in:International Conference on Recent Advances in Retailing and Consumer Services Science Date:2011
Common mistakes in service guarantees
Authors:McColl, R Published in:18th International Conference on Recent Advances in Retailing and Consumer Services Science Date:2011
Lessons in designing and implementing service guarantees.
Authors:International Conference on Recent Advances in Retailing and Consumer Services Science. Published in:McColl, R. & Mattsson, J Date:2011
Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption.
Authors:Truong, Y. & McColl, R. Published in:Global Marketing Conference Date:2010
The Impact of Facial Appearance During an Online Service Recovery
Authors:McColl, R. Published in:International Conference on Recent Advances in Retailing and Consumer Services Science. Date:2009
New Luxury Brand Positioning
Authors:McColl, R., Truong, Y., & Darricotte, A Published in:Academy of Marketing Conference Date:2008
New Luxury Brand Positioning
Authors:McColl, R., Truong, Y., & Darricotte, A Published in:Academy of Marketing Conference Date:2008
Brand Promotion in the Global Economy is More about Country of Design, than Country of Manufacture.
Authors:McColl, R. & Callaghan, B Published in:International Conference on Corporate and Marketing Communications. Date:2008
Exploring the Dynamics of Customer Satisfaction Drivers.
Authors:McColl, R. & Callaghan, B Published in:SERVSIG International Research Conference Date:2008
Using Service Expectations to Segment Brokerage Clients
Authors:McColl, R., Callaghan, B., & Darricotte, A Published in:15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, July, 14-17 Date:2008
Chapters, Cases, Readings, Supplements Case
'Le VéloSTAR: Improving the World's First Automated Bike Rental System' - Case Study"
Authors:McColl, Rod and Irena Descubes Published in:ECCH. European Case Clearing House Date:2012
Le VéloSTAR: Improving the World's First Automated Bike Rental System - DVD
Authors:McColl, Rod and Irena Descubes Published in:ECCH. European Case Clearing House Date:2012
Le VéloSTAR: Improving the World's First Automated Bike Rental System - Teaching note
Authors:McColl, Rod and Irena Descubes Published in:ECCH. European Case Clearing House Date:2012
Making Bikes Accessible to All?
Authors:McColl, R Published in:Principles of Services Marketing,6th edition. McGraw-Hill. Date:2011
Chapter
Teaching and learning in an environment challenged by cultural diversity
Authors:McColl, R. & Darricotte, A Published in:Enhancing the International Learning Experience. R. Atfield, P. Kemp P. (eds) Oxford Brookes University. Date:2008