Dr MC COLL, Rod

Full Professor

Department : Marketing

Nationalities :

Teaching

  • Service Marketing
  • Strategic Marketing
  • Research Methodology

Qualifications

  • Doctor of Education, RMIT University, Melbourne, Australia
  • Master of Business,Graduate School of Business, RMIT University, Melbourne, Australia
  • Bachelor of Business (Marketing), Monash University, Victo
  • Ph.D. , 2002

Service

Service to the Profession: Reviewer - Article / Manuscript

  • 2015

    European Journal of Marketing

Service to the Institution

  • 2010-2011

    College Assignments Member:Research Committee

  • 2011-2012

    University Assignments Other Institutional Service Activities:Presentation to Prepas students from Poitiers

Editor: Academic PRJ

  • 2014

    Journal of Marketing Communications. Member of the Editorial Review Board

  • 2014

    International Journal of Advertising. Member of Editorial Review Board

Service to the Community Member of a Committee

  • 2013

    Board Member BoxHill Institute TAFE

Research Interest

The effect of verbalized emotions on loyalty in written complaints.

The effects of service guarantees and recovery type on service evaluations after a service recovery.

Marketing services – service quality, customer satisfaction and loyalty.

Digital media and advertising

Work Experience

Academic

  • Full Professor, Marketing Pole Area, Rennes School of Business (2000 – Present).

Intellectual contributions

Refereed Articles Discipline-Based Scholarship

The Elaboration Likelihood Model: Review, Critique and Research Agenda

Authors:Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Published in:European Journal of Marketing 48 Date:2014

Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

Authors:Puncheva-Michelotti, Petya, Rod McColl, Andrea Vocino, and Marco Michelotti Published in:Journal of Strategic Marketing Date:2014

The Elaboration Likelihood Model: Review, Critique and Research Agenda

Authors:Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Published in:European Journal of Marketing Date:2014

The effects of Facial Attractiveness and Gender on Customer Evaluations during Web-Video Interface Sales Encounter

Authors:McColl, R. and Y. Truong Published in:Journal of Personal Selling & Sales Management 33. (2013 Date:2013

Intrinsic Motivations, Self-Esteem, and Luxury Good Consumption

Authors:Truong, Yann and Rod McColl Published in:Journal of Retailing and Consumer Services 18 Date:2011

Intrinsic motivations, self-esteem and luxury goods consumption.

Authors:Truong, Yann and Rod McColl Published in:Journal of Retailing and Consumer Services 18 Date:2011

Common mistakes in designing and implementing service guarantees

Authors:McColl, R. & Mattson, J. Published in:Journal of Services Marketing Date:2011

Intrinsic motivations, self-esteem and luxury goods consumption

Authors:Truong, Y. & McColl, R Published in:Journal of Retailing and Consumer Services Date:2011

Lessons in designing and implementing service guarantees

Authors:McColl, R. & Mattsson, J Published in:Journal of Services Marketing Date:2011

Practitioner perceptions of advertising strategies for digital media.

Authors:International Journal of Advertising Published in:Truong, Y., McColl, R., & Kitchen, P Date:2010

Uncovering the relationship between aspirations and luxury brand preference.

Authors:Truong, Y., McColl, R., & Kitchen, P Published in:Journal of Product and Brand Management, 19 Date:2010

New luxury positioning and the emergence of masstige brands

Authors:Truong, Y., McColl, R., & Kitchen, P Published in:Journal of Brand Management Date:2009

Testing US advertising belief and attitude measures in France.

Authors:Truong, Y., McColl, R., & Descubes, I Published in:Journal of Euromarketing Date:2009

The effects of facial attractiveness and gender on customer evaluations during web-video interface sales encounters.

Authors:McColl, R. & Truong, Y Published in:Journal of Personal Selling & Sales Management. Date:2009

Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands

Authors:Truong, Y., Simmons, G., & McColl, R. Published in:Journal of Strategic Marketing Date:2008

Refereed Proceedings Discipline-Based Scholarship

Service Memory: Understanding its Theoretical Foundations

Authors:McColl, Rod Published in:SARMAC 2015 Victoria BC, Canada June 24-27 Date:2015

The Elaboration Likelihood Model Revisited: A 21st Century Perspective.

Authors:Kitchen, Philip and M Tourky Published in:18th International Conference on Corporate and Marketing Communications (2013) Date:2013

Thanks for the memories. Towards a model of service experience memories

Authors:McColl, Rod and Jan Mattsson Published in:Academy of Marketing Science Date:2013

Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use

Authors:Kitchen, Philip and M Leborgne Published in:18th International Conference on Corporate and Marketing Communications Date:2013

The Elaboration Likelihood Model Revisited: A 21st Century Perspective

Authors:Kitchen, Philip and M Tourky Published in:18th International Conference on Corporate and Marketing Communications Date:2013

Exploring the nexus between corporate patriotic appeal and corporate reputation: A multi-stakeholder analysis.

Authors:Puncheva-Michelotti, Petya, Rod McColl, and Marco Michelotti Published in:17th International Conference on Corporate and Marketing Communication Date:2012

How facial attractiveness impacts web-video experiences

Authors:McColl, Rod and Yann Truong Published in:ANZMAC Australian and New Zealand Marketing Academy, Adelaide, December 3-5 (2012) Date:2012

Assessing the impact of alternative sales promotions on promoted products in the presence of the equivalent non-promoted product: A pilot study

Authors:MacGilchrist, Renaud and Rod McColl Published in:6th Annual Conference of International Days of Statistics and Economics, Pr Date:2012

The role of emotions and time on service experience memories

Authors:McColl, Rod, Jan Mattsson, and Renaud MacGilchrist Published in:19th International Conference on Recent Advances in Retailing and Consumer Services Science Date:2012

Understanding service memories

Authors:McColl, Rod and Jan Mattsson Published in:AMA SERVSIG, International Service Research Conference, Helsinki, June 7-9 (2012) Date:2012

Lessons in designing and implementing service guarantees.

Authors:International Service Research Conference, Helsinki, June 7-9 (2012) • McColl, Rod and Jan Mattsson Published in:International Conference on Recent Advances in Retailing and Consumer Services Science Date:2011

Common mistakes in service guarantees

Authors:McColl, R Published in:18th International Conference on Recent Advances in Retailing and Consumer Services Science Date:2011

Lessons in designing and implementing service guarantees.

Authors:International Conference on Recent Advances in Retailing and Consumer Services Science. Published in:McColl, R. & Mattsson, J Date:2011

Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption.

Authors:Truong, Y. & McColl, R. Published in:Global Marketing Conference Date:2010

The Impact of Facial Appearance During an Online Service Recovery

Authors:McColl, R. Published in:International Conference on Recent Advances in Retailing and Consumer Services Science. Date:2009

New Luxury Brand Positioning

Authors:McColl, R., Truong, Y., & Darricotte, A Published in:Academy of Marketing Conference Date:2008

New Luxury Brand Positioning

Authors:McColl, R., Truong, Y., & Darricotte, A Published in:Academy of Marketing Conference Date:2008

Brand Promotion in the Global Economy is More about Country of Design, than Country of Manufacture.

Authors:McColl, R. & Callaghan, B Published in:International Conference on Corporate and Marketing Communications. Date:2008

Exploring the Dynamics of Customer Satisfaction Drivers.

Authors:McColl, R. & Callaghan, B Published in:SERVSIG International Research Conference Date:2008

Using Service Expectations to Segment Brokerage Clients

Authors:McColl, R., Callaghan, B., & Darricotte, A Published in:15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, July, 14-17 Date:2008

Chapters, Cases, Readings, Supplements Case

'Le VéloSTAR: Improving the World's First Automated Bike Rental System' - Case Study"

Authors:McColl, Rod and Irena Descubes Published in:ECCH. European Case Clearing House Date:2012

Le VéloSTAR: Improving the World's First Automated Bike Rental System - DVD

Authors:McColl, Rod and Irena Descubes Published in:ECCH. European Case Clearing House Date:2012

Le VéloSTAR: Improving the World's First Automated Bike Rental System - Teaching note

Authors:McColl, Rod and Irena Descubes Published in:ECCH. European Case Clearing House Date:2012

Making Bikes Accessible to All?

Authors:McColl, R Published in:Principles of Services Marketing,6th edition. McGraw-Hill. Date:2011

Chapter

Teaching and learning in an environment challenged by cultural diversity

Authors:McColl, R. & Darricotte, A Published in:Enhancing the International Learning Experience. R. Atfield, P. Kemp P. (eds) Oxford Brookes University. Date:2008