Doctor of Education, RMIT University, Melbourne, Australia
Master of Business,Graduate School of Business, RMIT University, Melbourne, Australia
Bachelor of Business (Marketing), Monash University, Victo
Ph.D. , 2002
Service
Service to the Profession: Reviewer – Article / Manuscript
2015 – European Journal of Marketing
Service to the Institution
2010-2011 – College Assignments Member:Research Committee
2011-2012 – University Assignments Other Institutional Service Activities:Presentation to Prepas students from Poitiers
Editor: Academic PRJ
2014 – Journal of Marketing Communications. Member of the
Editorial Review Board
2014 – International Journal of Advertising. Member of Editorial Review Board
Service to the Community Member of a Committee
2013 – Board Member BoxHill Institute TAFE
Research Interest
The effect of verbalised emotions on loyalty in written complaints.
The effects of service guarantees and recovery type on service evaluations after a service recovery.
Marketing services – service quality, customer satisfaction and loyalty.
Digital media and advertising
Work Experience
Academic
Full Professor, Marketing Pole Area, Rennes School of Business (2000 – Present).
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
Michelotti, M., McColl, R., Puncheva,P., Clarke, R., McNamara, T., 2021, The effects of medium and sequence on personality trait assessments in face-to-face and videoconference selection interviews: Implications for HR analytics, Human Resource Management Journal, https://doi.org/10.1111/1748-8583.12425
McColl, R., Mattsson, J. and Charters, K., 2021, Memoryscape: how managers can create lasting customer experiences, Journal of Business Strategy, https://doi.org/10.1108/JBS-02-2021-0031
McColl, R., MacGilchrist, R., Shuddhasattwa, R., 2020, Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type, Journal of Retailing and Consumer Services, Volume 53, 101982
Campos Franco, J., Hussain, D. and McColl, R., 2019, Luxury fashion and sustainability: looking good together, Journal of Business Strategy, https://doi.org/10.1108/JBS-05-2019-0089
McColl, R., Michelotti, M, 2019, Sorry, could you repeat the question? Exploring video-interview recruitment practice in HRM, Human Resource Management Journal, Volume 29, Issue 4, pp. 637-656
McColl, R., Truong, Y., La Rocca, A., 2019, Service guarantees as a base for positioning in B2B, Industrial Marketing Management, Vol 81, pp. 78-86
McColl, R., Descubes, I., Elahee, M, 2017, How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation, Journal of Business Strategy, Vol. 38, N°. 6, 2017, pp. 38-46
Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl, 2014, The Elaboration Likelihood Model: Review, Critique and Research Agenda, European Journal of Marketing 48
Puncheva-Michelotti, Petya, Rod McColl, Andrea Vocino, and Marco, 2014, Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach, Journal of Strategic Marketing
Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl, 2014, The Elaboration Likelihood Model: Review, Critique and Research Agenda, European Journal of Marketing
McColl, R. and Y. Truong, 2013, The effects of Facial Attractiveness and Gender on Customer Evaluations during Web-Video Interface Sales Encounter, Journal of Personal Selling & Sales Management 33.
Truong, Yann and Rod McColl, 2011, Intrinsic Motivations, Self-Esteem, and Luxury Good Consumption, Journal of Retailing and Consumer Services 18
Truong, Yann and Rod McColl, 2011, Intrinsic motivations, self-esteem and luxury goods consumption, Journal of Retailing and Consumer Services 18
McColl, R. & Mattson, J., 2011, Common mistakes in designing and implementing service guarantees, Journal of Services Marketing
Truong, Y. & McColl, R, 2011, Intrinsic motivations, self-esteem and luxury goods consumption, Journal of Retailing and Consumer Services
McColl, R. & Mattsson, J, 2011, Lessons in designing and implementing service guarantees, Journal of Services Marketing
Truong, Y., McColl, R., & Kitchen, P, 2010, Practitioner perceptions of advertising strategies for digital media, International Journal of Advertising
Truong, Y., McColl, R., & Kitchen, P, 2010, Uncovering the relationship between aspirations and luxury brand preference, Journal of Product and Brand Management, 19
Truong, Y., McColl, R., & Kitchen, P, 2009, New luxury positioning and the emergence of masstige brands, Journal of Brand Management
Truong, Y., McColl, R., & Descubes, I, 2009, Testing US advertising belief and attitude measures in France, Journal of Euromarketing
McColl, R. & Truong, Y, 2009, The effects of facial attractiveness and gender on customer evaluations during web-video interface sales encounters, Journal of Personal Selling & Sales Management.
Truong, Y., Simmons, G., & McColl, R., 2008, Status and conspicuousness – Are they related? Strategic marketing implications for luxury brands, Journal of Strategic Marketing
Refereed Proceedings Discipline-Based Scholarship
McColl, Rod, 2018, Moving Forward in Customer Experience Memory Research, 25th International conference on Recent Advances in Retailing and consumer Services Science, Madeira , Portugal, July 2018
McColl, Rod , Renaud MacGilchrist, and Shuddha Rafiq, 2017, Measuring cannibalization effects during sales promotions, ANZMAC, Melbourne, Australia, December 2017
McColl, Rod, 2015, Service Memory: Understanding its Theoretical Foundations, SARMAC2015 Victoria BC, Canada June 24-27
Kitchen, Philip and M Tourky, 2013, The Elaboration Likelihood Model Revisited: A 21st Century Perspective, 18th International Conference on Corporate and Marketing Communications
McColl, Rod and Jan Mattsson, 2013, Thanks for the memories. Towards a model of service experience memories, Academy of Marketing Science
Kitchen, Philip and M Leborgne, 2013, Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use, 18th International Conference on Corporate and Marketing Communications
Kitchen, Philip and M Tourky, 2013, The Elaboration Likelihood Model Revisited: A 21st Century Perspective, 18th International Conference on Corporate and Marketing Communications
Puncheva-Michelotti, Petya, Rod McColl, and Marco Michelotti, 2012, Exploring the nexus between corporate patriotic appeal and corporate reputation: A multi-stakeholder analysis, 17th International Conference on Corporate and Marketing Communication
McColl, Rod and Yann Truong, 2012, How facial attractiveness impacts web-video experiences, ANZMAC Australian and New Zealand Marketing Academy, Adelaide, December 3-5
MacGilchrist, Renaud and Rod McColl, 2012, Assessing the impact of alternative sales promotions on promoted products in the presence of the equivalent non-promoted product: A pilot study, 6th Annual Conference of International Days of Statistics and Economics, Pr
McColl, Rod, Jan Mattsson, and Renaud MacGilchrist, 2012The role of emotions and time on service experience memories, 19th International Conference on Recent Advances in Retailing and Consumer Services Science
McColl, Rod and Jan Mattsson, 2012, Understanding service memories, AMA SERVSIG, International Service Research Conference, Helsinki, June 7-9
McColl, Rod and Jan Mattsson, 2011, Lessons in designing and implementing service guarantees, International Conference on Recent Advances in Retailing and Consumer Services Science
McColl, R, 2011, Common mistakes in service guarantees, 18th International Conference on Recent Advances in Retailing and Consumer Services Science
McColl, R. & Mattsson, J, 2011, Lessons in designing and implementing service guarantees, International Conference on Recent Advances in Retailing and Consumer Services Science.
Truong, Y. & McColl, R., 2010, Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption, Global Marketing Conference
McColl, R., 2009, The Impact of Facial Appearance During an Online Service Recovery, International Conference on Recent Advances in Retailing and Consumer Services Science.
McColl, R., Truong, Y., & Darricotte, A, 2008, New Luxury Brand Positioning, Academy of Marketing Conference
McColl, R., Truong, Y., & Darricotte, A, 2008, New Luxury Brand Positioning, Academy of Marketing Conference
McColl, R. & Callaghan, B, 2008, Brand Promotion in the Global Economy is More about Country of Design, than Country of Manufacture, International Conference on Corporate and Marketing Communications.
McColl, R. & Callaghan, B, 2008, Exploring the Dynamics of Customer Satisfaction Drivers, SERVSIG International Research Conference
McColl, R., Callaghan, B., & Darricotte, A, 2008, Using Service Expectations to Segment Brokerage Clients, 15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, July, 14-17
Chapters, Cases, Readings, Supplements Case
McColl, Rod and Irena Descubes, 2012, ‘Le VéloSTAR: Improving the World’s First Automated Bike Rental System’ – Case Study”, ECCH. European Case Clearing House
McColl, Rod and Irena Descubes, 2012, Le VéloSTAR: Improving the World’s First Automated Bike Rental System – DVD, ECCH. European Case Clearing House
McColl, Rod and Irena Descubes, 2012, Le VéloSTAR: Improving the World’s First Automated Bike Rental System – Teaching note, ECCH. European Case Clearing House
McColl, R, 2011, Making Bikes Accessible to All?, Principles of Services Marketing,6th edition. McGraw-Hill.
Chapter
McColl, R. & Darricotte, A, 2008, Teaching and learning in an environment challenged by cultural diversity, Enhancing the International Learning Experience. R. Atfield, P. Kemp P. (eds) Oxford Brookes University.
