Dr Rachel MUI

Assistant Professor

Department : Strategy and Innovation

Nationalities :

Teaching

  • Entrepreneurial Venture Management
  • Strategic Management
  • Creative Problem Solving

 

Qualifications

  • Phd (Strategy), Oklahoma State University, USA (May 2019)
  • MBA (Entrepreneurship), Oklahoma State University, USA (May 2012)
  • MS (Human Sciences), Oklahoma State University, USA (May 2010)
  • BM (Music Theory & Composition), Oklahoma Baptist University, USA (May 2008)

 

Research interests

  • Behavioral Theory of the Firm, Upper Echelons Theory, Strategies on Firm Innovation and Differentiation,

 

Work Experience

Academic

  • Assistant Professor in Strategy and Innovation, Rennes School of Business (September 2019-present)
  • Associate Director, Student Startup Central Business Incubator, Oklahoma State University (2014-2015)
  • Outreach Program Manager, Riata Center for Entrepreneurship, Oklahoma State University (2012-2015)

 

Service

Service to Profession

  • Reviewer for Academy of Management (AOM); Strategic Management Society (SMS); Southern Management Association (SMA)

 

Intellectual contributions

Refereed proceedings – Discipline-Based Scholarship

  •  Mui, R., Parker, O., & Titus, V (2019). Unwelcome Voices? Female-Led Initiatives, Performance, and the Bias-Mitigating Potential of Novelty. Best paper nomination. Strategic Management Society Special Conference, Las Vegas, Nevada.
  • Parker, O., Gong, K., Mui, R., & Titus, V. (2018). The Role of Quality Sequences in Reputation Formation. Strategic Management Society Annual Meeting, Paris, France.
  • Duke, J., Havakor, T., Mui, R., Parker, O. (2018). Status Centrality and Structural Holes as Drivers of Aspiration Salience. Best paper nomination. Strategic Management Society Annual Meeting, Paris, France.
  • Duke, J., Havakor, T., & Mui, R. (2018). The Role of Network Position and Structure in Determining Attainment Discrepancy Attentiveness. Academy of Management Annual Meeting, Chicago, Illinois.
  • Duke, J., Havakor, T., & Mui, R. (2018). When is it Time to Shift Gears: How Performance Failures, Successes, and Network Structure Influence a Change in Venture Capital Investment Strategies. Babson, Waterford, Ireland.
  • Parker, O., Mui, R., & Semadeni, M. (2017). To Beat ‘Em or Join ‘Em? How Imitation is Shaped by Exploitation and Past Innovativeness. Strategic Management Society Annual Meeting, Houston, Texas.
  • Mui, R., Hill, A., & Aime, F. (2017). Stay the course or adjust the sails? Untangling the effects of CEO hubris and narcissism on failed aspirations and problemistic search. Southern Management Association Annual Meeting, St. Pete’s Beach, Florida.
  • Parker, O., Mui, R., Titus, V. (2017). Does Profitability Matter? How Intermediate Objectives & Strategic Focus Influence Search Behavior. Academy of Management Annual Meeting, Atlanta, Georgia.
  • Parker, O., Mui, R., Bhawe, N., & Semadeni, M. (2017). The Liability of Familiarity: It’s ‘Where From’ not ‘How Much. Academy of Management Annual Meeting, Atlanta, Georgia.
  • Mui, R., Hill, A., & Aime, F. (2017). CEO Narcissism, Search, and Breadth of Strategic Change. Academy of Management Annual Meeting, Atlanta, Georgia.
  • Parker, O. & Mui, R. (2015). Prioritizing Profitability: The Influence of Multiple Aspirations and Firm Strategy on Product Search. Strategic Management Society Annual Meeting, Berlin, Germany.
  • Smith, L. & Mui, R (2015). The Effects of Gender-consistent Behavior on Dimensions of Innovative Behavior. Academy of Management Annual Meeting, Anaheim, California.
  • Parker, O. & Mui, R. (2015). Crossed Signals: How Aspiration-Relative Profits and Quality Influence Exploration. OSU Management Scholars Professional Development Workshop, Tulsa, Oklahoma.
  • Mui, R. & Duke, J. (2015). Food Trucks and Pop-up Stores: Modern Entrepreneurial Risk Perception of Mobile Business Models. United States Association for Small Business & Entrepreneurship (USASBE) Annual Meeting, Tampa, Florida.
  • Parker, O. & Mui, R. (2015). Hollywood Makeover; Conflicting Reputations as Antecedents to Product Novelty. OSU Research Week in Stillwater, Oklahoma.
  • Mui, R. (2015). It’s a (Wo)Man’s World: A Multilevel Approach to Gender-Consistent Influence Tactics and Team Innovative Idea Sponsorship. OSU Research Week, Stillwater, Oklahoma.
  • Mui, R. (2015). Measuring Success in University Incubators: More Than Just the Numbers. Venturewell Annual Meeting, Washington, DC.
  • Duke, J. & Mui, R. (2015). Understanding the Impact of Interdisciplinary Faculty Fellowship Programs in University-wide Entrepreneurial Initiatives. Venturewell Annual Meeting, Washington, DC.
  • Mui, R. (2011). Luxury Branding: Branding Techniques & Measurement of Luxury Among Asian Designers. OSU Research Week, Stillwater, Oklahoma

 

Presentations of Refereed Papers

International

  • Mui, R., Parker, O., & Titus, V (2019). Unwelcome Voices? Female-Led Initiatives, Performance, and the Bias-Mitigating Potential of Novelty. Best paper nomination. Strategic Management Society Special Conference, Las Vegas, Nevada.
  • Parker, O., Gong, K., Mui, R., & Titus, V. (2018). The Role of Quality Sequences in Reputation Formation. Strategic Management Society Annual Meeting, Paris, France.
  • Duke, J., Havakor, T., Mui, R., Parker, O. (2018). Status Centrality and Structural Holes as Drivers of Aspiration Salience. Best paper nomination. Strategic Management Society Annual Meeting, Paris, France.
  • Duke, J., Havakor, T., & Mui, R. (2018). The Role of Network Position and Structure in Determining Attainment Discrepancy Attentiveness. Academy of Management Annual Meeting, Chicago, Illinois.
  • Duke, J., Havakor, T., & Mui, R. (2018). When is it Time to Shift Gears: How Performance Failures, Successes, and Network Structure Influence a Change in Venture Capital Investment Strategies. Babson, Waterford, Ireland.
  • Parker, O., Mui, R., & Semadeni, M. (2017). To Beat ‘Em or Join ‘Em? How Imitation is Shaped by Exploitation and Past Innovativeness. Strategic Management Society Annual Meeting, Houston, Texas.
  • Mui, R., Hill, A., & Aime, F. (2017). Stay the course or adjust the sails? Untangling the effects of CEO hubris and narcissism on failed aspirations and problemistic search. Southern Management Association Annual Meeting, St. Pete’s Beach, Florida.
  • Parker, O., Mui, R., Titus, V. (2017). Does Profitability Matter? How Intermediate Objectives & Strategic Focus Influence Search Behavior. Academy of Management Annual Meeting, Atlanta, Georgia.
  • Parker, O., Mui, R., Bhawe, N., & Semadeni, M. (2017). The Liability of Familiarity: It’s ‘Where From’ not ‘How Much. Academy of Management Annual Meeting, Atlanta, Georgia.
  • Mui, R., Hill, A., & Aime, F. (2017). CEO Narcissism, Search, and Breadth of Strategic Change. Academy of Management Annual Meeting, Atlanta, Georgia.
  • Parker, O. & Mui, R. (2015). Prioritizing Profitability: The Influence of Multiple Aspirations and Firm Strategy on Product Search. Strategic Management Society Annual Meeting, Berlin, Germany.
  • Smith, L. & Mui, R (2015). The Effects of Gender-consistent Behavior on Dimensions of Innovative Behavior. Academy of Management Annual Meeting, Anaheim, California.
  • Parker, O. & Mui, R. (2015). Crossed Signals: How Aspiration-Relative Profits and Quality Influence Exploration. OSU Management Scholars Professional Development Workshop, Tulsa, Oklahoma.
  • Mui, R. & Duke, J. (2015). Food Trucks and Pop-up Stores: Modern Entrepreneurial Risk Perception of Mobile Business Models. United States Association for Small Business & Entrepreneurship (USASBE) Annual Meeting, Tampa, Florida.
  • Parker, O. & Mui, R. (2015). Hollywood Makeover; Conflicting Reputations as Antecedents to Product Novelty. OSU Research Week in Stillwater, Oklahoma.
  • Mui, R. (2015). It’s a (Wo)Man’s World: A Multilevel Approach to Gender-Consistent Influence Tactics and Team Innovative Idea Sponsorship. OSU Research Week, Stillwater, Oklahoma.
  • Mui, R. (2015). Measuring Success in University Incubators: More Than Just the Numbers. Venturewell Annual Meeting, Washington, DC.
  • Duke, J. & Mui, R. (2015). Understanding the Impact of Interdisciplinary Faculty Fellowship Programs in University-wide Entrepreneurial Initiatives. Venturewell Annual Meeting, Washington, DC.
  • Mui, R. (2011). Luxury Branding: Branding Techniques & Measurement of Luxury Among Asian Designers. OSU Research Week, Stillwater, Oklahoma.