Dr RAHMAN Mahabubur

Assistant Professor

Department : Marketing

Nationalities :

Teaching

Teaching interests

  • Strategic Marketing
  • Global Marketing Strategy
  • Marketing Research
  • Strategic Brand Management

Qualifications

Doctor of Philosophy in Marketing, Smurfit Graduate Business School, and University College Dublin, Republic of Ireland

Master of Science in Market Research and Analysis, Umea School of Business, Umea University, Sweden

Masters of Bank Management, Bangladesh Institute of Bank Management, Bangladesh

Bachelor of Social Science, University of Dhaka, Bangladesh

Doctor of Philosophy in Marketing, Smurfit Graduate Business School, and University College Dublin, Republic of Ireland

Master of Science in Market Research and Analysis, Umea School of Business, Umea University, Sweden

Masters of Bank Management, Bangladesh Institute of Bank Management, Bangladesh

Bachelor of Social Science, University of Dhaka, Bangladesh

 

Honours/Awards  

Cunningham PhD Scholarship, University College Dublin, Ireland

Rotary International Scholarship for excellent Academic record, Umea, Sweden, 2007

Research Interest

Marketing in the context of Mergers and Acquisitions

Marketing Strategy in Emerging Markets

Strategic Brand Management

Work Experience

Academic

  • Assistant Professor, Marketing Academic Area, Rennes School of Business (August 2015 – Present)
  • UCD School of Business at University College Dublin, (September 2012 – Present)
  • Courses Taught: Global Marketing Strategy (Postgraduate, CEMS Masters in International Management, Ranked 5th globally by Financial Times, 2014); Global Marketing Management (Undergraduate; Marketing Management (Undergraduate)
  • RMIT International University (Offshore campus of RMIT, Australia), Vietnam, (June 2011 – August 2012)

Courses Taught

  • Marketing for Managers (MBA); Marketing Research (Undergraduate); Principles of Marketing (Undergraduate)

  • 2014

    Visiting Faculty Positions: ICN Business School, France, March

  • 2012

    National Institute of Business Management, Sri Lanka, September 1 to October 1, 2012

    Course taught: Global Marketing Management

Intellectual contributions

Refereed Articles Discipline-Based Scholarship

Value Creation and Appropriation following M&A: A Data Envelopment Analysis

Authors:Rahman, Mahabubur, Mary Lambkin, and Dildar Hussain Published in:Journal of Business Research Date:2016

Creating or Destroying Value through Mergers and Acquisitions: A Marketing Perspective

Authors:Rahman, M., Lambkin, M. Published in:Industrial Marketing Management, ABS ranking 3*, April 2015 Date:2015

Differentiated brand experience in brand parity through branded branding strategy

Authors:Rahman, M Published in:Journal of Strategic Marketing Date:2014

Refereed Proceedings Discipline-Based Scholarship

CORPORATE SOCIAL RESPONSIBILITY (CSR) AND MARKETING PERFORMANCE: ROLE OF COMMITMENT TO THE CUSTOMER RELATIONSHIP

Authors:Rahman, Mahabubur, María Ángeles Rodríguez-Serrano, and Mary Lambkin Published in:Academy of Marketing Science Date:2016

Measuring marketing efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) approach

Authors:Rahman, Mahabubur and Mary Lambkin Published in:Academy of Marketing Science Date:2015

Do Mergers and acquisitions lead to brand portfolio Re-engineering?

Authors:Rahman, Mahabubur and Mary Lambkin Published in:British Academy of Management (BAM) Conference Date:2014

Re-engineering brand portfolio following mergers and acquisitions (M&A): A conceptual framework

Authors:Rahman, M., Lambkin, M Published in:Academy of Marketing Science (AMS), Indianapolis, USA, 2014 Date:2014

Do Mergers and acquisitions lead to brand portfolio Re-engineering?

Authors:Rahman, M., Lambkin, M Published in:British Academy of Management (BAM), Belfast, United Kingdom, 2014 Date:2014

A Marketing model for investigation of post-merger performance

Authors:Rahman, M., Lambkin, M Published in:Irish Academy of Management (IAM), Waterford, Ireland, 2013 Date:2013

Horizontal Mergers and Acquisitions: how winners and losers differ: A Marketing perspective

Authors:Rahman, M., Lambkin, M. Published in:Euromed Academy of Business Date:2013