Doctor of Philosophy in Marketing, Smurfit Graduate Business School, University College Dublin, Republic of Ireland,
Master of Science in Marketing, Umea School of Business, Umea University, Sweden,
Masters of Bank Management, Bangladesh Institute of Bank Management, Bangladesh
Bachelor of Social Science, University of Dhaka, Bangladesh
Honours/Awards
Journal of Advertising Research, Best paper award, 2017
Donald Shawver Branding Strategy and Research Best Paper Award, Marketing Management Association Conference, Chicago, USA 2020
Research Interests
Marketing strategy and firm performance
Efficiency and productivity in the context of Marketing
Branding strategy and company performance
Marketing in the context of Mergers & Acquisitions
Work Experience
Academic
Associate Professor, Marketing Academic Area, Rennes School of Business (September 2019 – Present)
Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2015 – August 2019)
University College Dublin, Part-time Instructor, University College Dublin, Ireland, (September 2012 – May 2015)
RMIT International University, Lecturer, (Offshore campus of RMIT, Australia), Vietnam, (June 2011 – August 2012)
Intellectual contributions
Refereed Articles – Discipline-Based Scholarship
Rahman, M., Rodríguez-Serrano, M.A., Hughes, M. (2020) Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions. British Journal of Management, https://doi.org/10.1111/1467-8551.12432
Rahman, M. (2020) Dynamic Marketing Productivity and Firm intangible value: Insights from Airlines Industry, Journal of Marketing Theory and Practice, (In-press)
Rahman, M., Lambkin, M. and Shams, R. (2020) Cross-border mergers and acquisitions: impact on marketing capability and firm performance, Journal of General Management, (In-press)
Rahman, M., Aziz, S., Hughes, M. (2020) The product-market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter. Business Strategy and the Environment 2020; 1–18. DOI: 10.1002/bse.2484
Rahman, M., Serrano, M. R., and Lambkin, M. (2020) Advertising efficiency and profitability: Evidence from the pharmaceutical industry, Industrial Marketing Management, In-press
Rahman, M., Rodríguez-Serrano, M.A., Lambkin, M. 2019. Brand equity and firm performance: the complementary role of corporate social responsibility, Journal of Brand management, Volume 26, Issue 6, November 2019, pp. 691-704
Rahman, M., Serrano, M. R., and Lambkin, M. (2018) Brand management efficiency and firm value: An integrated resource-based view and signalling theory perspective, Industrial Marketing Management, 72, 112-126
Rahman, M., Serrano, M. R., and Lambkin, M. (2017) Corporate Social Responsibility And Marketing Performance: The Moderating Role of Advertising Intensity, Journal of Advertising Research, 57 (4) (JAR-2017 best paper winner)
Rahman, M., Lambkin, M., Hussain, D. (2016) Value creation and appropriation following M&A: A data envelopment analysis, Journal of Business Research, 69 (12)
Rahman, M., Lambkin, M. (2015) Creating or Destroying Value through Mergers and Acquisitions: A Marketing Perspective, Industrial Marketing Management, Vol 46
Rahman, M. (2014) Differentiated brand experience in brand parity through branded branding strategy, Journal of Strategic Marketing, Vol. 22, Issue 7
RAHMAN, Mahabubur and M. Ángeles Rodríguez-Serrano. Advertising as a source of competitive advantage for industrial firms: An empirical investigation. In: Marketing Management Association, Chicago, United States of America, March 2019
Rahman, M., Serrano, M. R. (2018) Does brand value affect firm value? A panel data analysis. Marketing Management Association (MMA), Chicago, USA
Rahman, M., (2018), Do Emerging Market Firms Benefit from Acquisitions? A Marketing Perspective, 4th Academy of Business and Emerging Markets conference, Manila, Philippines
Rahman, M. and Lambkin, (2017) M. Cross-border M&A: Implications for marketing capability. Academy of Marketing Science (AMS), San Diego, California, USA
Rahman, M. (2017) Redeployment of brand assets following M&A by emerging market firms. The 10th annual Euromed academy of business (EMAB) conference, Rome, Italy
Rahman, M., Serrano, M. R., Lambkin, M. (2016) Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship Academy of Marketing Science (AMS), Florida, USA
Rahman, M., Lambkin, M. (2015) Measuring marketing efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) approach, Academy of Marketing Science (AMS), Denver, Colorado, USA
Rahman, M., Lambkin, M. (2014) Re-engineering brand portfolio following mergers and acquisitions (M&A): A conceptual framework, Academy of Marketing Science (AMS), Indianapolis, USA, 2014
Rahman, M., Lambkin, M. (2014) Do Mergers and acquisitions lead to brand portfolio Re-engineering? British Academy of Management (BAM), Belfast, United Kingdom, 2014
Rahman, M., Lambkin, M. (2013) A Marketing model for investigation of post-merger performance, Irish Academy of Management (IAM), Waterford, Ireland, 2013
Rahman, M., Lambkin, M. (2013) Horizontal Mergers and Acquisitions: how winners and losers differ: A Marketing perspective, Euromed Academy of Business, Estoril, Portugal, 2013
