Doctor of Philosophy in Marketing, Smurfit Graduate Business School, University College Dublin, Republic of Ireland,
Master of Science in Marketing, Umea School of Business, Umea University, Sweden,
Masters of Bank Management, Bangladesh Institute of Bank Management, Bangladesh
Bachelor of Social Science, University of Dhaka, Bangladesh
Honours/Awards
Journal of Advertising Research best paper award, 2017
Cunningham PhD Scholarship, University College Dublin, Ireland
Rotary International Scholarship for excellent Academic record, Umea, Sweden, 2007
Research Interests
Marketing strategy and firm performance
Measurement of marketing performance
Branding strategy and company performance
Marketing in the context of Mergers & Acquisitions
Work Experience
Academic
Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2015 – Present)
University College Dublin, Part-time Instructor, University College Dublin, Ireland, (September 2012 – May 2015) – Courses Taught: Global Marketing Strategy (Postgraduate, CEMS Masters in International Management, Ranked 5th globally by Financial Times, 2014); Global Marketing Management (Undergraduate; Marketing Management (Undergraduate)
RMIT International University, Lecturer, (Offshore campus of RMIT, Australia), Vietnam, (June 2011 – August 2012)
Intellectual contributions
Refereed Articles – Discipline-Based Scholarship
Rahman, M., Serrano, M. R., and Lambkin, M. (2018) Brand management efficiency and firm value: An integrated resource-based view and signalling theory perspective, Industrial Marketing Management (Forthcoming)
Rahman, M., Serrano, M. R., and Lambkin, M. (2017) Corporate Social Responsibility And Marketing Performance: The Moderating Role of Advertising Intensity, Journal of Advertising Research, 57 (4) (JAR-2017 best paper winner)
Rahman, M., Lambkin, M., Hussain, D. (2016) Value creation and appropriation following M&A: A data envelopment analysis, Journal of Business Research, 69 (12)
Rahman, M., Lambkin, M. (2015) Creating or Destroying Value through Mergers and Acquisitions: A Marketing Perspective, Industrial Marketing Management, Vol 46
Rahman, M. (2014) Differentiated brand experience in brand parity through branded branding strategy, Journal of Strategic Marketing, Vol. 22, Issue 7
Rahman, M. and Lambkin, (2017) M. Cross-border M&A: Implications for marketing capability. Academy of Marketing Science (AMS), San Diego, California, USA
Rahman, M. (2017) Redeployment of brand assets following M&A by emerging market firms. The 10th annual Euromed academy of business (EMAB) conference, Rome, Italy
Rahman, M., Serrano, M. R., Lambkin, M. (2016) Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship Academy of Marketing Science (AMS), Florida, USA
Rahman, M., Lambkin, M. (2015) Measuring marketing efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) approach, Academy of Marketing Science (AMS), Denver, Colorado, USA
Rahman, M., Lambkin, M. (2014) Re-engineering brand portfolio following mergers and acquisitions (M&A): A conceptual framework, Academy of Marketing Science (AMS), Indianapolis, USA, 2014
Rahman, M., Lambkin, M. (2014) Do Mergers and acquisitions lead to brand portfolio Re-engineering? British Academy of Management (BAM), Belfast, United Kingdom, 2014
Rahman, M., Lambkin, M. (2013) A Marketing model for investigation of post-merger performance, Irish Academy of Management (IAM), Waterford, Ireland, 2013
Rahman, M., Lambkin, M. (2013) Horizontal Mergers and Acquisitions: how winners and losers differ: A Marketing perspective, Euromed Academy of Business, Estoril, Portugal, 2013
