Dr FORT-RIOCHE Laurence

Directrice

Department : Marketing

Nationalities :

Teaching

Courses Taught

  • Analyses Marketing, Université Internationale de Rabat, IBPM Programme.
  • Marketing research, University of New York in Prague, the Czech Republic.

Teaching Activities

  • Course – Creation/Delivery: Conventional
  • Fondamentaux du Marketing : teaching and coordination
  • Marketing fundamentals – Teaching sessions relating to new product and innovation, perspectives in marketing.
  • Corporate Design – The objective of the course is to provide students with the necessary skills, knowledge and tools to efficiently manage corporate identity and the marketing mix of products and services including all the aspects relating to design issues (visual identity, packaging, product design, architectural design, etc.).
  • Marketing and selling high tech products and services – The objective of the course is to provide the students with the necessary skills, knowledge and tools to be able to manage the development and launching of high tech products and services
  • Professional training for Gedimat employees. Module in Marketing fundamentals

Qualifications

PhD, the Open University UK, ESC Rennes School of Business, France.
Master in Business Administration, the Open University, UK.
Master in International Business, Université de Haute Bretagne Rennes 2, France .

Service

Service to the Profession

  • 2013

    21st International Colloquium in Relationship Marketing, Rennes, France.

  • 2012

    Corporate Marketing Communication conference (CMC).

  • 2012

    Administrative Science Association of Canada. Review of case study .

Invited Lecture

  • 2012

    La Cantine Numérique Rennaise, Rennes, France. Laurence Fort-Rioche & Yann Truong Presentation to practionners: “Innover par le design” (design management, product design, design and innovation, key-figures, presentation of the results of a research project relating to design and innovativeness)

  • 2011

    Club des Créateurs et Repreneurs d’Entreprises d’Ille et Vilaine, Rennes, France. In collaboration with Euro-RSCG 360°, invited speaker on “How to implement efficient market research?”

Reviewer : Conference Paper

  • 2013

    21st International Colloquium in Relationship Marketing.

  • 2012

    International Conference on Corporate and Marketing Communications. Reviewing of 4 articles

Service to the Community

  • 2012 - 2013

    Atelier de la Performance ESC Rennes

  • 2003

    M4 Innovation Network Meeting, Brunel University UK, Invited speaker : “Design management as an integrating function in high-tech companies”

Researh interest

Design

Innovation and New Product Development

Multidisciplinary Teams

Time-to-market

Marketing of High Tech Products and Services

Work Experience

Academic

  • Associate Dean for Faculty (November, 2014 – Present)
  • Marketing Academic Area Coordinator, Rennes School of Business (September, 2013 – Present).
  • Associate Professor, Rennes School of Business (2003 – Present)
  • Programme Manager, ESC Rennes School of Business (September, 2003 – November, 2007)
  • Manager of the specialisation programme in High Tech management and marketing, ESC Rennes School of Business (September, 1997 – September, 2003).

Consulting Experience

  • 1999

    Groupe SICO, Ecole d’Eté des Jeunes Créateurs d’Entreprises en Informatique et Nouvelles Technologies / Summer School for young business managers in Computing and New Technologies, One week seminar to accompany young managers in the development and writting up of their business plan. The consulting work included conferences and workshops relating to marketing and commercial issues for high tech products and services

  • 1998

    Wavetek Wandel and Goltermann, Analysis and recommendations concerning the development of a market-oriented vision guided by the marketing department. • 1996: HBC Design, Market research on packagings, One month market research mission to collect and analyse information about packagings and visual identity for different categories of consumer goods

  • 1996

    HBC Design, Market research on packagings, One month market research mission to collect and analyse information about packagings and visual identity for different categories of consumer goods

  • 1994

    JB Martin, Consulting mission in New-York and Boston, Consulting mission to determine whether there was a potential of implementation/development on the US Eastern Coast for 3 ranges of products

Intellectual contributions

Refereed Articles - Discipline-Based Scholarship

Consumer Response to Product Form in Technologically-Based Industries: The Role of Consumer Innovativeness and Design Acumen

Authors:Truong, Yann, Richard K. Klink, Laurence Fort-Rioche, and Gerard A. Athaide Published in:Journal of Product Innovation Management Date:2014

Consumer innovativeness, perceived innovation and attitude towards neo-retro product design

Authors:Fort-Rioche, Laurence and Claire-Lise Ackermann Published in:European Journal of Innovation Management 16. Date:2013

Refereed Proceedings - Discipline-Based Scholarship

Are consumers of neo-retro products driven by nostalgia proneness or by a quest for newness?

Authors:Fort-Rioche, Laurence and Claire-Lise Ackermann Published in:12th Annual International Conference on Marketing Date:30 June & 1-3 July 2014

Towards an Evolution of Luxury Consumer Behaviour Integrating Social and Responsible Motivations

Authors:Puncheva, Pety and Laurence Fort-Rioche Published in:12th Annual International Conference on Marketing Date:30 June & 1-3 July 2014

Community-based brand equity and its relationship with market performance: a new product perspectve

Authors:Kumar Ponnamma Divakaran, Pradeep and Laurence Fort-Rioche Published in:International Days of Statistics and Economics at VŠE Date:2012

L'impact de l'expérience antérieure sur l'attitude implicite à l'égard d'un nouveau design produit: le cas du rétro-marketing automobile.

Authors:Ackermann, Claire-Lise, Jean-Pierre Mathieu, and Laurence Fort-Rioche Published in:28th congrès de l'Association Française du Marketing Date:2012

Presentations of Refereed Papers - International

L'impact de l'expérience antérieure sur l'attitude implicite à l'égard d'un nouveau design produit: le cas du rétro-marketing automobile

Authors:Ackermann, C., Mathieu, J. & Fort-Rioche, L. Published in:28th congrès de l'Association Française du Marketing Date:2012

Community-based brand equity and its relationship with market performance: a new product perspective

Authors:Kumar Ponnamma Divakaran, P. & Fort-Rioche, L. Published in:International Days of Statistics and Economics at VŠE Date:2012

Design as a way to improve information management in the French high tech companies

Authors:Fort-Rioche, L. Published in:KORMS/INFORMS Date:2000

Presentations of Non-Refereed Papers - International

On the agenda: design management to increase cross-functional integration in high tech companies

Authors:Fort-Rioche, L. Published in:11th international forum on Design Management Research and Education / Design Management Institute Date:2002

Reducing the development phase of durable goods: a study of the methods implemented in the high tech companies located in France

Authors:Fort-Rioche, L. Published in:High Technology Small Firms Conference Date:1998

Regional

Innover par le design

Authors:Truong, Y. & Fort-Rioche, L. Published in:Atferwork de la Recherche - La Cantine Numérique Rennaise Date:2012