The Master in Digital Marketing Management (part-time)* is a work-study programme that is officially recognised by the French government and certified RNCP level 7. The course is designed for students who are continuing their studies after a Bachelor's degree and wish to become an expert in the fast-growing area of digital and marketing while gaining specialised knowledge and skills, enabling them to develop a career that is cutting-edge, international-in-scope and highly-cross sectorial.
Employing case studies, projects and strategic problems initiated by companies and learners, this programme offers high-level training for students wishing to deepen their knowledge and skills and redirect their careers towards digital marketing professions. You will be able to define and implement an efficient marketing strategy within your future organisation in order to advance in a globalised and hyper-connected world.
Number of students – Academic year 2021-2022: 165 students
Graduation rate: 97% success rate
By joining the Master in Digital Marketing Management (part-time), you will have the opportunity to study subjects such as:
Find the detailed programme and all the modules of our part-time Master in Digital Marketing Management in the brochure.
The pedagogy used in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, facilitating quality interactions between peers and with professionals and professors.
The programme is assessed by dual methods of evaluation:
Continuous assessment: assessments carried out throughout the course in the form of individual or group files to be handed in, the professional dissertation: submission of a written document and oral defence before a jury composed of academic and company tutors.
If certain modules have not been validated and therefore the credits have not been obtained, the student can take an exam to catch up on these modules during the periods provided for this purpose.
*Documents valid for the September 2022 intake
Rennes SB provides constant support to students as they develop their professional projects.
Thus, throughout their programme, Rennes SB students benefit from:
Brand Manager, Trade Marketer, International Sales Developer, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager
Download the brochure to find out about the jobs and companies of graduates from this part-time Master.
Recommendation: for international students, it is strongly recommended that applicants have a good level of French (B2 minimum) or have a written promise of employment from a company before applying to the programme.
If the student has not signed a contract with the company before the start of the programme, he/she will be responsible for paying the fees for the year.
The admission process takes place entirely online and includes a review of academic records and a remote interview in English. Application to be submitted on this page using the “Apply” button.
A final admission decision will be sent within 3 weeks after the application is submitted.
During a work-study programme, the tuition fees are paid by the company.
If the student joins the course with a “stage alterné” status, they are responsible for the payment of their own tuition fees and will complete their internship during the second semester.
Tuition fees* :
*subject to modification
The Rennes School of Business community is centered around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility and Freedom!
Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.