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Master in Digital Marketing Management (part-time)

Master (part-time) - RNCP: 36678
Next Intake : September 2023
Entry requirements: Bachelor or equivalent
Duration : 12 or 24 months
Languages : English
Alternance : possible
Campus : Paris

The Master in Digital Marketing Management (part-time)* is a work-study programme that is officially recognised by the French government and certified RNCP level 7. The course is designed for students who are continuing their studies after a Bachelor's degree and wish to become an expert in the fast-growing area of digital and marketing while gaining specialised knowledge and skills, enabling them to develop a career that is cutting-edge, international-in-scope and highly-cross sectorial.

Mission

Employing case studies, projects and strategic problems initiated by companies and learners, this programme offers high-level training for students wishing to deepen their knowledge and skills and redirect their careers towards digital marketing professions. You will be able to define and implement an efficient marketing strategy within your future organisation in order to advance in a globalised and hyper-connected world.

5 programme strengths:

  • A curriculum that considers current corporate needs and incorporates key innovations and trends in digital marketing,
  • Tackles how to maximise innovation through differentiated marketing,
  • Students acquire 360° marketing vision and learn how to implement successful and sustainable strategies,
  • Learn to manage large-scale, omnichannel projects,
  • The programme can be 100% financed by the company, confers the grade of ‘Master’ and is certified RNCP level 7.

Programme

Chiffres clés Rennes SBKey figures:

Number of students – Academic year 2021-2022: 165 students
Graduation rate: 97% success rate

By joining the Master in Digital Marketing Management (part-time), you will have the opportunity to study subjects such as:

  • Integrating Online and Offline Marketing Communications
  • Marketing Research,
  • Database for Direct Marketing and E-CRM,
  • Marketing of Innovation,
  • Digital Project Management,

Find the detailed programme and all the modules of our part-time Master in Digital Marketing Management in the brochure.

Methods used and evaluation methods

The pedagogy used in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, facilitating quality interactions between peers and with professionals and professors.

The programme is assessed by dual methods of evaluation:

Continuous assessment: assessments carried out throughout the course in the form of individual or group files to be handed in, the professional dissertation: submission of a written document and oral defence before a jury composed of academic and company tutors.

If certain modules have not been validated and therefore the credits have not been obtained, the student can take an exam to catch up on these modules during the periods provided for this purpose.


Technical file

This section is for the attention of the company hiring a work-study student (documents in French)*:

*Documents valid for the September 2022 intake

Calendar

Work-study rhythm:

  • 1st year: 2 weeks in the company/1 week at the school (per month)
  • 2nd year: 3 weeks in the company/1 week at the school (per month)

Duration:

  • 12 or 24 months

Next intake:

  • September 2023

 

Career

Personal and professional support

Rennes SB provides constant support to students as they develop their professional projects.

Thus, throughout their programme, Rennes SB students benefit from:

  • Privileged interlocutors,
  • Career workshops,
  • Events allowing regular meetings with managers and HR representatives from partner organisations,
  • “My Career Platform” listing advice, internship and employment offers.

Careers typically targeted after the course

Brand Manager, Trade Marketer, International Sales Developer, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager

Download the brochure to find out about the jobs and companies of graduates from this part-time Master.

 

Admission

Admission requirements:

International students are able to apply for the programme according to the following conditions:

  • to join in the 1st year:  applicants must have a previous degree worth at least 180 ECTS;
  • to join in the 2nd year: applicants must have a previous degree worth at least 240 ECTS (or equivalent).

Recommendation: for international students, it is strongly recommended that applicants have a good level of French (B2 minimum) or have a written promise of employment from a company before applying to the programme.

If the student has not signed a contract with the company before the start of the programme, he/she will be responsible for paying the fees for the year.

You must have a sufficient level of English for admission:

  • TOEFL > 80
  • TOEIC > 785
  • IELTS > 6.0
  • Previous studies taught in English (minimum 2 years)
  • Native Language: English

Admissions procedure:

The admission process takes place entirely online and includes a review of academic records and a remote interview in English. Application to be submitted on this page using the “Apply” button.

A final admission decision will be sent within 3 weeks after the application is submitted.

 

Financing

During a work-study programme, the tuition fees are paid by the company.
If the student joins the course with a “stage alterné” status, they are responsible for the payment of their own tuition fees and will complete their internship during the second semester.

Tuition fees* :

  • 24-month format: €25,000 (1st year: €8,5000 / 2nd year: €16,500)
  • 12-month format: €16,500

*subject to modification 

Student life

The Rennes School of Business community is centered around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

““So, are you convinced?””
Any questions about your eligibility? Contact your admissions advisor
Mikael Le Roux