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MSc in Strategic and Digital Marketing (part-time)

Master of Science (part-time)
Next Intake : Septembre 2022
Bachelor or equivalent
Duration : 18 months
Languages : English
Alternance : possible
Campus : Paris

The MSc in Strategic and Digital Marketing (part-time)* is a work-study programme that is designed for students who are pursuing their studies at the Bac +3 or Bac +4 level. During this course, you will become an expert in digital strategy and marketing and acquire specialised knowledge and skills which are directly applicable in an international business environment.


Thanks to the use of case studies, projects and strategic problems arising from real-life situations, this programme offers high-level training for professionals wishing to deepen their knowledge and skills or redirect their careers towards digital marketing professions, all of which is taught 100% in English.

By the end of the programme, you will be able to define and implement an efficient marketing strategy within your company and be capable of advancing any organisation in a globalised and hyper-connected world.

* In partnership with and delivered by the ICD association, Certification “Customer Relationship and Marketing Manager, level 7 NSF code 310, registered with the RNCP under number 31991, by an order of 17 December 2018 in the Official Journal of 21 December 2018.

5 programme strengths:

  • A curriculum that is updated in line with innovations and trends in digital marketing,
  • Innovation through differentiated marketing,
  • Students acquire 360° strategic knowledge and learn how to implement a successful and sustainable marketing and digital strategy,
  • Learn to manage large-scale, omnichannel projects,
  • The programme can be 100% financed by the company.


Chiffres clés Rennes SBKey figures:

Number of students – Academic year 2021-2022: 165 students
Graduation rate: 97% success rate

By joining the MSc in Strategic and Digital Marketing (part-time), you will have the opportunity to study subjects such as:

  • Integrating Online and Offline Marketing Communications
  • Marketing Research,
  • Database for Direct Marketing and E-CRM,
  • Marketing of Innovation,
  • Digital Project Management,

Find the detailed programme and all the modules of this part-time Master of Science in the brochure.

Methods used and evaluation methods

The pedagogy used in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, facilitating quality interactions between peers and with professionals and professors.

The programme is assessed by dual methods of evaluation:

Continuous assessment: assessments carried out throughout the course in the form of individual or group files to be handed in, the professional dissertation: submission of a written document and oral defence before a jury composed of the academic and company tutors.

If certain modules have not been validated and therefore the credits not obtained, the student can take an exam to catch up on these modules during the periods provided for this purpose.


Personal and professional support

Rennes SB provides constant support to students as they develop their professional project.

Thus, throughout their programme, Rennes SB students benefit from:

  • Privileged interlocutors,
  • Career workshops,
  • Events allowing regular meetings with managers and HR representatives from partner organisations,
  • “My Career Platform” listing advice, internship and employment offers.

Careers typically targeted after the course

Brand Manager, Trade Marketer, International Sales Developer, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager,.. Download our brochure to find out about the jobs and companies of graduates from this Master of Science (part-time).


Work-study balance:

4 to 5 days of training at the school per month

Duration: 18 months

Start date: September 2022


Admission requirements

Bachelor or equivalent (Diploma)

You must have a sufficient level of English for admission:

  • TOEFL > 80
  • TOEIC > 750
  • IELTS > 6.0
  • Previous studies taught in English (minimum 2 years)
  • Native Language: English

Admission procedure

The admission process takes place entirely online and includes a review of academic records and a remote interview in English. Application to be submitted on this page using the “Apply” button.

A final admission decision will be sent within 3 weeks after the application is submitted.


During a work-study programme, the tuition fees are paid by the company.

Tuition fees : 16 200 €