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School -Rennes School of Business appoints Adilson Borges as Director General and Dean

Rennes School of Business appoints Adilson Borges as Director General and Dean

On the recommandation of the Executive Board and after consultation with the Supervisory Board, Chairman François Châtel has appointed Mr. Adilson Borges as General Director and Dean of Rennes School of Business from 2 January 2024. He will take over from Jean Audouard, who will continue in his role until that date, when he will work alongside Adilson Borges until mid-February to ensure a smooth and efficient handover.

Adilson Borges holds a Ph.D. in Management Sciences and a Habilitation à Diriger des Recherches (a high-level French autorisation and accreditation to supervise research), and is currently Director of Learning and Development at Carrefour and Professor of Marketing at Neoma Business School. His research focuses on the application of behavioral sciences to marketing and innovation. His work has been published in various academic and professional journals, including the Journal of Marketing and the Harvard Business Review France.
With over 25 years of international experience, from Brazil to France, via the United States, acquired at the confluence of the corporate and academic worlds, Adilson Borges has also chaired the Academy of Marketing Science. He was Deputy Managing Director of Faculty and Research at Neoma Business School, before joining the Carrefour Group.

A future General Director in line with the School’s values

Adilson Borges’ vision of the transformation of the world of education and of the School’s development, his experience, leadership and recognised managerial qualities will contribute fully to implementing the strategic orientations decided by the Board of Governors.
François Châtel, President of Rennes School of Business: 
On behalf of the Management Board, the Supervisory Board chaired by Jean-Philippe Crocq, President of the Ille-et-Vilaine CCI, and the School’s staff, I would like to welcome Adilson Borges and wish him every success in his new role. His personal and professional qualities will be essential assets in implementing the new strategic plan. I would also like to extend my warmest thanks to Jean Audouard, who has been in charge of the School since May, and who has agreed to remain with us to ensure the transition.”