Rennes School of Business, partner of Yumens
Rennes School of Business is a partner of Yumens, a business-centric digital strategy consulting agency, specialising in acquisition and conversion and the sponsor of the MSc in Strategic & Digital Marketing.
Rennes School of Business is an official partner of Yumens, a leading business-centric digital strategy consulting agency, specialising in acquisition and conversion, since 2017.
Sponsor of the MSc in Strategic & Digital Marketing
Yumens has a particular connection with the MSc in Strategic & Digital Marketing, a specialised master’s programme during which students choose between a focus on digital or strategic marketing, all while obtaining a strong base in the main functions of modern marketing in an ever-changing and evolving industry.
This partnership, therefore, provides mutual benefits for both the students and the company: students benefit from first-hand interactions, expertise and events with industry professionals, and Yumens has an opportunity to recruit high-potential interns and graduates, participate in pedagogical activities, and benefit from the School’s research centres.
In the framework of the partnership, in March 2022, the current cohort of students from the programme was able to participate in a visit to the Yumens company premises for a presentation on marketing strategy.
For Ljupka Naumovkska, Programme Director of the MSc in Strategic & Digital Marketing:
“The partnership between Rennes School of Business and Yumens underlines the “Unframed Thinking” mindset of our school and levels up our pedagogical methodology, empowering our students to better their skills, increase proximity to the market and become innovative, creative and responsible leaders for the global job market.
The collaboration between Rennes SB and Yumens has multiple benefits for both parties and enables our students to connect the content learnt in the classroom with the practical cases and insides provided by Yumens, one of the biggest marketing companies in France.
During the company visit, more than 120 students from the MSc in Strategic & Digital Marketing visited the agencies departments, the team, the full process from briefing design and launching the campaigns, including the monitoring and measurements. They also had an opportunity to learn from real-life case studies from the agency and exchanged opinions during the discussion. I hereby, want to express my gratitude once again to the Yumens team, Valerie, Doris and everybody involved for their dedication to our student’s progress, and certainty for their openness to future collaboration.
Centred around student progress and inclusive and practical learning, our school’s mission continues to be applied in the most sustained manner, so that our student’s success will continue to be the proof of our work and dedication.”
Ljukpa gives the top 5 reasons why you should study the MSc in Strategic & Digital Marketing: