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Faculty & Research
When Push Comes to Shove – market entry strategy and its impact on performance

Trust in the strength of your own resources or follow your feelings about the state of the market? In either case, what will be the subsequent chances of high performance and long-term survival? Such is the strategic dilemma faced by all firms trying to find the right time to commercialise their products or services...

Faculty & Research
Where and How to Sell? – The Smartphone App Ad Challenge

In 2012 the number of smartphone users exceeded 1 billion for the first time. This staggering figure should have advertisers licking their commercial lips at the prospect of being able to reach so large a pool of potential customers by advertising on the various applications used on mobile telephones worldwide...

Faculty & Research
Why Play Safe if You Can Take a Risk and Manage it?

It is close to impossible for any firm to reduce risk to zero, so knowing how and why to manage it in advance is crucial. The factors which determine why firms invest valuable time and money in enterprise risk management, be they ailing structures in need of a boost or flourishing firms wishing to plan ahead for the challenges that growth presents? Any firm embarking on the process of implementing enterprise risk management (or "ERM") practices is faced with a choice - the cost of such a procedure may not be welcomed by all but, on the other hand, integrating an internal control framework may reap considerable benefits in the long run...

Faculty & Research
You Gotta Have Faith – the impact of trust on multi-unit franchises

Franchises are, by definition, more complex to govern than individual businesses but the advantages often outweigh this potential downside...