By the very nature of the products they manufacture and market, companies in high tech-industries such as IT and telecommunications are under constant pressure to innovate...
By the very nature of the products they manufacture and market, companies in high tech-industries such as IT and telecommunications are under constant pressure to innovate...
The holy grail of marketing is to establish what consumers want and then respond to that need. Sounds simple enough, doesn't it? However, many consumers declare certain intentions in terms of the product they wish to buy or the kind of service they want to use but then do not follow through and translate their intention into action...
Les entreprises utilisent de plus en plus les forums en ligne pour prendre le pouls du marché ou tester de nouvelles idées...
Des concurrents qui unissent leurs forces pour échanger des idées et créer de la valeur sur le marché : une stratégie vouée au désastre ? Pas forcément, comme on le constate avec l’exemple du secteur des télécommunications...