The Master in Digital Marketing Management provides future managers with the specialised knowledge, analytical, technical and managerial skills needed to thrive in global digital marketing and communications fields. Students are prepared to develop and implement innovative, responsible marketing strategies, harnessing digital technologies to maximise the customer experience and improve the effectiveness and efficiency of marketing programmes, in online and traditional companies of all types, making a positive societal impact.
Highlights of the programme:
In addition to the M2 in Digital Marketing, the programme offers an option to complete an M2 in Immersive Design (work-study format in Paris), jointly delivered by Rennes SB and the prestigious École de Condé design school in Paris. Students from business and design backgrounds will combine their skills in business and design technologies to work on hands-on immersive design projects.
Rennes School of Business is committed to fostering a non-discriminatory admission policy and actively promotes diversity of profiles.
The Rennes School of Business community is centred around its 5,500 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility and Freedom!
Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.
Under a work-study contract, the tuition fees are paid by the company.
It is possible to join this course in “work-study format”, with the student paying the tuition fees and doing a placement in the second semester.
*subject to change
Fee structure and funding:
How can I finance my master’s programme?