Master in Digital Marketing Management

The Master in Digital Marketing Management provides future managers with the specialised knowledge, analytical, technical and managerial skills needed to thrive in global digital marketing and communications fields. Students are prepared to develop and implement innovative, responsible marketing strategies, harnessing digital technologies to maximise the customer experience and improve the effectiveness and efficiency of marketing programmes, in online and traditional companies of all types, making a positive societal impact.

“Dive into the world of marketing with the Master in Digital Marketing Management at Rennes School of Business! ”

Mission

Highlights of the programme:

A programme in tune with the latest innovations and trends in digital marketing: students are prepared for the jobs of the future, in both digital and physical marketing.
Innovate through differentiated marketing.
Gain 360° strategic knowledge and implement a high-per formance, sustainable marketing and digital management strategy.
Manage large-scale omnichannel projects.
Use of case studies, in-course projects and the study of strategic and management issues arising from real-life situations, to define and implement an efficient marketing strategy to drive any organisation forward in a globalised, hyper-connected world.

Programme

Programme certification

Master in Digital Marketing Management, Diplôme Supérieur en Management du Marketing Digital, RNCP36678 Level 7, certified by Rennes School of Business Group and the French Ministry of Higher Education and Research, expiry date 31/08/2025.

Format & Campus

M1: Full time in Rennes /
Work-study in Rennes or Paris
M2: Full time in Rennes /
Work study in Rennes or Paris, depending on specialisation

Duration

2-year (M1+M2) or 1-year (M2)

Double Degree with: MSc in Digital Marketing Management
or Specialisation in Immersive Design

AI & Marketing
Social Media Advertising-Practical Workshop/Seminar
Advanced Digital PR and Corporate Communications
Applied Marketing Research
Leadership & Collaborative Intelligence Seminar
XR Module
Game Design
Digital Marketing & Branding
Technical & Creative Modules

Methods used and evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through two main methods of validation:

Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
The Graduating Project: submission of a dissertation written under the supervision of an academic tutor.

At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Graduation rate: diploma/specialisations

MSc in Digital Marketing Management: 90% ; Graduation interruption rate: 0%

Specialisations

In addition to the M2 in Digital Marketing, the programme offers an option to complete an M2 in Immersive Design (work-study format in Paris). Students from business and design backgrounds will combine their skills in business and design technologies to work on hands-on immersive design projects.

Career opportunities

Brand Manager
Trade Marketer
International Sales Developer
Operational Marketing Manager
International Digital Project Manager
Marketing & Communication Manager
XR Project Manager
Digital transformation project manager
Gamified internal solutions project
coordinator

Professional integration according to targeted profession

Product Manager; Project Manager; Communication/Marketing Manager; Sales Manager; Product Manager; Consultant; Digital Project Manager; Account Executive; Sales Analyst; Marketing Assistant.

Admission

Next intake

September 2024

Entry requirements

Master 1: 3-year Bachelor’s Degree
Master 2: 4-year Bachelor’s Degree or 3-year Bachelor’s degree with a minimum of 1 year professional experience.

English proficiency

TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.

Rennes School of Business is committed to fostering a non-discriminatory admission policy and actively promotes diversity of profiles.

Student life

The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility, Commitment, and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Fees and scholarships

Under a work-study contract, the tuition fees are paid by the company.
It is possible to join this course in “work-study format”, with the student paying the tuition fees and doing a placement in the second semester.

Fees*:

24-month format: €25,000 (1st year: €10,000 / 2nd year: €15,000)
12-month format: €15,000

*subject to change

Fee structure and funding:
How can I finance my master’s programme?

“So, are you convinced?”

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