Master in Management of Cultural, Creative and Luxury Industries

Double degree(s) and specialisation(s) :

MSc in Luxury Marketing & Brand Management

Languages : English
Campus : Rennes

The mission of the Master in Management of Cultural, Creative and Luxury Industries is to provide students with a comprehensive education that enables them to become proficient managers in these specific sectors. The programme aims to develop their understanding of the unique nature of cultural, creative and luxury industries, and equip them with the necessary skills to succeed in leadership roles. Overall, its mission is to empower students with the knowledge, skills and ethical mindset required to excel as managers in these dynamic and evolving sectors.

“Dive into the world of luxury with the Master in Management of Cultural, Creative, and Luxury Industries at Rennes School of Business!”


Highlights of the programme:

  • A focus on sustainable design
  • Taught by a high-level Faculty, made up of academics and industry experts from top luxury brands
  • The transversal nature of the programme equips students diverse luxury sectors
  • The programme has applied for the grade of Master and should be certified RNCP level 7*

*Decision in Spring 2024


Programme certification

  • Master in Management of Cultural, Creative and Luxury Industries ; Diplôme Supérieur en management des industries culturelles, créatives et du luxe, application for accreditation in progress

Format & Campus

  • M1 : full-time in Rennes or Paris
  • M2 : full-time in Rennes


  • 2-year (M1+M2) or 1-year (M2)

Double degree with MSc in Luxury Marketing and Brand Management

By joining this Master’s programme, you will study subjects such as :

  • Digital & Influencer Marketing in the Luxury Industry
  • Social Media and Influencer Marketing in the Luxury Industry
  • Contemporary Trends in the Luxury Industry
  • Leadership & Collaborative Intelligence
  • Luxury Marketing Strategy
  • Advanced Brand Management
  • Sustainable Design & Brand identity in the luxury industry


Methods used and evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.
The programme is assessed through two main methods of validation:
Continuous assessment: assessments are carried out throughout the course in the form of individual or group projects to be handed in;
The professional dissertation: submission of a written document and oral defence of the dissertation before a jury composed of the academic tutor and the company tutor.
At the end of the course and after validation of the continuous assessment and the professional dissertation, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student can take a specialised test to catch up on these credits during the periods provided for this purpose.

Graduation rate: diploma/specialisations

  • MSc in Luxury Marketing & Brand Management: Graduation rate: 95% ; Graduation interruption rate: 0%


  • The M2 in Luxury & Brand Management gives students specific skills to understand the unique nature of the luxury sector and its target customers. Students will learn to develop and implement effective strategies and introduce innovative products and services in different luxury sectors.

Career opportunities

  • Events Project Manager
  • Product Planning Director
  • Client Operation Manager
  • Customer Community Consultant
  • Hotel Manager
  • Brand Manager,
  • Trade Marketing Executive
  • E-retail Manager


Next intake

  • September 2024

Entry requirements

  • Master 1: 3-year Bachelor’s Degree
  • Master 2: 4-year Bachelor’s Degree or 3-year Bachelor’s degree with a minimum of 1 year professional experience.

English proficiency

  • TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.

Rennes School of Business is committed to fostering a non-discriminatory admission policy and actively promotes diversity of profiles.

Student life

The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility, Commitment and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Fees and scholarships


  • 24-month format: €25,000 (1st year: €10,000 / 2nd year: €15,000)
  • 12-month format: €15,000

*subject to change

Fee structure and funding:
How can I finance my master’s programme?

“So, are you convinced?”
Any questions about your eligibility? Contact your admissions advisor