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Master in Culture, Creative and Luxury Industries

Languages : English
Campus : Paris or Rennes

The mission of the Master Management of Cultural, Creative and Luxury Industries is to provide students with a comprehensive education that enables them to become proficient managers in these specific sectors. The programme aims to develop their understanding of the unique nature of cultural, creative and luxury industries, and equip them with the necessary skills to succeed in leadership roles. Overall, its mission is to empower students with the knowledge, skills and ethical mindset required to excel as managers in these dynamic and evolving sectors.

“Discover this dynamic teaser of Rennes School of Business which gives you a good overview of our campuses (Paris and Rennes) and our ambition. Our triple-accredited school is located in an ideal setting for a fulfilling student life.”


Highlights of the programme:

  • Benefit from challenging, hands-on teaching methods based on practical cases, design-thinking techniques and interactive simulations.
  • Learn sector-specific management skills that evolve with the industry.
  • Unlock your career opportunities in three key areas of management driven by culture, luxury marketing and sports management.
  • Prepare for a successful, international career by studying in a campus with a unique blend of internationalisation and innovation.
  • The programme has applied for the grade of Master and should be certified RNCP level 7*.
    *Decision in Spring 2024


Format & Campus

  • Full time: Paris (only M1/M2) & Rennes


  • 2-year (M1+M2) or 1 year (M2)

Double degree with: MSc in Creative Project Management, Culture and Design
or MSc in Luxury Marketing and Brand Management
or MSc in Sports & Tourism Management

Creative Project Track:

  • Managing the Visual Arts and Multimedia Sectors (cinema, editing)
  • User Experience Management
  • Financing Cultural Activities

Luxury Marketing Track:

  • Leadership & Collaborative Intelligence
  • Social Media and Influencer Marketing in the Luxury Industry
  • Contemporary Trends in the Luxury Industry

Sports & Tourism Track:

  • Media Studies & PR for Sports & Tourism
  • Hospitality & Facility Management
  • Geopolitics of Sport: Soft Power and Influence


  • The M2 in Luxury & Brand Management gives students specific skills to understand the unique nature of the luxury sector and its target customers. Students will learn to develop and implement effective strategies and introduce innovative products and services in different luxury sectors.
  • The M2 in Creative Project Management, Culture & Design will allow participants to apply their theoretical knowledge to real projects in collaboration with partner organisations, institutions and associations from the arts, events and design sectors, or with the creative industries.
  • The M2 in Sports & Tourism Management prepares students to face the future and become efficient managers in changing businesses environments.

Career opportunities

  • Client Operation Manager
  • Events Project Manager
  • Assistant Artistic Director
  • Product Planning Director
  • Events Director
  • Customer Community Consultant
  • Hotel Manager
  • Brand Manager,
  • Trade Marketing Executive
  • Product Manager


Next intake

  • September 2024

Entry requirements

  • Master 1: 3-year Bachelor’s Degree
  • Master 2: 4-year Bachelor’s Degree or 3-year Bachelor’s degree with a minimum of 1 year professional experience.

English proficiency

  • TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.

Rennes School of Business is committed to fostering a non-discriminatory admission policy and actively promotes diversity of profiles.

Student life

The Rennes School of Business community is centred around its 5,500 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Fees and scholarships


  • 24-month format: €25,000 (1st year: €10,000 / 2nd year: €15,000)
  • 12-month format: €15,000

*subject to change

Fee structure and funding:
How can I finance my master’s programme?

“So, are you convinced?”
Any questions about your eligibility? Contact your admissions advisor
Portrait Hugo HEME