MSc in International Luxury and Brand Management

Presentation

Programme Mission

This programme aims to prepare students for effective luxury and brand management via an understanding of the international luxury market, its current and future trends. Students will be able to develop and implement effective strategies, introduce innovative products and services in different luxury segments. They will be able to efficiently achieve their business objective in a responsible way in a global environment.

 

Editorial

The managers need specific skills to understand the uniqueness of this sector and its target customers.
Dr HUSSAIN Dildar

"The luxury business is significantly different from other business sectors. The managers need specific skills to understand the uniqueness of this sector and its target customers. This programme enables students to acquire necessary knowledge and competencies for pursuing successful career in luxury and brand management. The modules in this programme have been chosen very carefully and are taught by a mix of highly qualified academicians and experienced industry experts. Students from all over the world having diverse educational and cultural backgrounds are one of the main strengths of this programme."

Admission procedure

Admission Requirements:

  • First degree (Bachelors) in any discipline or equivalent*
  • English proficiency : TOEFL > 80 (ITB) or TOEIC >750 or IELTS > 6,5 or equivalent
  • Application form
  • Interview (possible by phone)

(*) Other cases will be considered individually

Calendar:

September intake

Modules: September 2017 to May 2018
Internship: May 2018 to November 2018
Graduating project: up to December 2018

 

Teaching Language:

English

Application fees:

2017/2018 : Application fees : 90 €

Progamme

Compulsory modules

International Consumer Behaviour
Teaching hours: 27 | ECTS: 6
Brand Management
Teaching hours: 27 | ECTS: 6
Marketing of New Products
Teaching hours: 27 | ECTS: 6
Luxury Marketing Strategy
Teaching hours: 27 | ECTS: 6
Preparation for Graduating Project
Teaching hours: 27 | ECTS: 6
Dynamics of Luxury Industry & Business Models
Teaching hours: 27 | ECTS: 6
Career Coaching 1
Teaching hours: 3
International Strategic Management ‘‘Winter Session’’ abroad or course at Rennes School of Business
Teaching hours: 27 | ECTS: 6
Corporate Social Responsibility
Teaching hours: 27 | ECTS: 6
Luxury Retail and E-commerce
Teaching hours: 27 | ECTS: 6
Advanced Brand Management
Teaching hours: 27 | ECTS: 6
Corporate Design in the Luxury Industry
Teaching hours: 27 | ECTS: 6
Marketing Communication in the Luxury Industry
Teaching hours: 27 | ECTS: 6
Career Coaching 2
Teaching hours: 3
Marketing Research
Teaching hours: 27 | ECTS: 6

Semester 1 + Semester 2: ECTS 72 credits
Winter session (1 module): ECTS 6 credits
Language courses
French for international students and Foreign language for French students
Teaching hours: 30 | ECTS: 2
Performance during internship
ECTS: 10
Graduating project
ECTS: 30
TOTAL = 120 ECTS

General Information

Admission procedure

Candidates have to fill in the application form which is available on e-mail request to internationaladmissions@rennes-sb.com. The complete student’s file must be submitted to the admissions office.

Interview

Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.

Scolarships

Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.

Accomodation

Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A new residence campus for international students is now available on the campus.

FAQ

The basics ; Before my arrival ; First week : Miscellaneous ; …

Contact

internationaladmissions@rennes-sb.com +33 (0)2 99 33 48 40

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