MSc in International Luxury and Brand Management


Programme Mission

This programme aims to prepare students for effective luxury and brand management getting thorough understanding of the international luxury market its current and future trends. Students will be able to develop and implement effective strategies, introduce innovative products and services in different luxury segments. They will be able to efficiently achieve their business objective in a responsible way in a global environment.


The managers need specific skills to understand the uniqueness of this sector and its target customers.

"The luxury business is significantly different from other business sectors. The managers need specific skills to understand the uniqueness of this sector and its target customers. This programme enables students to acquire necessary knowledge and competencies for pursuing successful career in luxury and brand management. The modules in this programme have been chosen very carefully and are taught by a mix of highly qualified academicians and experienced industry experts. Students from all over the world having diverse educational and cultural backgrounds are one of the main strengths of this programme."

Admission procedure

Admission Requirements:

  • First degree (Bachelors) in any discipline or equivalent*
  • English proficiency : TOEFL > 80 (ITB) or TOEIC >750 or IELTS > 6,5 or equivalent, or native language: English
  • Application form
  • Interview (possible by phone)

(*) Other cases will be considered individually

Fees structure and funding:

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Modules: September 2019 to May 2020
Double degree Master in Management/MSc: at least 4 months mandatory internship between May & December 2020
MSc only: at least 4 months mandatory internship between May 2020 & February 2021
Graduating project: up to December 2020

Teaching Language:


Application fees:

2019/2020 : Application fees : 90 €


Welcome guide Download the pdf


The course has a pronounced international focus and is taught in English
Wenting Han, Chinese, student

The course has a pronounced international focus and is taught in English, which is a major selling point for students and makes for an exciting learning experience. The School also boasts a highly professional faculty and environment in which to study.

Progamme structure

Compulsory modules

  • Brand Management
  • Marketing of New Products
  • Luxury Marketing Strategy
  • Dynamics of Luxury Industry & Business Models
  • International Strategic Management ‘‘Winter session’’ abroad or course at Rennes School of Business
  • Corporate Social Responsibility
  • Luxury Retail and E-commerce
  • Advanced Brand Management
  • Corporate Design in the Luxury Industry
  • Marketing Research
  • Marketing Communication in the Luxury Industry
  • International Consumer Behaviour
    TOTAL = 120 ECTS

General Information

Admission procedure

Candidates have to fill in the application form. The complete student’s file must be submitted to the admissions office.


Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.


Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.


Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A new residence campus for international students is now available on the campus.


The basics ; Before my arrival ; First week : Miscellaneous ; …

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