This programme prepares participants to gain specialised knowledge and skills in Strategic and Digital marketing to be applied in a global business environment.
Build your brand, Market your future!
The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organisation. Pioneer students will learn and develop the skills required to take any organisation further in a responsible world.
- A strong academic background
- Bachelor or equivalent
English proficiency (one of the following):
- TOEFL > 80
- IELTS > 6.0 (4 skills)
- Cambridge Proficiency Exam > B2
- Pearson Test > 63 (minimum 59 in each section)
- Native Language
- Previous studies taught in English (minimum 2 years)
Fees structure and funding:
Modules: September 2020 to April 2021
Internship: May 2021 to December 2021
Graduating project: up to October 2021
I am so grateful for this extraordinary experience, which proved to be the best year of my life!”
When I first heard about Rennes School of business, I didn’t even know where it was on the map. My school in Mexico (ITESM) gave me the opportunity to take a Master’s in different business schools and after a considerable research I finally chose Rennes School of Business because of the MSc in Digital Marketing & Communication. The atmosphere, the teachers, the students, the city, the associations, the events, my friends, everything turned out even better than I had expected.
THESIS / LANGUAGE COURSES / INTERNSHIP
• Omni-Channel Consumer Behaviour
• Marketing of Innovation
• Integrating Online and Offline Marketing Communications
• Marketing research
• Customer Experience Management
• International Strategy
“Winter Session” abroad or in Rennes
• Corporate Social Responsibility
“Winter Session” abroad or in Rennes
DIGITAL MARKETING AND COMMUNICATION
• Digital Marketing and Branding
• Database for Direct Marketing and E-CRM
• Digital Advertising
• Web Based Project Management
• Designing User Experience & Webanalytics
• Contemporary Brand Management
• B2B Marketing
• International Marketing Management
• Marketing Intelligence and Pricing Strategy
• Omni Channel Distribution and Retail Management
TOTAL = 120 ECTS
Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager…
Candidates have to fill in the application form. The complete student’s file must be submitted to the admissions office.
Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).
Visa for non-European students
Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.
The international office of Rennes School of Business helps students to obtain a resident permit.
The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.
Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A residence campus for international students is available on the campus.