MSc in Strategic and Digital Marketing

Presentation

Programme Mission

This programme prepares participants to gain specialised knowledge and skills in Strategic and Digital marketing to be applied in a global business environment.

Editorial

Build your brand, Market your future!
Dr Clara KOETZ

The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organisation. Pioneer students will learn and develop the skills required to take any organisation further in a responsible world.

Admission procedure

Admission Requirements:

  • A strong academic background
  • Bachelor or equivalent

English proficiency (one of the following):

  • TOEFL > 80
  • IELTS > 6.0 (4 skills)
  • Cambridge Proficiency Exam > B2
  • Pearson Test > 63 (minimum 59 in each section)
  • Native Language
  • Previous studies taught in English (minimum 2 years)

Fees structure and funding:

Calendar:

Modules: September 2020 to April 2021
Internship: May 2021 to December 2021
Graduating project: up to October 2021

Way up! Languages courses
Way up Languages

Tuition fees:

€18,200

Teaching Language:

English

Application fees:

€90

Downloads:

Welcome guide Download the pdf

Testimony

I am so grateful for this extraordinary experience, which proved to be the best year of my life!”
Daniela Anguiano Keller, Mexican, student

When I first heard about Rennes School of business, I didn’t even know where it was on the map. My school in Mexico (ITESM) gave me the opportunity to take a Master’s in different business schools and after a considerable research I finally chose Rennes School of Business because of the MSc in Digital Marketing & Communication. The atmosphere, the teachers, the students, the city, the associations, the events, my friends, everything turned out even better than I had expected.

Programme structure

THESIS / LANGUAGE COURSES / INTERNSHIP

Semester 1
COMPULSORY MODULES
• Omni-Channel Consumer Behaviour
• Marketing of Innovation
• Integrating Online and Offline Marketing Communications

Semester 2
COMPULSORY MODULES
• Marketing research
• Customer Experience Management
• International Strategy
“Winter Session” abroad or in Rennes
• Corporate Social Responsibility
“Winter Session” abroad or in Rennes

Specialisation Tracks

DIGITAL MARKETING AND COMMUNICATION
• Digital Marketing and Branding
• Database for Direct Marketing and E-CRM
• Digital Advertising
• Web Based Project Management
• Designing User Experience & Webanalytics

STRATEGIC MARKETING
• Contemporary Brand Management
• B2B Marketing
• International Marketing Management
• Marketing Intelligence and Pricing Strategy
• Omni Channel Distribution and Retail Management

TOTAL = 120 ECTS

Career opportunities

Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager…

General Information

Admission procedure

Candidates have to fill in the application form. The complete student’s file must be submitted to the admissions office.

Interview

Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.

Scholarships

Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.

Accommodation

Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A residence campus for international students is available on the campus.

FAQ

The basics ; Before my arrival ; First week : Miscellaneous ; …

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