MSc in Digital Marketing and Communication

Presentation

Programme Mission

This programme aims to provide marketing graduates or professionals with specialized knowledge and skills which are required for the application of digital marketing tools and techniques, in order to improve the effectiveness and efficiency of digital marketing and communication programmes, implement and manage social media effectively, and prepare students for top-level and new marketing positions such as social media manager, online brand or marketing manager.

 

Editorial

A tailor-made programme to meet the new industry requirements
Dr KOETZ Clara

"The increasing growth of new digital media such as social networks, blogs, mobile platforms, etc., has created new opportunities for companies in terms of marketing and communicating their products to a larger audience more effectively at a reduced cost and time. In order to meet these new challenges and to exploit these new opportunities, industries require graduates who have specialized training in digital marketing and communication tools, and thus our MSc program is tailor-made to meet these new industry requirements as well the provide our students with sufficient theoretical knowledge in marketing and communication."

Admission procedure

Admission Requirements:

  • First degree (Bachelors) in any discipline or equivalent*
  • English proficiency : TOEFL > 80 (ITB) or TOEIC >750 or IELTS > 6,5 or equivalent
  • Application form
  • Interview (possible by phone)

(*) Other cases will be considered individually

 

Calendar:

Modules: September 2017 to May 2018
Internship: May 2018 to November 2018
Graduating project: up to December 2018

Teaching Language:

English

Application fees:

2017/2018 : Application fees : 90 €

Programme

Compulsory modules

Principles of E-Commerce
Teaching hours: 27 | ECTS: 6
Database for Direct Marketing & E-CRM
Teaching hours: 27 | ECTS: 6
Digital Law & Governance
Teaching hours: 27 | ECTS: 6
Omni-Channel Consumer Behaviour
Teaching hours: 27 | ECTS: 6
Digital Marketing & Branding
Teaching hours: 27 | ECTS: 6
Preparation for Graduating Project
Teaching hours: 27 | ECTS: 6
Career Coaching 1
Teaching hours: 3
International Strategic Management ‘‘Winter Session’’ abroad or course at Rennes School of Business
Teaching hours: 27 | ECTS: 6
Corporate Social Responsibility
Teaching hours: 27 | ECTS: 6
Designing user Experience and Webanalytics
Teaching hours: 27 | ECTS: 6
Integrating Online and Offline Marketing Communications
Teaching hours: 27 | ECTS: 6
Digital Advertising Strategy
Teaching hours: 27 | ECTS: 6
Web-based Project Management
Teaching hours: 27 | ECTS: 6
Marketing Analytics
Teaching hours: 27 | ECTS: 6
Career Coaching 2
Teaching hours: 3

Semester 1 + Semester 2: ECTS 72 credits
Winter session (1 module): ECTS 6 credits
Language courses
French for international students and Foreign language for French students
Teaching hours: 30 | ECTS: 2
Performance during internship
ECTS: 10
Graduating project
ECTS: 30
TOTAL = 120 ECTS

General Information

Admission procedure

Candidates have to fill in the application form which is available on e-mail request to internationaladmissions@rennes-sb.com. The complete student’s file must be submitted to the admissions office.

Interview

Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.

Scolarships

Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.

Accomodation

Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A new residence campus for international students is now available on the campus.

FAQ

The basics ; Before my arrival ; First week : Miscellaneous ; …

Contact

internationaladmissions@rennes-sb.com +33 (0)2 99 33 48 40

Are you interested in another programme?