MSc in Digital Marketing and Communication


Programme Mission

This programme aims to provide marketing graduates or professionals with specialized knowledge and skills which are required for the application of digital marketing tools and techniques, in order to improve the effectiveness and efficiency of digital marketing and communication programmes, implement and manage social media effectively, and prepare students for top-level and new marketing positions such as social media manager, online brand or marketing manager.


A tailor-made programme to meet the new industry requirements
Dr Clara KOETZ

"The increasing growth of new digital media such as social networks, blogs, mobile platforms, etc., has created new opportunities for companies in terms of marketing and communicating their products to a larger audience more effectively at a reduced cost and time. In order to meet these new challenges and to exploit these new opportunities, industries require graduates who have specialized training in digital marketing and communication tools, and thus our MSc program is tailor-made to meet these new industry requirements as well the provide our students with sufficient theoretical knowledge in marketing and communication."

Admission procedure

Admission Requirements:

  • First degree (Bachelors) in any discipline or equivalent*
  • English proficiency : TOEFL > 80 (ITB) or TOEIC >750 or IELTS > 6,5 or equivalent, or native language: English
  • Application form
  • Interview (possible by phone)

(*) Other cases will be considered individually

Fees structure and funding:


Modules: September 2018 to May 2019
Double degree Master in Management/MSc: at least 4 months mandatory internship between May & December 2019
MSc only: at least 4 months mandatory internship between May 2019 & February 2020
Graduating project: up to October 2019

Teaching Language:


Application fees:

2018/2019 : Application fees : 90 €


Flyer MSc in Digital Marketing and Communication Download the pdf
Welcome guide Download the pdf


I am so grateful for this extraordinary experience, which proved to be the best year of my life!”
Daniela Anguiano Keller, Mexican, student

When I first heard about Rennes School of business, I didn’t even know where it was on the map. My school in Mexico (ITESM) gave me the opportunity to take a Master’s in different business schools and after a considerable research I finally chose Rennes School of Business because of the MSc in Digital Marketing & Communication. The atmosphere, the teachers, the students, the city, the associations, the events, my friends, everything turned out even better than I had expected.

Programme structure

Compulsory modules

  • Principles of E-Commerce
  • Database for Direct Marketing & E-CRM
  • Digital Law & Governance
  • Omni-Channel Consumer Behaviour
  • Digital Marketing & Branding
  • International Strategic Management ‘‘Winter Session’’ abroad or course at Rennes School of Business
  • Corporate Social Responsibility
  • Designing User Experience and Webanalytics
  • Integrating On-line and Off-line Marketing Communications
  • Digital Advertising Strategy
  • Web-based Project Management
  • Marketing Analytics
    TOTAL = 120 ECTS

General Information

Admission procedure

Candidates have to fill in the application form. The complete student’s file must be submitted to the admissions office.


Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.


Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.


Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A new residence campus for international students is now available on the campus.


The basics ; Before my arrival ; First week : Miscellaneous ; …

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