MSc in International Luxury and Brand Management January intake

Presentation

Programme Mission

This programme aims to prepare students for effective luxury and brand management via an understanding of the international luxury market, its current and future trends. Students will be able to develop and implement effective strategies, introduce innovative products and services in different luxury segments. They will be able to efficiently achieve their business objective in a responsible way in a global environment.

 

Editorial

The managers need specific skills to understand the uniqueness of this sector and its target customers.
Dr HUSSAIN Dildar

"The luxury business is significantly different from other business sectors. The managers need specific skills to understand the uniqueness of this sector and its target customers. This programme enables students to acquire necessary knowledge and competencies for pursuing successful career in luxury and brand management. The modules in this programme have been chosen very carefully and are taught by a mix of highly qualified academicians and experienced industry experts. Students from all over the world having diverse educational and cultural backgrounds are one of the main strengths of this programme."

Admission procedure

Admission Requirements:

  • First degree (Bachelors) in any discipline or equivalent*
  • English proficiency : TOEFL > 80 (ITB) or TOEIC >750 or IELTS > 6,5 or equivalent
  • Application form
  • Interview (possible by phone)

(*) Other cases will be considered individually

Calendar:

January intake

Spring semester (courses +exams): January to April 2018
Internship: May to August 2018
Fall semester (courses + exams): September to December 2018
Winter Session abroad (in Europe)
Graduating Project: January to March 2019

 

Teaching Language:

English

Application fees:

90€

Progamme

Compulsory modules

International Consumer Behaviour
Teaching hours: 27 | ECTS: 6
Brand Management
Teaching hours: 27 | ECTS: 6
Marketing of New Products
Teaching hours: 27 | ECTS: 6
Luxury Marketing Strategy
Teaching hours: 27 | ECTS: 6
Preparation for Graduating Project
Teaching hours: 27 | ECTS: 6
Dynamics of Luxury Industry & Business Models
Teaching hours: 27 | ECTS: 6
Career Coaching 1
Teaching hours: 3
International Strategic Management ‘‘Winter Session’’ abroad or course at Rennes School of Business
Teaching hours: 27 | ECTS: 6
Corporate Social Responsibility
Teaching hours: 27 | ECTS: 6
Luxury Retail and E-commerce
Teaching hours: 27 | ECTS: 6
Advanced Brand Management
Teaching hours: 27 | ECTS: 6
Corporate Design in the Luxury Industry
Teaching hours: 27 | ECTS: 6
Marketing Communication in the Luxury Industry
Teaching hours: 27 | ECTS: 6
Career Coaching 2
Teaching hours: 3
Marketing Research
Teaching hours: 27 | ECTS: 6

 

Language courses
Semester 1 + Semester 2: ECTS 60 credits
Winter session (1 module): ECTS 6 credits
French for international students and Foreign language for French students
Teaching hours: 30 | ECTS: 2
Professional project building
ECTS: 5
Performance during internship
ECTS: 10
Graduating project
ECTS: 30
TOTAL = 120 ECTS

Cohorts Sponsors

Cohorts sponsors since the creation of the School

  • COHORT 26
    2015 – 2018
    Mercedes ERRA
    BETC – Founder ; HAVAS WORLWIDE – Executive President
  • COHORT 25
    2014 – 2017
    Christian ROULLEAU
    GROUPE SAMSIC – President
  • COHORT 24
    2013 – 2016
    Virginie CALMELS
    EURODISNEY – Chairman of the Supervisory Board
  • COHORT 23
    2012 – 2015
    Seiichiro ADACHI
    TOYOTA TSUSHO EUROPE – President
  • COHORT 22
    2011 – 2014
    Henri LACHMANN
    SCHNEIDER – President
  • COHORT 21
    2010 – 2013
    Bertrand COLLOMB
    LAFARGE – President
  • COHORT 20
    2009 – 2012
    Elisabeth FLEURIOT
    KELLOGG’S France – CEO
  • COHORT 19
    2008 – 2011
    Michel PEBEREAU
    BNP PARIBAS – President
  • COHORT 18
    2007 – 2010
    Frank ESSER
    SFR – President
  • COHORT 17
    2006 – 2009
    Clara GAYMARD
    GENERAL ELECTRIC FRANCE – President
  • COHORT 16
    2005 – 2008
    Jean-Luc DECORNOY
    KPMG France – Chairman of the Management Board
  • COHORT 15
    2004 – 2007
    Patrick LE LAY
    GROUPE TF1 – CEO
  • COHORT 14
    2003 – 2006
    Franck RIBOUD
    GROUPE DANONE – CEO
  • COHORT 13
    2002 – 2005
    Daniel ROULLIER
    GROUPE ROULLIER – Chairman of the Supervisory Board
  • COHORT 12
    2001 – 2004
    Michel-Edouard LECLERC
    CENTRES EDOUARD LECLERC – President
  • COHORT 11
    2000 – 2003
    Sven BOINET
    GROUPE ACCOR / LUCIEN BARRIERE – Chairman of the Management Board
  • COHORT 10
    1999 – 2002
    Claude GUILLEMOT
    GROUPE GUILLEMOT CORPORATION – CEO
  • COHORT 9
    1998 – 2001
    Pierre BLAYAU
    MOULINEX – CEO
  • COHORT 8
    1997 – 2000
    Brigitte de GATINES
    SVP – CEO
  • COHORT 7
    1996 – 1999
    Pierre-Yves LEGRIS
    GROUPE LEGRIS – Chairman of the Management Board
  • COHORT 6
    1995 – 1998
    Jean DRUCKER V
    M6 – CEO
  • COHORT 5
    1994 – 1997
    Louis LE DUFF
    GROUPE LE DUFF – President and Founder
  • COHORT 4
    1993 – 1996
    Alain AFFLELOU
    Alain AFFLELOU S.A. – CEO
  • COHORT 3
    1992 – 1995
    Pierre DAUZIER V
    GROUPE HAVAS – President
  • COHORT 2
    1991 – 1994
    François PINAULT
    ARTEMIS – President
  • COHORT 1
    1990 – 1993
    Jacques CALVET
    GROUPE PSA PEUGEOT CITROEN – CEO

General Information

Admission procedure

Candidates have to fill in the application form which is available on e-mail request to internationaladmissions@rennes-sb.com. The complete student’s file must be submitted to the admissions office.

Interview

Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.

Scolarships

Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.

Accomodation

Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A new residence campus for international students is now available on the campus.

FAQ

The basics ; Before my arrival ; First week : Miscellaneous ; …

Contact

internationaladmissions@rennes-sb.com +33 (0)2 99 33 48 40

Are you interested in another programme?