MSc in International Marketing

Presentation

Programme Mission

This programme aims to prepare students to gain a deeper understanding, skills, and expertise in all fields of marketing to be operational nationally and globally. Pioneer students will learn and develop the competencies required to take any organizations further in a responsible world.

Editorial

understand the salient impact of globalization of marketing science across national boundaries.
Dr SCARINGELLA Laurent

“The mission of this MSc in International Marketing is to lead our students to master different fields of marketing and to acquire relevant skills to use them in any type of organizations at a global scope. Our students will understand the salient impact of globalization of marketing science across national boundaries. Such international perspective leads our students to over perform traditional marketing graduates in international market identification and targeting."

Admission procedure

Admission Requirements:

  • First degree (Bachelors) in any discipline or equivalent*
  • English proficiency : TOEFL > 80 (ITB) or TOEIC >750 or IELTS > 6,5 or equivalent
  • Application form
  • Interview (possible by phone)

(*) Other cases will be considered individually

Calendar:

Modules: September 2017 to May 2018
Internship: May 2018 to November 2018
Graduating project: up to December 2018

Teaching Language:

English

Application fees:

90€

Testimony

Msc IM prepared me to face the challenges in a Global Market scenario.
Raja / Indian

"Rennes School of Business provides me international exposure and a multicultural studying environment. Faculties and staff are always willing to help students right from subject discussion to career advice. I feel Rennes International Marketing Programme prepared me to face the challenges in a Global Market scenario."

Progamme

Compulsory modules

International Consumer Behaviour
Teaching hours: 27 | ECTS: 6
International Marketing Management
Teaching hours: 27 | ECTS: 6
Marketing Communication
Teaching hours: 27 | ECTS: 6
Marketing of Innovation
Teaching hours: 27 | ECTS: 6
Brand Management
Teaching hours: 27 | ECTS: 6
Preparation for Graduating Project
Teaching hours: 27 | ECTS: 6
International Purchasing
Teaching hours: 27 | ECTS: 6
Career Coaching 1
Teaching hours: 3
International Strategic Management ‘‘Winter session’’ abroad or course at Rennes School of Business
Teaching hours: 27 | ECTS: 6
Marketing Intelligence & Pricing Strategy
Teaching hours: 27 | ECTS: 6
Customer Experience Management
Teaching hours: 27 | ECTS: 6
B 2 B Marketing
Teaching hours: 27 | ECTS: 6
Marketing Research
Teaching hours: 27 | ECTS: 6
Strategic Knowledge Management
Teaching hours: 27 | ECTS: 6
Career Coaching 2
Teaching hours: 3

Semester 1 + Semester 2: ECTS 72 credits
Winter session (1 module): ECTS 6 credits
Language courses
French for international students and Foreign language for French students
Teaching hours: 30 | ECTS: 2
Performance during internship
ECTS: 10
Graduating project
ECTS: 30
TOTAL = 120 ECTS

Cohorts Sponsors

Cohorts sponsors since the creation of the School

  • COHORT 26
    2015 – 2018
    Mercedes ERRA
    BETC – Founder ; HAVAS WORLWIDE – Executive President
  • COHORT 25
    2014 – 2017
    Christian ROULLEAU
    GROUPE SAMSIC – President
  • COHORT 24
    2013 – 2016
    Virginie CALMELS
    EURODISNEY – Chairman of the Supervisory Board
  • COHORT 23
    2012 – 2015
    Seiichiro ADACHI
    TOYOTA TSUSHO EUROPE – President
  • COHORT 22
    2011 – 2014
    Henri LACHMANN
    SCHNEIDER – President
  • COHORT 21
    2010 – 2013
    Bertrand COLLOMB
    LAFARGE – President
  • COHORT 20
    2009 – 2012
    Elisabeth FLEURIOT
    KELLOGG’S France – CEO
  • COHORT 19
    2008 – 2011
    Michel PEBEREAU
    BNP PARIBAS – President
  • COHORT 18
    2007 – 2010
    Frank ESSER
    SFR – President
  • COHORT 17
    2006 – 2009
    Clara GAYMARD
    GENERAL ELECTRIC FRANCE – President
  • COHORT 16
    2005 – 2008
    Jean-Luc DECORNOY
    KPMG France – Chairman of the Management Board
  • COHORT 15
    2004 – 2007
    Patrick LE LAY
    GROUPE TF1 – CEO
  • COHORT 14
    2003 – 2006
    Franck RIBOUD
    GROUPE DANONE – CEO
  • COHORT 13
    2002 – 2005
    Daniel ROULLIER
    GROUPE ROULLIER – Chairman of the Supervisory Board
  • COHORT 12
    2001 – 2004
    Michel-Edouard LECLERC
    CENTRES EDOUARD LECLERC – President
  • COHORT 11
    2000 – 2003
    Sven BOINET
    GROUPE ACCOR / LUCIEN BARRIERE – Chairman of the Management Board
  • COHORT 10
    1999 – 2002
    Claude GUILLEMOT
    GROUPE GUILLEMOT CORPORATION – CEO
  • COHORT 9
    1998 – 2001
    Pierre BLAYAU
    MOULINEX – CEO
  • COHORT 8
    1997 – 2000
    Brigitte de GATINES
    SVP – CEO
  • COHORT 7
    1996 – 1999
    Pierre-Yves LEGRIS
    GROUPE LEGRIS – Chairman of the Management Board
  • COHORT 6
    1995 – 1998
    Jean DRUCKER V
    M6 – CEO
  • COHORT 5
    1994 – 1997
    Louis LE DUFF
    GROUPE LE DUFF – President and Founder
  • COHORT 4
    1993 – 1996
    Alain AFFLELOU
    Alain AFFLELOU S.A. – CEO
  • COHORT 3
    1992 – 1995
    Pierre DAUZIER V
    GROUPE HAVAS – President
  • COHORT 2
    1991 – 1994
    François PINAULT
    ARTEMIS – President
  • COHORT 1
    1990 – 1993
    Jacques CALVET
    GROUPE PSA PEUGEOT CITROEN – CEO

General Information

Admission procedure

Candidates have to fill in the application form which is available on e-mail request to internationaladmissions@rennes-sb.com. The complete student’s file must be submitted to the admissions office.

Interview

Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.

Scolarships

Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.

Accomodation

Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A new residence campus for international students is now available on the campus.

FAQ

The basics ; Before my arrival ; First week : Miscellaneous ; …

Contact

internationaladmissions@rennes-sb.com +33 (0)2 99 33 48 40

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