MSc in International Marketing


Programme Mission

This programme aims to prepare students to gain a deeper understanding, skills, and expertise in all fields of marketing to be operational nationally and globally. Pioneer students will learn and develop the competencies required to take any organizations further in a responsible world.


understand the salient impact of globalization of marketing science across national boundaries.

“The mission of this MSc in International Marketing is to lead our students to master different fields of marketing and to acquire relevant skills to use them in any type of organizations at a global scope. Our students will understand the salient impact of globalization of marketing science across national boundaries. Such international perspective leads our students to over perform traditional marketing graduates in international market identification and targeting."

Admission procedure

Admission Requirements:

  • First degree (Bachelors) in any discipline or equivalent*
  • English proficiency : TOEFL > 80 (ITB) or TOEIC >750 or IELTS > 6,5 or equivalent, or native language: English
  • Application form
  • Interview (possible by phone)

(*) Other cases will be considered individually

Fees structure and funding:

Way up! Languages courses
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Modules: September 2019 to May 2020
Double degree Master in Management/MSc: at least 4 months mandatory internship between May & December 2019
MSc only: at least 4 months mandatory internship between May & February 2020
Graduating project: up to December 2020

Teaching Language:


Application fees:

Application fees 2019 / 2020: 90€


Rennes SB Welcome Guide Download the pdf


Msc IM prepared me to face the challenges in a Global Market scenario.
Raja, student from India

"Rennes School of Business provides me international exposure and a multicultural studying environment. Faculties and staff are always willing to help students right from subject discussion to career advice. I feel Rennes International Marketing Programme prepared me to face the challenges in a Global Market scenario."

Progamme structure

Compulsory modules

  • International Consumer Behaviour
  • International Marketing Management
  • Marketing Communication
  • Marketing of Innovation
  • Brand Management
  • International Purchasing
  • International Strategic Management ‘‘Winter session’’ abroad or course at Rennes School of Business
  • Marketing Intelligence & Pricing Strategy
  • Customer Experience Management
  • B2B Marketing
  • Marketing Research
  • Strategic Knowledge Management
    TOTAL = 120 ECTS

General Information

Admission procedure

Candidates have to fill in the application form. The complete student’s file must be submitted to the admissions office.


Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students

Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.


Rennes School of Business offers scholarships depending on academic performance or social criteria.

Orientation programme

The School provides an orientation programme for all international students the week before classes start. Sessions are compulsory and cover application for residence permit, health insurance, banking, internet provider, mobile phones, bus pass and information sessions on French culture, academic expectations and standards.


Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A new residence campus for international students is now available on the campus.


The basics ; Before my arrival ; First week : Miscellaneous ; …

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