MSc in Luxury Marketing and Brand Management

Managers need specific skills to understand the unique nature of the luxury sector and its target customers. Students will learn to develop and implement effective strategies and introduce innovative products and services in different luxury sectors.They will also learn to develop and manage brands in any sector and to achieve their business objectives, efficiently and responsibly in a global environment.

“Your brand is so much more than what you sell.”

Mission

5 reasons to join this programme:

Based in France, home to many top luxury brands that work in close partnership with Rennes SB.
100% taught in English by highly experienced professors.
Thanks to a programme that is focused on both the luxury industry and brand management in luxury and non-luxury industries, graduates are trained to be able to excel in any business sector.
The programme is taught on either the Rennes or Paris campus (Master in management double degree students: Rennes campus only).
- Possibility to join the Rennes SB Alumni association, which has many members who work in the luxury sector – a rich network for internship and job opportunities!

Programme

By choosing this Master of Science, you will study modules such as:

Contemporary brand management
Marketing Research in a Digital Environment
Luxury marketing strategy
Sustainable Design and Brand Identity in the Luxury Industry

Download the brochure to learn more about the programme.

Student life

The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Career

Rennes SB supports students on a daily basis as they develop their career plan.

Thus, throughout their programme, Rennes SB students benefit from:

privileged interlocutors,
career workshops,
events to facilitate regular meetings with managers and HR representatives from partner organisations,
“My Career Platform” to access career advice and internship and employment offers.

Find out more about career opportunities in the brochure.