MSc in International Luxury and Brand Management

Master of Science
Next Intake : January 2022
Bachelor
Duration : 15 months
Languages : English
Campus : Paris or Rennes

The luxury business is significantly different from other business sectors. The managers need specific skills to understand the uniqueness of this sector and its target customers. This programme enables students to acquire necessary knowledge and competencies for pursuing successful career in luxury and brand management. The modules in this programme have been chosen very carefully and are taught by a mix of highly qualified academicians and experienced industry experts. Students from all over the world having diverse educational and cultural backgrounds are one of the main strengths of this programme.

“Your brand is so much more than what you sell”

Mission

This programme enables the students to acquire the necessary knowledge and competencies for pursuing a successful career in Luxury and Brand Management. Managers need specific skills to understand the uniqueness of the luxury sector and its target customers. Students will be able to develop and implement effective strategies and introduce innovative products and services in different luxury segments.

Participants will also learn to develop and manage brands in any sectors. Graduates will be able to efficiently achieve their business objectives in a responsible way and in a global environment.

7 reasons to join this programme :

  • Based in France, home to many top luxury brands that work in close partnership with Rennes SB.
  • 100% taught in English by highly experienced professors.
  • A combination of theory and practice.
  • A programme focused on both the luxury industry and brand management in luxury and non-luxury industries, creating graduates that can excel in any business sector.
  • Program taught in Rennes Campus or in Paris Campus (Master in management double degree students: Rennes campus only).
  • An international and multicultural programme with 55% international students.
  • Possibility to join the Rennes SB Alumni association, of which many members work in the luxury sector – a rich network for internship and job opportunities!

Admission

  • A strong academic background
  • Bachelor or equivalent (Diploma)

English proficiency (one of the following):

  • TOEFL > 80 IBT
  • or TOEIC > 750
  • or IELTS > 6.0
  • or Cambridge Proficiency Exam (CPE) > B2
  • or Pearson Test of English (PTE) > 63 (minimum score of 59 in each section)
  • or TOEFL 70 or TOEIC 700 or IELTS 5.5 + IEC
  • or Native Language: English
  • or previous studies taught in English (minimum 2 years)
  • or a placement English test (similar to TOEIC) , at no extra cost. Available at the time of your acceptance into the programme.

Admission procedure


Candidates have to fill in the application form. The complete student’s file must be submitted to the admissions office.

Interview
Eligible candidates will be contacted for a an interview (Face-to-face, telephone, skype or on-line interview).

Visa for non-European students


Please contact the local French Embassy or Campus France in your country to obtain a visa application to arrange your stay in France as soon as you are admitted.

Programme

Semester 1


Compulsory modules

  • International Consumer Behaviour
  • Brand Management
  • Marketing of New Products
  • Luxury Marketing Strategy
  • Dynamics of Luxury Industry & Business Models

Semester 2


Compulsory modules

  • Luxury Retail and e-commerce
  • Advanced Brand Management
  • Corporate Design in the Luxury Industry
  • Marketing Communication in the Luxury Industry
  • Marketing Research
  • International Strategy
    “Winter Session” abroad or in Rennes
  • Corporate Social Responsibility
    “Winter Session” abroad or in Rennes

TOTAL = 120 ECTS

Career

Marketing Manager, Brand Manager, Trade Marketing Executive, Key Account Executive,International Sales Coordinator, Product Manager, Area Sales Manager, Business Development Manager…

Companies


LVMH, La Perla, Nike, Apple Inc, Swarovski, Daimler, Shiseido group, Stella McCartney, Cartier, Tesla, Adidas, Chanel, Christian Louboutin, Lacoste Operations, Hilton Worldwide, L’Oréal, Air France Klm…

Work countries


Australia, Belgium, China, France, India, Russia, Spain, Switzerand, Singapore, Taiwan, United Kingdom, USA…

Student Life

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.

Scholarships

Rennes School of Business offers scholarships depending on academic performance or social criteria.

Accommodation

Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A residence campus for international students is available on the campus.

FAQ

The basics ; Before my arrival ; First week : Miscellaneous ; …

Fees & Funding

Tuition fees:

€18,200

Application fees:

€90

Fees structure and funding:

“So, are you convinced?”
Do you have any questions about whether you are eligible to apply? Contact your advisor