MSc in Luxury Marketing & Brand Management

The Master of Science in Luxury Marketing & Brand Management empowers you to master sustainable luxury in the digital age. You will learn from a combination of academics and experts from top luxury brands, gaining valuable insider knowledge. This program equips you for success across various luxury and marketing sectors. You will develop the skills and insights necessary to thrive in the competitive field of luxury marketing and brand management.

Programme

Which programme from Rennes SB best matches your goals?

Master Year 1 (M1)

The Master 1 in Luxury Marketing & Brand Management gives students a solid grounding in management, strategy and data analysis. The course provides students with an in-depth understanding of the luxury industry, sustainable change and cultural diversity. Students will develop practical skills in sustainable event management, services marketing, social media advertising and digital project management tools.

Find out more about the programme modules by downloading the brochure.

LANGUAGES

French Language & Culture for non-fluent French speakers
Initiation to Spanish/Italian/Chinese/Arabic for fluent French speakers

PROFESSIONAL EXPERIENCE

2-month internship minimum (in France or abroad)

Master Year 2 (M2)

In the second year of the MSc in Luxury Marketing & Brand Management, students develop in-depth knowledge of the contemporary issues facing the luxury sector. The courses focus on strategic themes such as corporate social responsibility (CSR), consumer behaviour in a sustainable environment, brand management and digital and influencer marketing in the luxury industry. Advanced skills in marketing strategy, omnichannel management and sustainable brand identity are also reinforced.

Find out more about the programme modules by downloading the brochure.

RESEARCH

Graduating Project

PROFESSIONAL EXPERIENCE

4-month internship minimum (in France or abroad)

Experiential learning approach and assessment methods

Experience-driven learning, rooted in business practice

Our master’s programmes are built on a 100% experiential-learning approach, seamlessly integrating real-world business challenges into every course. Through direct engagement with industry partners, real-time projects, and hands-on problem-solving, students develop practical skills and strategic insight in a setting that mirrors today’s global business environment.

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through the following methods of validation:

Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
The Graduating Project: submission of a dissertation written under the supervision of an academic tutor; and
Completion of an internship and submission of an evaluation (pass or fail).

At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Admission

ACADEMIC BACKGROUND
2-YEAR MSc (M1):

3-year bachelor’s degree

1-YEAR MSc (M2):

4-year bachelor’s degree or 3-year bachelor’s degree with a minimum of 3 years of professional experience*
*VAPP process required

ENGLISH REQUIREMENT

TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.
NB: An official test with a minimum score of TOEIC>800, TOEFL>80, or IELTS>6.5 is required for graduation

ADMISSION PROCESS

Apply 0nline
Submit scanned copies in English of your CV, a letter of recommendation and transcripts encompassing all years of your prior degree.
Online Interview
Eligible candidates will be invited to an online interview featuring pre-recorded questions.

Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.

Career

This programme is primarily aimed at students who want further training at a master’s level to pursue a professional career path in the luxury, creative and cultural industries.

Possible professions include:

Events Project Manager
Product Planning Director
Client Operation Manager
Customer Community Consultant
Hotel Manager
Brand Manager
Trade Marketing Executive
E-retail Manager
…

You will be supported by the Rennes SB Career Centre and the Alumni Network, which provide professional mentoring, networking events and business advice.

Student life

The Rennes School of Business community is centred around its students. The School is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience.

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Fees, Finance

Fees and funding for your MSc

“So, are you convinced?”

Download the brochure apply

Any questions about your eligibility? Contact your admissions advisor

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