MSc in Strategic & Digital Marketing

This programme enables students to gain knowledge and skills in strategic and digital marketing that are in high demand in the business world of today. The programme blends both theory and practice, using advance teaching methodologies based on simulation games, real business cases, collaboration with experts and market research to ensure that students gain the necessary skills and knowledge to operate in a digital business environment.

“Build your brand, market your future!”

Mission

5 reasons to join this programme:

Possibility to specialise in strategic marketing or digital marketing and communication.
A balance between theory and practice: students learn from highly experienced professors and through business cases during which they apply theory to real business situations.
The chance to ‘learn-by-doing’ during a 16-week internship.
93% of programme graduates are employed within 6 months of graduation.
Based in Rennes, a city with a high quality of life and a vibrant technological scene of top international and French Tech companies and start-ups.

Programme

By choosing this Master of Science, you will study modules such as:

Omni-Channel Consumer Behaviour
Marketing of Innovation
Integrating Online and Offline
Marketing Communications
Marketing research
Customer Experience Management

You will choose between two tracks:

Digital Marketing and Communication

- Digital Marketing and Branding
- Database for Direct Marketing and E-CRM
- Digital Advertising and Communication
- Web-Based Project Management
- Designing User Experience & Web analytics

Strategic Marketing

Contemporary Brand Management
B2B Marketing
International Marketing Management
Marketing Intelligence and Pricing Strategy
Omni Channel Distribution and Retail Management

Download the brochure to learn more about the programme.

Programme key figures:

– Number of students – Academic year 2021-2022 : 142

Student life

The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Career

Rennes SB supports students on a daily basis as they develop their career plan.

Thus, throughout their programme, Rennes SB students benefit from:

privileged interlocutors,
career workshops,
events to facilitate regular meetings with managers and HR representatives from partner organisations,
“My Career Platform” to access career advice and internship and employment offers.

Find out more about career opportunities in the brochure.