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MSc in Strategic and Digital Marketing

Master of Science
Next Intake : September 2022
Entry requirements : Bachelor or equivalent
Duration : 15 months
Languages : English
Campus : Paris or Rennes

This programme enables students to gain knowledge and skills in Strategic and Digital Marketing that are highly demanded in today’s global business. The programme is a perfect blend between theory and practice, using advance teaching methodologies based on simulation games, real business cases, collaboration with experts and market research to ensure gaining the required competencies for the digitalized business environment.

“Build your brand, market your future!”

Mission

5 reasons to join this programme :

  • Possibility to specialise in strategic marketing or digital marketing and communication.
  • A balance between theory and practice: students learn from highly experienced professors and through business cases during which they apply theory to real business situations.
  • The chance to ‘learn-by-doing’ during a 16-week internship.
  • 93% of programme graduates are employed within 6 months of graduation.
  • Based in Rennes, a city with a high quality-of-life and a vibrant technological scene of top international and French high-tech companies and start-ups.

Programme

By choosing this Master of Science, you will study courses such as

  • Omni-Channel Consumer Behaviour
  • Marketing of Innovation
  • Integrating Online and Offline
  • Marketing Communications
  • Marketing research
  • Customer Experience Management

You will have to choose between two tracks:

Digital Marketing and Communication

    • Digital Marketing and Branding
    • Database for Direct Marketing and E-CRM
    • Digital Advertising and Communication
    • Web Based Project Management
    • Designing User Experience & Webanalytics

Chiffres clés Rennes SB

Programme key figures:

– Number of students – Academic year 2021-2022 : 142

Strategic Marketing

  • Contemporary Brand Management
  • B2B Marketing
  • International Marketing Management
  • Marketing Intelligence and Pricing Strategy
  • Omni Channel Distribution and Retail Management

Download the brochure to learn more about the programme.
Chiffres clés Rennes SB

Programme key figures:

– Number of students – Academic year 2021-2022 : 142

Student life

The Rennes School of Busines community is centred around our 5,000 students and the School, particularly its Student Care team, is 100% dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, but become part of a unique student experience, driven by the values of the School: Audacity, Openness, Creativity, Humility and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
It is to meet this objective that we have put in place specific measures to welcome and support students with disabilities.

Career

Rennes SB supports students on a daily basis in the development of their professional project.

Thus, throughout their programme, Rennes SB students benefit from:

  • privileged interlocutors,
  • career workshops,
  • events allowing regular meetings with managers and HR representatives from partner organisations,
  • “My Career Platform” listing advice, internship and employment offers.

Find all the career opportunities in the brochure.

Admission

  • A strong academic background
  • Bachelor or equivalent (Diploma)

English proficiency (one of the following):

  • TOEFL > 80 IBT
  • TOEIC > 750
  • IELTS > 6.0
  • Cambridge Proficiency Exam (CPE) > B2
  • Placement English test (similar to TOEIC) , at no extra cost. Available at the time of your acceptance into the programme.
  • Previous studies taught in English (minimum 2 years)
  • Native Language: English
  • IELTS 5.5 + IEC (Online Intensive English course)

Admission procedure

Candidates have to complete the online application.

Eligible candidates will be invited for an online interview.

Fees and scholarships

Tuition fees:

Non-EU students: €18.200
EU students: €16.200

Application fees:

€90

Fees structure and funding:

“So, are you convinced?”
Any questions about your eligibility? Contact your admission advisor