MSc in Strategic and Digital Marketing

Master of Science
Next Intake : September 2022
Entry requirements : Bachelor or equivalent
Duration : 15 months
Languages : English
Campus : Paris or Rennes

This programme enables students to gain knowledge and skills in Strategic and Digital Marketing that are highly demanded in today’s global business. The programme is a perfect blend between theory and practice, using advance teaching methodologies based on simulation games, real business cases, collaboration with experts and market research to ensure gaining the required competencies for the digitalized business environment.

“Build your brand, market your future!”


5 reasons to join this programme :

  • Possibility to specialise in strategic marketing or digital marketing and communication.
  • A balance between theory and practice: students learn from highly experienced professors and through business cases during which they apply theory to real business situations.
  • The chance to ‘learn-by-doing’ during a 16-week internship.
  • 93% of programme graduates are employed within 6 months of graduation.
  • Based in Rennes, a city with a high quality-of-life and a vibrant technological scene of top international and French high-tech companies and start-ups.


By choosing this Master of Science, you will study courses such as:

    Omni-Channel Consumer Behaviour
    Marketing of Innovation
    Integrating Online and Offline
    Marketing Communications
    Marketing research
    Customer Experience Management

You will have to choose between two tracks:

Digital Marketing and Communication

  • Digital Marketing and Branding
  • Database for Direct Marketing and E-CRM
  • Digital Advertising and Communication
  • Web Based Project Management
  • Designing User Experience & Webanalytics

Strategic Marketing

  • Contemporary Brand Management
  • B2B Marketing
  • International Marketing Management
  • Marketing Intelligence and Pricing Strategy
  • Omni Channel Distribution and Retail Management

Download the brochure to learn more about the programme.


Rennes SB supports students on a daily basis in the development of their professional project.

Thus, throughout their programme, Rennes SB students benefit from:

  • privileged interlocutors,
  • career workshops,
  • events allowing regular meetings with managers and HR representatives from partner organisations,
  • “My Career Platform” listing advice, internship and employment offers.

Find all the career opportunities in the brochure.


  • A strong academic background
  • Bachelor or equivalent (Diploma)

English proficiency (one of the following):

  • TOEFL > 80 IBT
  • TOEIC > 750
  • IELTS > 6.0
  • Cambridge Proficiency Exam (CPE) > B2
  • Placement English test (similar to TOEIC) , at no extra cost. Available at the time of your acceptance into the programme.
  • Previous studies taught in English (minimum 2 years)
  • Native Language: English

Admission procedure

Candidates have to complete the online application.

Eligible candidates will be invited for an online interview.

Fees and scholarships

Tuition fees:

Non-EU students: €18.200
EU students: €16.200

Application fees:


Fees structure and funding:

“So, are you convinced?”
Any questions about your eligibility? Contact your admission advisor