MSc in Strategic and Digital Marketing

Master of Science
Next Intake : January 2022
Bachelor
Duration : 15 months
Languages : English
Alternance : possible
Campus : Paris or Rennes

The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organisation. Pioneer students will learn and develop the skills required to take any organisation further in a responsible world.

“Build your brand, market your future!”

Mission

This programme prepares participants to gain specialised knowledge and skills in Strategic and Digital marketing to be applied in a global business environment. The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organisation. Pioneer students will learn and develop the skills required to take any organisation further in a responsible world.

6 reasons to join this programme :

  • Possibility to specialise in strategic marketing or digital marketing and communication.
  • A balance between theory and practice: students learn from highly experienced professors and through business cases during which they apply theory to real business situations.
  • The chance to ‘learn-by-doing’ during a 16-week internship.
  • 93% of programme graduates are employed within 6 months of graduation.
  • An international and multicultural programme.
  • Based in Rennes, a city with a high quality-of-life and a vibrant technological scene of top international and French high-tech companies and start-ups.

Admission

  • A strong academic background
  • Bachelor or equivalent (Diploma)

English proficiency (one of the following):

  • TOEFL > 80 IBT
  • or TOEIC > 750
  • or IELTS > 6.0
  • or Cambridge Proficiency Exam (CPE) > B2
  • or Pearson Test of English (PTE) > 63 (minimum score of 59 in each section)
  • or TOEFL 70 or TOEIC 700 or IELTS 5.5 + IEC
  • or Native Language: English
  • or previous studies taught in English (minimum 2 years)
  • or a placement English test (similar to TOEIC) , at no extra cost. Available at the time of your acceptance into the programme.

Programme

Compulsory modules

• Omni-Channel Consumer Behaviour
• Marketing of Innovation
• Integrating Online and Offline Marketing Communications• Marketing research
• Customer Experience Management
• International Strategy
“Winter Session” abroad or in Rennes
• Corporate Social Responsibility
“Winter Session” abroad or in Rennes

Specialisation Tracks

DIGITAL MARKETING AND COMMUNICATION
• Digital Marketing and Branding
• Database for Direct Marketing and E-CRM
• Digital Advertising
• Web Based Project Management
• Designing User Experience & Webanalytics

STRATEGIC MARKETING
• Contemporary Brand Management
• B2B Marketing
• International Marketing Management
• Marketing Intelligence and Pricing Strategy
• Omni Channel Distribution and Retail Management

TOTAL = 120 ECTS

Calendar


Intake: January 2022
Modules: January to December 2022
Internship (4 to 6-month duration): May to August 2022 OR January up to August 2023
Graduating project: up to August 2023
Duration: 15 months

Intake: September 2022
Modules: September 2022 to April 2023
Internship (4 to 6-month duration): starting May 2023 up to February 2024
Graduating project: October 2023

Career

Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager…

Companies


Tesla Motors, L’Oréal, Nestlé, Redbull, Microsoft, Amazon, Valentino, Guerlain, Pernod-Ricard, Auchan, Sanofi, Unilever, JCDecaux, Samsonite, Chanel, Aoste, IPSOS, Barilla Group, Ubisoft, Marriott…

Work countries


Belgium, Canada, China, Colombia, France, Germany, Russia, United Kingdom, USA…

Student life

Resident permit

The international office of Rennes School of Business helps students to obtain a resident permit.

Scholarships

Rennes School of Business offers scholarships depending on academic performance or social criteria.

Accommodation

Rennes School of Business helps international students to finding suitable accommodation (student residence, private house, shared flat, family homestay) in the city. A residence campus for international students is available on the campus.

FAQ

The basics ; Before my arrival ; First week : Miscellaneous ; …

Fees & Funding

Tuition fees:

€18,200

Application fees:

€90

Fees structure and funding:

“So, are you convinced?”
Do you have any questions about whether you are eligible to apply? Contact your advisor