Summer Programme – Competitive Strategy


 May – June 2019

The focus of this module is on Strategic Analysis on competitive and dynamic markets. This module deals mainly with two goals:

  • to increase the students’ understanding of what managers must do to make a business sustainable and performant in the long term;
  • to develop the student’s ability to lead a Strategic Analysis of a firm on highly competitive and dynamic markets.


Admission procedure

Admission requirements

  • Public: Final year Undergraduate or Master students


  • Sucessful completion of at least two years of undergraduate level studies
  • Strong command of spoken and written English


  • Accommodation is not included in the fees
  • Enrolled students will be provided with a list of residence options

Included in the programme

  • Teaching material
  • 27 hours of classroom teaching
  • Company visits (Rennes)
  • Welcome breakfast and farewell lunch or dinner
  • Tour of Rennes


Registration deadline

  • 1st April 2020

Cancellation policy

  • After 1st May 2020: no fees will be refunded


  • Fee-paying students: 1450 €
  • Exchange students: Tuition fees will be waived if an agreement has been signed between Rennes School of Business and the home institution.

All other costs – accommodation, meals, transportation and cultural visits are at the student’s expense.

Teaching language


Programme content

The 10 day Summer Programme includes 27 hours of classroom teaching, personal study time and company visits.
Topics covered:

  • Competitive advantage
  • Market, Industry Analysis and Digitalisation
  • Corporate strategy, entry & Exit
  • Competitive strategy in the age of platforms
  • Data-Driven Decision Making and competitive strategy


Level, assement methods, credits & Faculty


Undergraduate (Successful completion of at least two-years of undergraduate-level studies) and Postgraduate.

Assessment methods

Continuous assessment: a report & a presentation
Final assessment: Individual Written Paper


Students who successfully complete the programme will be awarded 6 ECTS / 3 US credits.


A team of multicultural professors from Rennes School of Business.

General information

  • Public: Final year Undergraduate or Master students.
  • Teaching language: English.
  • Dates including final exam:
  • Students are expected to arrive in Rennes on xxxxth May 2020at the latest, and leave on xxth June 2020 mid-afternoon at the earliest.

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