Summer Programme – Competitive Strategy

Presentation

28th May – 7th June 2019

The focus of this module is on Strategic Analysis on competitive and dynamic markets. This module deals mainly with two goals:

  • to increase the students’ understanding of what managers must do to make a business sustainable and performant in the long term;
  • to develop the student’s ability to lead a Strategic Analysis of a firm on highly competitive and dynamic markets.

 

Admission procedure

Admission Requirements:

  • Public: Final year Undergraduate or Master students

Pre-requisites

  • Sucessful completion of at least two years of undergraduate level studies
  • Strong command of spoken and written English

Accommodation

  • Accommodation is not included in the fees
  • Enrolled students will be provided with a list of residence options

Included in the programme

  • Teaching material
  • 27 hours of classroom teaching
  • Company visits (Rennes)
  • Welcome breakfast and farewell lunch or dinner
  • Tour of Rennes

Calendar:

Registration deadline

  • 1st April 2019

Cancellation policy

  • After 1st May 2019: no fees will be refunded

Fees

  • Fee-paying students: 1450 €
  • Exchange students: Tuition fees will be waived if an agreement has been signed between Rennes School of Business and the home institution.

All other costs – accommodation, meals, transportation and cultural visits are at the student’s expense.

2019 Programme content

The 10 day Summer Programme includes 27 hours of classroom teaching, personal study time and company visits.
Topics covered:

  • Competitive advantage
  • Market, Industry Analysis and Digitalisation
  • Corporate strategy, entry & Exit
  • Competitive strategy in the age of platforms
  • Data-Driven Decision Making and competitive strategy

 

Level, assement methods, credits & Faculty

Level

Undergraduate (Successful completion of at least two-years of undergraduate-level studies) and Postgraduate.

Assessment methods

Continuous assessment: a report & a presentation
Final assessment: Individual Written Paper

Credits

Students who successfully complete the programme will be awarded 6 ECTS / 3 US credits.

Faculty

A team of multicultural professors from Rennes School of Business.

General information

  • Public: Final year Undergraduate or Master students.
  • Teaching language: English.
  • Dates including final exam: Tuesday 28th May to Friday 7th June 2019
  • Students are expected to arrive in Rennes on Monday 27th May 2019 at the latest, and leave on 7th June 2019 mid-afternoon at the earliest.

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