Summer Programme – Competitive Strategy

Presentation

28th May – 7th June 2019

The focus of this module is on Strategic Analysis on competitive and dynamic markets. This module deals mainly with two goals:

  • to increase the students’ understanding of what managers must do to make a business sustainable and performant in the long term;
  • to develop the student’s ability to lead a Strategic Analysis of a firm on highly competitive and dynamic markets.

 

Admission procedure

Admission Requirements:

  • Public: Final year Undergraduate or Master students

Pre-requisites

  • Sucessful completion of at least two years of undergraduate level studies
  • Strong command of spoken and written English

Accommodation

  • Accommodation is not included in the fees
  • Enrolled students will be provided with a list of residence options

Included in the programme

  • Teaching material
  • 27 hours of classroom teaching
  • Company visits (Rennes)
  • Welcome breakfast and farewell lunch or dinner
  • Tour of Rennes

Calendar:

Registration deadline

  • 1st April 2019

Cancellation policy

  • After 1st May 2019: no fees will be refunded

Fees

  • Fee-paying students: 1450 €
  • Exchange students: Tuition fees will be waived if an agreement has been signed between Rennes School of Business and the home institution.

All other costs – accommodation, meals, transportation and cultural visits are at the student’s expense.

Teaching Language:

English

2019 Programme content

The 10 day Summer Programme includes 27 hours of classroom teaching, personal study time and company visits.
Topics covered:

  • Competitive advantage
  • Market, Industry Analysis and Digitalisation
  • Corporate strategy, entry & Exit
  • Competitive strategy in the age of platforms
  • Data-Driven Decision Making and competitive strategy

 

Level, assement methods, credits & Faculty

Level

Undergraduate (Successful completion of at least two-years of undergraduate-level studies) and Postgraduate.

Assessment methods

Continuous assessment: a report & a presentation
Final assessment: Individual Written Paper

Credits

Students who successfully complete the programme will be awarded 6 ECTS / 3 US credits.

Faculty

A team of multicultural professors from Rennes School of Business.

General information

  • Public: Final year Undergraduate or Master students.
  • Teaching language: English.
  • Dates including final exam: Tuesday 28th May to Friday 7th June 2019
  • Students are expected to arrive in Rennes on Monday 27th May 2019 at the latest, and leave on 7th June 2019 mid-afternoon at the earliest.

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