Summer programme – Luxury marketing

Presentation

25th June – 5th July 2019

This course is designed for postgraduate students who wish to learn about the specificities and current trends in Luxury Marketing.

At the end of this module, students should be able to:

  • Explain the fundamentals of Luxury Brand Marketing, namely consumer behaviour in the Luxury sector and the anti-laws of Luxury Marketing,
  • Apply the concept of brand equity to Luxury brands,
  • Analyse – linking theory to practice – the different components of a given corporate design strategy (product design, graphic design, internal/external communication tools, sound design, architectural design, etc.) in parallel to the firm’s values and luxury positioning,
  • Analyse and evaluate the main consumer-based models relating to effective communications practice in the Luxury sector,
  • Analyse and evaluate the main theories and practices of luxury retail marketing and management.

Admission procedure

Admission Requirements:

Pre-requisites

  • Successful completion of at least two-years of undergraduate-level studies.
  • Strong command of spoken and written English.
  • Credits: 6 ECTS (3 US Credits).

Accommodation

  • Accommodation is included in the fees

Included in the programme

  • Transfer from meeting point at the train station to accommodation
  • Teaching material
  • 30 hours of classroom teaching
  • Guest speakers and company visits in Paris
  • Transportation Rennes-Paris
  • Cultural activities in Rennes and Paris
  • WiFi access inside the School
  • Welcome breakfast and farewell lunch
  • Cultural visit

Fees

  • 1950 €: full rate for students who register up to 1st April 2019

Calendar:

25th June – 5th July 2019

Registration deadline

  • 15th March 2019

Cancellation policy

  • After 1st May 2019: no fees refunded

Programme content

25th June – 5st July 2019

  • Specificities and current trends in Luxury Marketing

To receive the detailed module programme, please request to : Laura Meunierlaura.meunier@rennes-sb.com

Level, credits & Faculty

Level

  • Postgraduate (Successful completion of a Bachelor degree – 180ECTS)

Credits

  • Students who successfully complete the programme will be awarded 6 ECTS / 3 US credits.

Faculty

  • A team of multicultural professors with Luxury marketing expertise from Rennes School of Business.

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