Programmes
Programmes
Undergraduate
Postgraduate
iMBA
Programmes in Paris
Summer Programmes
Exchange programmes
Executive Education PhD Global DBA
Educational Support

Summer Programme – Paris and the keys to Luxury Business

Next Intake : Monday 4 July 2022 to Wednesday 13 July 2022
2ND YEAR UNDERGRADUATE OR MASTER STUDENTS
Languages : English
Campus : Paris

The objective of this summer programme is to get fundamental knowledge on how and why French luxury brands are so successful. To do this, you will learn about the history of luxury, the current strategy of luxury brands and you will visit luxury companies to meet the people who are making these brands so unique.

Mission

The programme is designed to:

  • Acquire a strong understanding of the main players in the luxury market
  • Explain what is so unique about strategies used by luxury brands (from Management to Marketing and Supply Chain)
  • Present how social media and covid-19 impacted the luxury sector
  • Enable you to experiment and create your own luxury strategy
  • Experience the luxury environment in the world capital of Luxury

Included in the programme:

  • 27 hours of face-to-face teaching in the classroom
  • 32 hours of outside classroom learning (company visits, guest lectures, group projects)
  • All teaching materials
  • Guided culture and tour day in Paris / One free day
  • Welcome dinner and farewell lunch
  • Accommodation for 11 nights on the Twenty Campus Asnières-sur-seine residence (Residence details: notre.guide)

Topics covered:

  • Specificities of luxury marketing (Fundamental luxury codes, key players, Covid-19 and luxury, digitalization, and luxury)
  • Antecedents of luxury consumption (Hedonistic consumption, what matters for the consumers and how consumers draw value from luxury consumption)
  • Sharing the branding secrets of the French luxury advantage
  • Past, present, and future of the luxury

Admission

Prerequisite:

  • Successful completion of at least two years of undergraduate level studies
  • Strong command of spoken and written English.

Candidates have to complete the online application.

Credits:

Students who successfully complete the programme will be awarded 6 ECTS / 3 US credits.

Faculty:

A multicultural team of professors from Rennes School of Business and professionals with expertise in the luxury sector.

Application deadline:

May, 23rd 2022 (early bird registration: 01 May 2022)

Fees

  • With accommodation (11 nights, individual room in a student residence): 2450 euros (1950€ for early bird registration and partner universities)
  • Without accommodation: 1995 euros (1495€ for early bird registration and partner universities)