Summer Programme – Paris and the keys to Luxury Business

Languages : English
Campus : Paris

The objective of this summer programme is to impart fundamental knowledge on how and why French luxury brands are so successful. To do this, you will learn about the history of luxury, the current strategy of luxury brands and you will visit luxury companies to meet the people who are making these brands so unique.


 During this summer programme, you will:

  • Acquire a strong understanding of the main players in the luxury market
  • Learn to explain what is so unique about strategies used by luxury brands (from Management to Marketing and Supply Chain)
  • Present how social media and covid-19 impacted the luxury sector
  • Experiment and create your own luxury strategy
  • Experience the luxury environment in the world capital of Luxury

Topics covered:

  • Specificities of luxury marketing (Fundamental luxury codes, key players, digitalization and luxury)
  • Antecedents of luxury consumption (Hedonistic consumption, what matters for the consumers and how consumers draw value from luxury consumption)
  • Sharing the branding secrets of the French luxury advantage
  • Past, present, and future of the luxury



  • Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.


  • Successful completion of at least one year of undergraduate-level studies
  • Strong command of spoken and written English.


  • A multicultural team of professors from Rennes School of Business and professionals with expertise in the luxury sector.

Included in the programme:

  • 27 hours of face-to-face teaching in the classroom
  • Outside classroom learning (company visits, guest lectures, group projects)
  • All teaching material
  • Welcome and farewell lunch


Application deadline

  • To be confirmed in September 2024


  • To be confirmed in September 2024
Do you have any questions about whether you are eligible to apply? Contact your admissions advisor
Bénédicte Mortier