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Summer Programme – Paris and the keys to Luxury Business

Next Intake : Tuesday 4 to Thursday 13 July 2023
Languages : English
Campus : Paris

The objective of this summer programme is to impart fundamental knowledge on how and why French luxury brands are so successful. To do this, you will learn about the history of luxury, the current strategy of luxury brands and you will visit luxury companies to meet the people who are making these brands so unique.


 During this summer programme, you will:

  • Acquire a strong understanding of the main players in the luxury market
  • Learn to explain what is so unique about strategies used by luxury brands (from Management to Marketing and Supply Chain)
  • Present how social media and covid-19 impacted the luxury sector
  • Experiment and create your own luxury strategy
  • Experience the luxury environment in the world capital of Luxury

Included in the programme:

  • 27 hours of face-to-face teaching in the classroom
  • 12 hours of outside classroom learning (company visits, guest lectures, group projects)
  • All teaching materials
  • Guided culture and tour day in Paris/One free day
  • Welcome dinner and farewell lunch
  • Accommodation for 11 nights in the Twenty Campus Asnières-sur-seine residence (Residence details:

Topics covered:

  • Specificities of luxury marketing (Fundamental luxury codes, key players, Covid-19 and luxury, digitalization and luxury)
  • Antecedents of luxury consumption (Hedonistic consumption, what matters for the consumers and how consumers draw value from luxury consumption)
  • Sharing the branding secrets of the French luxury advantage
  • Past, present, and future of the luxury



  • Successful completion of at least two years of undergraduate level studies
  • Strong command of spoken and written English.

Candidates must apply online.


Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.


A multicultural team of professors from Rennes School of Business and professionals with expertise in the luxury sector.

Application deadline:

15 May 2023 (early bird registration: 1 April 2023)


    • With accommodation (11 nights, individual room in a student residence, breakfast included Mon-Fri): €2600 (€2100 for early bird registration if application sent before 1 April 2023 and partner universities)
  • Without accommodation: €1995 euros (€1495 for early bird registration if application sent before 1 April 2023 and partner universities)