Summer Programme – Paris and the keys to Luxury Business

 During this summer programme, you will:

• Acquire a strong understanding of the main players in the luxury market
• Learn to explain what is so unique about strategies used by luxury brands (from Management to Marketing and Supply Chain)
• Present how social media and covid-19 impacted the luxury sector
• Experiment and create your own luxury strategy
• Experience the luxury environment in the world capital of Luxury

Topics covered:

• Specificities of luxury marketing (Fundamental luxury codes, key players, digitalization and luxury)
• Antecedents of luxury consumption (Hedonistic consumption, what matters for the consumers and how consumers draw value from luxury consumption)
• Sharing the branding secrets of the French luxury advantage
• Past, present, and future of the luxury

Credits

• Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.

Pre-requisites

• Successful completion of at least one year of undergraduate-level studies
• Strong command of spoken and written English.

Faculty

• A multicultural team of professors from Rennes School of Business and professionals with expertise in the luxury sector.

Included in the programme:

• 27 hours of face-to-face teaching in the classroom
• Outside classroom learning (company visits, guest lectures, group projects)
• All teaching material
• Welcome and farewell lunch

Application deadline

• To be confirmed in September 2024

• To be confirmed in September 2024