Summer Programme – Paris and the keys to Luxury Business

The objective of this summer programme is to impart fundamental knowledge on how and why French luxury brands are so successful. To do this, you will learn about the history of luxury, the current strategy of luxury brands and you will visit luxury companies to meet the people who are making these brands so unique.

Mission

During this summer programme, you will:

Acquire a strong understanding of the main players in the luxury market
Learn to explain what is so unique about strategies used by luxury brands (from Management to Marketing and Supply Chain)
Present how social media and covid-19 impacted the luxury sector
Experiment and create your own luxury strategy
Experience the luxury environment in the world capital of Luxury

Included in the programme:

27 hours of face-to-face teaching in the classroom
Outside classroom learning (company visits, guest lectures, group projects)
All teaching materials
Welcome and farewell lunch

Topics covered:

Specificities of luxury marketing (Fundamental luxury codes, key players, digitalization and luxury)
Antecedents of luxury consumption (Hedonistic consumption, what matters for the consumers and how consumers draw value from luxury consumption)
Sharing the branding secrets of the French luxury advantage
Past, present, and future of the luxury