The objective of this summer programme is to impart fundamental knowledge on how and why French luxury brands are so successful. To do this, you will learn about the history of luxury, the current strategy of luxury brands and you will visit luxury companies to meet the people who are making these brands so unique.
Candidates must apply online.
Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.
A multicultural team of professors from Rennes School of Business and professionals with expertise in the luxury sector.
23 May 2022 (early bird registration: 1 May 2022)