Summer Programme – Paris and the keys to Luxury Business

The programme is designed to:

• Acquire a strong understanding of the main players in the luxury market
• Explain what is so unique about strategies used by luxury brands (from Management to Marketing and Supply Chain)
• Present how social media and covid-19 impacted the luxury sector
• Enable you to experiment and create your own luxury strategy
• Experience the luxury environment in the world capital of Luxury

Included in the programme:

• 27 hours of face-to-face teaching in the classroom
• 32 hours of outside classroom learning (company visits, guest lectures, group projects)
• All teaching materials
• Guided culture and tour day in Paris / One free day
• Welcome dinner and farewell lunch
• Accommodation for 11 nights on the Twenty Campus Asnières-sur-seine residence (Residence details: notre.guide)

Topics covered:

• Specificities of luxury marketing (Fundamental luxury codes, key players, Covid-19 and luxury, digitalization, and luxury)
• Antecedents of luxury consumption (Hedonistic consumption, what matters for the consumers and how consumers draw value from luxury consumption)
• Sharing the branding secrets of the French luxury advantage
• Past, present, and future of the luxury

Prerequisite:

• Successful completion of at least two years of undergraduate level studies
• Strong command of spoken and written English.

Candidates have to complete the online application.

Credits:

Students who successfully complete the programme will be awarded 6 ECTS / 3 US credits.

Faculty:

A multicultural team of professors from Rennes School of Business and professionals with expertise in the luxury sector.

Application deadline:

May, 23rd 2022 (early bird registration: 01 May 2022)

• With accommodation (11 nights, individual room in a student residence): 2450 euros (1950€ for early bird registration and partner universities)
• Without accommodation: 1995 euros (1495€ for early bird registration and partner universities)