Launched in 2014 by Rennes School of Business, “Management Insights” is a website fully dedicated to the results of research in Management conducted by the School’s Faculty members and shared with a wider audience. The articles on the Web site, particularly focused on Marketing, HR, Innovation, Supply Chain Management and Corporate Social Responsibility, aim to provide tools for reflection and decision support to economic, political and media actors.
Every article is inspired by an original academic paper to which Rennes School of Business Faculty members have contributed. Every paper in question was previously published in a top-level academic journal. The “Management Insights” format translates the initial academic findings into a more practitioner-based format. “In with the old as well as the new” – consumer attitudes to neo-retro product design”, “It ain’t what you do it’s the way that you do it – that’s what gets results”, “Marketing technological innovation – what happens if you get it wrong?” are examples of articles which you find on the web site. Articles are published in English and in French.