How to Avoid Making a PR Drama out of a Business Crisis
"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...
"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...
The ever-growing importance of keeping carbon emissions to a minimum has made clean and efficient energy consumption a political and financial issue as well as an environmental one...
For a long time misperceived as just a passing trend, the active choice and purchasing of green products by consumers is today not only a reality but also one that is gathering great pace...
It is no great secret why firms choose to form alliances, on an interim or long-term basis. Financial, commercial and technological gains are waiting to be made, provided that the focal firm and its partners work well in tandem and resources are pooled together...
