How to Avoid Making a PR Drama out of a Business Crisis
"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...
"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...
The positive opportunities offered by globalisation to outsource operations to lower-cost countries can also represent a major headache – currency exchange rates may leap up and down, making the business of estimating the overall system cost for multi-site and multi-supplier projects an even greater task...
There is nothing especially novel about banks adopting expansion strategies via acquisitions. However, opinion remains divided as to whether acquisitions truly create long-term value...
The holy grail of marketing is to establish what consumers want and then respond to that need. Sounds simple enough, doesn't it? However, many consumers declare certain intentions in terms of the product they wish to buy or the kind of service they want to use but then do not follow through and translate their intention into action...
