How to Avoid Making a PR Drama out of a Business Crisis
"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...
"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...
Patenting has long been the standard way for public institutions to protect their intellectual property. This only represents a stop-gap solution as large companies with big budgets can afford to pay out the royalties demanded...
The rise in strategic multi-party alliances has been clearly discernible in recent years. However, the success of this collaborative model risks being undermined by free-riding behavior on part of alliance members, aiming at reaping benefits from the alliance while at the same time contributing less than their fair share...
Les fluctuations toujours croissantes de l’économie mondiale et de ses devises représentent des gains potentiels supplémentaires pour les spéculateurs...
