How to Avoid Making a PR Drama out of a Business Crisis
"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...
Publication
Faculty & Research
Faculty & Research
Bubbling Over the Surface – Dealing with Price Spikes in the Commodities Market
In the current climate of increased industrialisation, commodities such as pork, beef and dairy products can no longer be managed in the same way as before...
Faculty & Research
Is it possible to do “bad” business and keep your customers?
“100% satisfaction or your money back”. “A 30-minute delay and get a free pizza next time around”. “If your order arrives damaged, just send it back and we’ll send a replacement and cover your postage costs”...
Faculty & Research
Safety in Numbers? Measuring the impact of resources on business alliance portfolios
It is no great secret why firms choose to form alliances, on an interim or long-term basis. Financial, commercial and technological gains are waiting to be made, provided that the focal firm and its partners work well in tandem and resources are pooled together...
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The Rennes School of Business Executive MBA (EMBA) is back in the prestigious Financial Times ranking
Rennes SB hosts its Teaching Excellence Awards 2022
Financial Times 2022 ranking: Rennes SB gains five places in the ranking of top management schools and lands in the Top 50 worldwide!
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