New research conducted by professors at Rennes School of Business reveals a surprising bias: when care is provided by technology rather than humans, individuals unconsciously change their perception of the level of dependence of vulnerable consumers – with major consequences for marketing, health and society...
An article co-authored by Dr. Mert Merde (PhD Rennes SB), Dr. Dirk Schneckenberg and Dr. Hamid Mazloomi (Professors of Strategy and Innovation, Rennes SB) has received the Best Paper Award at the 2025 R&D Management Conference, a leading international event in the field of innovation management.
Research conducted by three professors from Rennes School of Business, published in the Journal of Business Ethics, examines how ethical, sustainable and environmental convictions influence individual decisions to invest in cryptocurrencies.
TikTok is transforming the way we experience dining. In Les Échos, Dr. Ronan Jouan de Kervenoael, professor at Rennes SB, explores how culinary live streaming is reshaping customer expectations and what it means for the future of the restaurant industry.
