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Publications

Faculty & Research
It ain’t what you do it’s the way that you do it – that’s what gets results

For a long time misperceived as just a passing trend, the active choice and purchasing of green products by consumers is today not only a reality but also one that is gathering great pace...

Faculty & Research
Shutting up shop in time, over time – the bankruptcy evaluation challenge

Dissolving a business is no laughing matter, especially when the issue of shareholder equity is part of the equation. In order to maximise the remaining assets within the business, declaring bankruptcy at the right moment and allowing the time it will take to cease business activities altogether can have a major impact on the smoothness of the operation...

Faculty & Research
When Push Comes to Shove – market entry strategy and its impact on performance

Trust in the strength of your own resources or follow your feelings about the state of the market? In either case, what will be the subsequent chances of high performance and long-term survival? Such is the strategic dilemma faced by all firms trying to find the right time to commercialise their products or services...

News
Comment tirer le meilleur profit d’un partenariat asymétrique ?

Lors d’un partenariat, entre fournisseur et client de taille différente, la question des priorités se pose : privilégier les besoins financiers individuels ou penser « collectif » ? La tendance à la co-création est à la hausse : elle consiste, pour une entreprise, à développer des produits ou services en collaboration active avec ses clients, et ce, de façon durable...