Publications

IT outsourcing – walking a financial and relational tightrope

IT has to be amongst the services most commonly outsourced by companies, be it due to a lack of in-house human resources or a simple lack of expertise...

Publications

Faculty & Research

Social innovation with limited resources – when counting the pennies makes double the sense

To be truly innovative, technology is king and a hefty budget is required to deliver a successful end product. Or is it?

Publications

Faculty & Research

Where and How to Sell? – The Smartphone App Ad Challenge

In 2012 the number of smartphone users exceeded 1 billion for the first time. This staggering figure should have advertisers licking their commercial lips at the prospect of being able to reach so large a pool of potential customers by advertising on the various applications used on mobile telephones worldwide...

Publications

Faculty & Research

David with Goliath: getting the best out of imbalanced supplier-customer partnerships

Suppliers and customers with contrasting characteristics entering a partnership are faced with a dilemma – putting their individual financial needs first or prioritising the smooth running of the collaboration over profit...

Publications