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In today’s fast-paced global economy, where consumer perception can make or unmake a company’s reputation, the role of brand management has never been more critical. From luxury fashion houses in Paris to innovative startups in London, businesses across all sectors are investing in strategic brand management to foster customer loyalty, create emotional value and distinguish their offerings in a competitive marketplace.
In this context, brand professionals must not only be creative but also strategic, analytical and deeply connected to both the business and cultural environments. This growing demand underscores the need for professionals who can master both the science and the art of branding.
A brand management master’s is a specialised programme in business administration designed for individuals with a passion for storytelling, marketing and strategy. As international competition grows, there is a corresponding increase in the need for professionals with expertise in the principles and practices of effective brand development. The knowledgeacquired is increasingly relevant across industries that value strong brand identity.
Whether your focus lies in luxury brand management, marketing or creative brand positioning, a master’s in this field offers you the skills, tools and experience to lead with confidence. The ability to:
Time spent in this programme also strengthens essential leadership capabilities by encouraging students to work collaborative, team-oriented environments.
Want to study brand management? Discover our Master’s (MSc) in Luxury Marketing & Brand Management
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A high-quality marketing Master focused on brand management typically covers topics such as:
Through a combination of lectures, workshops and real-world projects, students develop a thorough understanding of strategic positioning in the modern marketplace.
This includes learning how to devise and implement effective strategies aligned with business goals, analyse performance through KPIs and adapt to evolving consumer behaviour and market trends. Practical assignments often simulate real team projects, helping students strengthen interpersonal and collaborative competencies essential for success in dynamic settings.
Students also take elective courses that match their chosen area of focus, allowing for a personalised academic journey. Faculty members — many of whom are experienced professionals — support students as they apply theory to practice. The curriculum may also include a thesis, enabling learners to explore a range of branding challenges in greater depth during the academic year.
Discover our Brand Management Master
From start-ups to global corporations, brand managers play a vital role in shaping public perception and guiding a company’s direction. Well-managed brand fosters trust, delivers value and encourages long-term relationships between organisations and their audiences.
In the luxury industry especially, branding goes beyond the product, it’s about crafting an experience. High-end consumers expect authenticity, exclusivity and sustainability. Brands must evolve accordingly. A luxury brand management Master’s prepares students to understand this delicate balance between heritage and innovation, ensuringthat strategies are applied with precision and relevance.
For students drawn to the fashion, advertising or the creative industries, the brand management Master’s offers the chance to align your ambitions with the evolving identity of brands. You’ll learn how to operate across cultures, oversee brand portfolios and contribute to long-term plans while cultivating meaningful professional connections. These capabilities are vital for becoming a brand leader in an interconnected economy.
A brand management Master’s opens the door to a variety of roles in marketing, strategy and communication, including:
Graduates frequently join multinational companies, creative agencies or specialised firms in fashion, luxury, tech or media. Some students also use the qualification as a stepping stone toward an MBA degree or continue in studies. Many alumni share their success stories after gaining job placements in high-profile organisations. Often, these journeys begin with a team project or internship that helped them transfer theoretical learning into professional practice…
Contact us Discover our Brand Management Master
The MSc in Luxury Brand and Marketing Management at Rennes School of Business places students at the heart of a forward-thinking ecosystem. It provides access to historic brands, cutting-edge colleges, thriving creative communities and English-taught, internationally recognised degrees designed for today’s global market.
On campus, students benefit from career counselling, international networking events and financial aid opportunities. School welcomes applications from international students with a degree or 3-year recognised bachelor degree, who can demonstrate English language proficiency and academic ambition. They may also need to select and submit a study plan, transcripts and a work portfolio. Internship opportunities are also available to enhance real-world readiness.
For those ready to take this step, the MSc in Luxury Brand and Marketing Management offered by Rennes School of Business provides a comprehensive, globally minded education in brand management, designed to ensure graduates are ready to lead in today’s most competitive industries.
MSc Luxury Marketing and Brand Management
Campus : Paris and Rennes
Duration : 1 or 2 years
Teaching language : English
Entry requirements : Bac +3 and Bac +4
What is a brand management Master's?
It is a postgraduate programme that focuses on building and managing the identity, value and perception of brands. It typically covers areas such as marketing, consumer psychology, communication and e-business.
What careers can I pursue in brand management?
You can pursue a variety of exciting careers. Graduates can enter roles such as brand manager, product manager, digital marketing specialist or strategic consultant. Some also work in luxury or fashion branding or content creation.
What are the requirements?
Applicants usually require a recognised bachelor’s degree in marketing, business, design or a related field. Schools may also require English language certification, credit requirements. They may request a portfolio, motivation letter or interview.
How to apply for a brand management master's programme?
Most schools require an online application, transcripts, a CV and possibly a thesis proposal or interview. Some offer guidance through application counselling services. Deadlines and semester start dates vary.
What abilities are developed in brand management programme?
Students gain skills in strategic thinking, marketing research, communication, consumer behaviour and management, all reinforced through case studies and problem-solving challenges. These are essential for becoming a leader in a competitive environment.
What does the curriculum include?
The curriculum includes strategic brand management, luxury marketing, digital communication, sustainability, consumer insights, and global strategy supported by hands-on week projects.
Where can I study brand management?
Brand management can be studied at leading business schools in France, the UK, the US and beyond. Rennes SB offers a dedicated master of science in Luxury Brand and Marketing Management, fully taught in English.
What is luxury brand management?
Luxury brand management focuses on the unique know-how used by high-end brands to build prestige, exclusivity and recognition. It’s ideal for students interested in fashion, hospitality or lifestyle, particularly those ready to choose a dynamic, creative and professional path.
