Passer les menus de navigation
Logo Acorn
PUMAPP

Cookie and Tracking Pixel Policy

1. What Are Cookies and Tracking Pixels?

Cookies and tracking pixels are technologies used to collect certain information during your navigation on a website or, in the case of tracking pixels, when viewing emails.
Cookies are small files placed on your terminal (computer, tablet, or mobile phone). They are associated with a unique identifier that notably allows the system to memorize certain information related to your navigation or preferences (for example, your language, your location, or certain display settings). They thus contribute to improving your user experience by avoiding the need to re-enter this information upon each visit.
The information recorded by cookies may notably concern the pages viewed, the date and time of the visit, navigation preferences, or certain technical information related to your terminal. This information does not, on its own, allow you to be directly identified.
Tracking pixels (also called web beacons, clear GIFs, or invisible pixels) are very small images or technical elements embedded in an email or on a web page. When loaded, they let the sender know if an email has been opened, at what date and time, from what type of device, or, in some cases, provide technical information such as the IP address or the email software used.
In accordance with applicable regulations, certain cookies and tracking pixels may be strictly necessary for the operation of a service or the deliverability of emails and can be used without gathering your consent. On the other hand, cookies or pixels used for audience measurement, communication campaign performance analysis, personalization, or advertising purposes are only placed or activated after gathering your consent when required.
For all data processing related to the use of cookies and tracking pixels, Rennes School of Business, 2 rue Robert d’Arbrissel in Rennes (35000), determines the purposes and means of processing. As such, Rennes School of Business acts as the Data Controller within the meaning of Regulation (EU) 2016/679 of 27 April 2016 (GDPR) and applicable regulations regarding personal data protection.
Rennes School of Business attaches the utmost importance to the protection of your privacy, the confidentiality of your personal data, and compliance with applicable regulations.
The purpose of this Cookies and Tracking Pixels Policy (hereinafter the “Policy”) is to inform you in a simple, clear, and transparent manner about the technologies used during your navigation on our website as well as when sending our electronic communications, the data likely to be collected, their purposes, their retention period, and the means available to you to exercise your choices.

2. Are Cookies Placed When You Browse the Website?

During your first visit to the Website, a banner informs you of the presence of these cookies and invites you to indicate your choice. Cookies requiring your consent in accordance with regulations are only deposited if you accept them. You can inform yourself at any time and configure cookies to accept or refuse them by going to the [Cookie Management] page located at the bottom of each page of the site.

3. What Data Is Collected via Cookies?

The following data relating to a terminal at a given time may be collected via cookies:
  • One or more technical identifier(s) allowing the identification of your internet router;
  • The date, time, and duration of a terminal’s connection to a Website;
  • The internet address of the page from which the terminal accessed the Website;
  • The type of operating system of the terminal (e.g., Windows, macOS, Linux, Unix, etc.);
  • The type and version of the browser software used by the terminal (Internet Explorer, Firefox, Safari, Chrome, Opera, etc.);
  • The brand and model of the mobile terminal or tablet;
  • Possible download errors;
  • The operating language of the browser software used by the terminal;
  • The characteristics of the content viewed and shared.

4. What Are the Purposes of the Collected Cookies?

On the site, we may place different types of cookies for several purposes:
  • Cookies necessary for the personalization and operation of the website: They allow you to use the main features of the Site and notably to save information between two visits to the site on the same device, save session connection identifiers, or interface personalization elements (choice of language or presentation). They do not require your prior consent. These cookies are essential for the proper functioning of the Site. If you refuse the recording of these cookies in your terminal or browser, or if you delete those recorded there, you are informed that your navigation and experience on the Site may be limited.
  • Analytical, statistical, or audience measurement cookies of the website: They allow us to know the use and audience performance of the site and to improve its operation for our visitors, for example, by establishing statistics and volumes of traffic and use of the various elements making up the site (sections and contents visited, paths taken), in order to improve the relevance and ergonomics of the site.
  • Social network cookies: Placed by social networks when you share content from our Sites with other people or let them know your opinion on this content via an application button. These cookies are only placed when you have expressly consented through the banner presented during your first connection. We have no control over the process used by these social networks to collect information related to your navigation on our sites associated with the Personal Data they hold. We invite you to consult their data protection policies to know your rights regarding each of them and to manage your privacy settings.
  • So-called advertising cookies: They allow us to choose in real-time which advertisement to display on third-party sites. These cookies are only placed when you have expressly consented through the banner presented during your first connection.

Cookie List Overview
The website utilizes various operational, marketing, and statistical cookies managed by providers such as Didomi, Hubspot, Google, Snapchat, Microsoft, Meta, TikTok, and Hotjar. You can find the full detailed cookie list table with specific cookie names, purposes, retention periods, and privacy policy links directly on the referenced web document.

5. Who Are the Actors Placing Cookies or Using Tracking Pixels?

The tracking technologies used on our website and in our electronic communications can be implemented by several categories of actors.

1. Cookies placed on the website

The entities likely to place cookies on the website are as follows:
  • The site publisher, Rennes School of Business, as well as its technical subcontractors involved in hosting, maintenance, security, or website operation.
  • Social network publishers, when you use sharing features or view integrated content. This may notably include Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, Snapchat, and YouTube.
  • Our technical and commercial partners, notably Google, Hubspot, and Didomi, who intervene, depending on the case, for consent management, audience measurement, statistics, or advertising services, subject to your consent when required.

2. Tracking pixels used in our electronic communications

When Rennes School of Business sends you electronic communications (newsletters, commercial information, event invitations, customer communications, or other electronic communications), these may contain tracking pixels to measure message deliverability or, when you have consented if regulations require it, to analyze the performance of communication campaigns.
These pixels can be implemented directly by Rennes School of Business or by providers handling the sending or automation of our email campaigns.
Partners likely to use these pixels on our behalf include:
  • Hubspot
  • Mailchimp

The information collected by means of these pixels may notably relate to the opening of the message, the date and time of consultation, the type of device used, or certain technical information necessary for deliverability or measuring campaign performance.
When pixels are used exclusively to ensure the proper delivery of emails or to guarantee their security, they can be implemented without gathering your prior consent, in accordance with CNIL recommendations. On the other hand, when they are used to measure marketing performance or analyze recipient behavior, they are only activated after gathering your consent when required.

6. How to Manage Your Consent for Cookie Placement?

The placement of a cookie for audience measurement, content personalization, social networks, and targeted advertising requires your prior consent. This consent is requested via the banner that appears during your first navigation on the site. You can choose to accept cookie placement for all listed purposes, refuse them, or customize your choice. You can withdraw your consent at any time by going to the [Cookie Management] page located at the bottom of each page of the site.

7. How to Configure Cookies on Web Browsers?

You have the choice to configure your browser to accept or refuse all cookies, delete cookies periodically, or see when a cookie is issued, its validity period, and its content, and refuse its recording on your hard drive.
You can choose to block or disable these cookies at any time by configuring your computer, tablet, or mobile internet browser in accordance with instructions established by your browser provider and appearing on the websites mentioned below:
On Internet Explorer
Open the “Tools” menu, then select “Internet Options”; click on the “Privacy” tab then the “Advanced” tab, choose the desired level, or follow this link: Microsoft IE Support
On Microsoft Edge
Open the “Tools” menu, then select “Internet Options”; click on the “Privacy” tab then the “Advanced” tab, choose the desired level, or follow this link: Microsoft Edge Support
On Mozilla Firefox
Open the “Tools” menu, then select “Options”; click on the “Privacy” tab then choose the desired options, or follow this link: Mozilla Firefox Support
On Safari Mac/iPhone/iPad
Choose “Safari > Preferences” then click on “Security”; In the “Accept cookies” section choose the desired options, or follow this link: Apple Support or Apple Mac Guide
On Google Chrome
Open the configuration menu (wrench logo), then select “Options”; click on “Advanced Options” then in the “Privacy” section, click on “Content Settings”, and choose the desired options, or follow this link: Google Chrome Support
On iOS
Apple Safari Mac Guide
You can also type “cookies” in the “help” section of your browser to access setup instructions. For more details, you can also consult the CNIL website: CNIL Direct Question.