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Ultimate IA training

Since the launch of ChatGPT in 2023 and the rise of generative artificial intelligence models, companies across all sectors have been facing a major technological revolution. The predicted impacts – greater than those of computing and the internet – are profoundly transforming professions, processes and the way strategic decisions are made.

Rennes School of Business Executive Education offers a unique collection of intensive programmes dedicated to AI applied to the challenges faced by executives and managers. Under the banner ‘Training in AI, without filters’, this series brings together six specialised courses that provide an in-depth understanding of AI and how to implement it in your functional area.

Programme objectives

  • Understand the fundamentals and latest advances in AI.
  • Learn the prompt engineering tools and techniques relevant to your profession.
  • Identify concrete use cases with high value creation potential.
  • Develop an operational and measurable AI strategy.
  • Degree : Certificate

  • Start date : Severals intakes over the year

  • Campus : Paris and Rennes

  • Duration : 2 days

  • Format : Part time and Temps partiel

  • Teaching language : English and French

  • Fees : 4500€

Any questions about this programmme?

Contact your admissions Advisor.

Jennifer Saliba

Business Developer

Make an appointment with an advisor

Programme

All programmes in the collection follow a three-stage progression, combining expert input, real-world case studies and practical workshops to quickly move from theory to action.

Start-up – Overview of technological advances, introduction to key concepts in machine learning (including LLMs and deep learning) and exploration of initial use cases.

Acceleration – Practising prompt engineering, formulating queries tailored to business challenges, analysing biases and limitations, and feedback from successful applications.

Take-off – Design thinking methods for structuring an AI strategy, assessing the organisation’s AI maturity, planning deployment stages and strategic monitoring to anticipate future developments.

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IA4Business

Understanding the overall impact of AI on strategy, governance, and business models.

IA4RH

Transform HR practices through intelligent automation, advanced analytics, and optimisation of recruitment and talent management processes.

IA4Sales

Boost sales performance with AI: targeted prospecting, personalised customer approach, sales forecasts.

IA4Marketing

Harness the power of AI to analyse data, segment audiences and refine strategic marketing decisions.

IA4Legal

Accelerate and improve the reliability of legal processes through document automation, AI-assisted search, and predictive analytics.

IA4Finance

Optimise financial performance by automating analyses, anticipating trends and making informed decisions.

Partnership expertise at the heart of the programme

The AI Training, Unfiltered collection is supported by a network of academic and professional experts active in the AI ecosystem. This combination guarantees an educational approach that combines scientific rigour, sector-specific feedback and methodological innovations.

01
Scientific expertise
Targeted expertise by functional area.
02
Practical experimentation
Access to real-life case studies that can be immediately applied in the workplace.
03
Networking
Networking opportunities with an active AI ecosystem.

Career Opportunities & Careers

By following one or more courses in the collection, participants will develop

their ability to lead AI projects tailored to their environment, make informed strategic decisions, and become key players in digital transformation. This will enable them to progress to broader positions in leadership, consulting, or cross-functional project management.

 

Choosing this collection means investing in a strategic vision of AI and its practical implementation to transform your business in a sustainable way.

RSB’s key strengths

Global recognition

A credential highly valued by employers worldwide.

Innovative teaching methods

A learning approach designed to inspire and experiment.

Career development

Salary growth and leadership opportunities after graduation.

Personalised support

Individual guidance, Career Centre services, and professional events

The excellence of Rennes School of Business

In 2024, the Financial Times ranked Rennes SB’s Executive Education programmes among the 100 best programmes in the world. The rankings take into account key factors such as alumni career progression, salary increases and programme diversity, ensuring the highest standards of academic and professional excellence.

Key points:

  • 95% success rate (between 2020 and 2022)
  • 91% satisfaction rate (between 2020 and 2024)
  • Official certification: RNCP Level 7 certification (Bac+5), recognised and eligible for CPF funding (RNCP38003)

Solid academic recognition :

With triple accreditation (EQUIS, AACSB, AMBA), Rennes SB guarantees some of the highest standards of excellence and pedagogical innovation in the world.

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Let's meet !

Do you have a question or concern about your eligibility? Contact your adviser:

Jennifer Saliba

Business Developer

Contact us