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In today’s fast-paced and ever-evolving global economy, companies are on the lookout for professionals who can design and implement effective commercial strategies, grounded in real-world experience, both in France and internationally. The Bachelor in Business Development Management is aimed at students eager to gain the skills needed to actively contribute to the growth of a company. With a curriculum rooted in practical knowledge, solid professional experience, and a strong focus on customer relations, this program is designed to meet the demands of businesses while ensuring the rapid employment of its graduates. The program leads to a diploma certified by the RNCP title, a key credential for professional recognition.
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Designed for holders of a high school diploma, the Bachelor in Business Development Management spans three years and offers the flexibility to join the program at various stages based on prior education. Students can specialize in areas such as commercial development and marketing, sales negotiation, or omnichannel sales strategies, with opportunities in diverse sectors like retail, international business, or enterprise services. The flexibility of this program ensures that students can tailor their studies to their career ambitions and academic background.
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The program offers a rigorous theoretical foundation complemented by regular hands-on experiences. The Bachelor in Business Development Management focuses on an innovative, action-based pedagogy that prepares students to lead real business projects. From the first weeks of study, students will learn to analyse client needs, develop sales offers, draft a comprehensive sales plan, and design a development action plan. Through this project-based approach, students acquire both the technical and interpersonal skills necessary to drive success in the professional world.
Coursework is taught by a blend of industry professionals, academic experts, and external speakers, ensuring the relevance and practicality of the program. Specific modules focus on sales negotiation, client relationship management, offer development, performance management, and managing a sales team. The goal is clear: to train leaders in business development capable of making critical decisions, adjusting strategies based on results, and meeting set commercial objectives.
With an impressive 100% employment rate within 6 months of graduation, this program offers strong integration into the professional world. The program’s alignment with the needs of the market ensures that students are not only academically prepared but are also equipped with the tools and experience required to succeed professionally.
Graduates of the Bachelor in Business Development Management can pursue careers in a variety of fields, including:
Typical job titles include:
Thanks to its strong focus on both theoretical foundations and practical experience, the program is highly valued by recruiters for its versatility and results-driven approach. Graduates are well-prepared for leadership roles and can further their studies in areas like MBA programs, strategic management, and digital marketing.
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The Bachelor in Business Development Management is structured around competency blocks, each validated through continuous assessments and hands-on projects. Students are required to demonstrate proficiency in key areas such as:
These skills are evaluated through case studies, sales negotiation simulations, team-based projects, and oral presentations to professionals and instructors. Each module’s validation contributes to the attainment of the RNCP title, ensuring recognition and credibility in the professional world.
In addition to technical expertise, the program places significant emphasis on the development of soft skills—critical competencies for today’s business leaders. Graduates of the Bachelor in Business Development Management are expected to demonstrate:
These soft skills are honed through interpersonal communication workshops, stress management exercises, conflict resolution simulations, and collaborative projects. Mastery of these competencies provides a competitive edge in the job market and enhances employability.
Starting in the third year, students can opt for an alternating work-study format through a work contract. This flexible learning model allows students to balance academic learning with real-world experience, applying their theoretical knowledge in practical situations. Students split their time between 3 days of company work and 2 days of class per week, enabling them to gain valuable industry experience while completing their Bachelor’s degree.
The alternating work-study model offers several benefits:
Students receive personalized mentorship from both academic tutors and company supervisors, ensuring continuous support and progressive skills development.
The RNCP Level 6 certification guarantees the recognition of the Bachelor in Business Development Management diploma on the job market. Graduates can explore career opportunities in various fields:
The flexibility and interdisciplinary nature of the program make it highly attractive to employers across many industries. Graduates of the program are well-equipped to start their career journey in positions such as Business Development Manager, Sales Director, and B2B Account Executive.
From start to finish, students benefit from personalized career support. The school provides a dedicated Career Centre to guide students through the job search process. Services include coaching, interview preparation, CV workshops, and assistance with securing internships and job opportunities.
Strong partnerships with a variety of businesses—from SMEs to major corporations—enable students to access a wide network of potential employers and professional contacts. This close connection with the business world increases students’ employability and offers them a clear advantage in the competitive job market.
Rennes School of Business offers a cutting-edge learning environment, integrating digital tools, blended learning modules, and an interactive platform for a highly engaging student experience. Teaching methods emphasize active learning, case studies, and strategic analysis.
The school is committed to ensuring equal opportunities for all students, providing personalized support for students with disabilities, and fostering an inclusive environment that accommodates diverse needs.
With the increasing digitalization of sales processes, CRM automation, and the rise of social selling, the role of a business development manager is rapidly evolving. Today’s companies require professionals who are proficient in using digital tools, analyzing market data, personalizing the customer experience, and embracing omnichannel sales strategies.
To meet these changing demands, the Bachelor in Business Development Management includes modules on competitive intelligence, data analysis, lead management, and customer experience management, preparing students for future roles like growth marketer, digital business developer, or customer success manager.
The Bachelor in Business Development Management at Rennes School of Business offers a comprehensive, hands-on approach to learning, focusing on the practical application of business strategies in today’s dynamic global economy. By combining technical expertise with soft skills development, the program prepares students for successful careers in a wide array of industries.
For those aspiring to be leaders in the world of business development, this program offers the tools, knowledge, and experience necessary to thrive in a rapidly changing market.
The Bachelor in Management (BIM) is a 3-year degree designed to give high-school graduates a strong academic and practical foundation in business management. Students develop in-depth knowledge of core management subjects, build interpersonal and language skills, and gain teamwork experience through group projects and business plans. Direct entry into BIM 3 is also possible.
Campus : Paris
Entry requirements : Bac +1 and High-school diploma
What is a Bachelor of Business Administration?
A Bachelor of Business Administration (BBA) is an undergraduate degree that provides students with foundational knowledge in various aspects of business, including management, finance, marketing, and operations.
What can I do with a BBA degree?
Graduates with a BBA can pursue careers in areas such as business development, finance, marketing, and consulting. The degree opens up numerous opportunities in industries ranging from retail to international business.
How to earn a business degree online?
Many accredited universities offer online BBA programs that provide flexibility for students to complete coursework remotely. These programs often include the same curriculum and certifications as on-campus degrees.
What are the concentrations in business administration?
Common concentrations in BBA programs include marketing, finance, human resources, and supply chain management. These allow students to specialize in areas that align with their career goals.
What is the curriculum for a BBA?
The BBA curriculum includes courses in accounting, economics, business law, management principles, marketing, and finance. Students may also have the option to specialize in areas such as global management, marketing, or finance.
What are the benefits of a BBA degree?
The BBA degree provides students with a solid foundation in business fundamentals, enhances leadership skills, and opens the door to career advancement in various sectors.
How long does it take to complete a BBA?
Typically, a BBA takes four years to complete, but it can vary based on the student’s enrollment status, transfer credits, or specific requirements of the institution.
