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Faculty & Research

When Push Comes to Shove - market entry strategy and its impact on performance

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Faculty & Research

Where and How to Sell? - The Smartphone App Ad Challenge

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Faculty & Research

Why Play Safe if You Can Take a Risk and Manage it?

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Faculty & Research

You Gotta Have Faith - the impact of trust on multi-unit franchises

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Faculty & Research

"In with the old as well as the new" - consumer attitudes to neo-retro product design

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Faculty & Research

Existence of discrimination on a French carsharing platform corroborates by a study led by researchers among which a Rennes SB professor

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Faculty & Research

Dr Richard Bagozzi, Guest Speaker at Rennes School of Business

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