Mission and strategy

Rennes School of Business embodies an innovative vision of management, combining innovation, interculturality and positive impact. Its mission is to train open-minded, responsible leaders who are capable of thinking outside the box. Thanks to its Unframed Thinking pedagogy and strategic plan, RSB has established itself as a major player in higher education, ready to take on the challenges of a changing world.

Excellence for a world in motion

A structuring strategic plan for 2024–2028

To realise this vision, RSB has rolled out an ambitious strategic plan for the period 2024–2028, structured around its three founding pillars.

Unframed Experience: personalisation and impact

The student experience is at the heart of the school’s priorities, with clear objectives:

Integrating technology to personalise learning.
Enhancing the quality of life on the Rennes and Paris campuses.
Increasing professional immersion and impactful projects.

Flagship example: The development of educational case studies using AI, in partnership with an EdTech start-up, to promote learning through practice.

Unframed Education: hybridisation and excellence

RSB innovates in its programmes by responding to the emerging needs of the professional world:

Massive deployment of skills related to ecological, digital and societal transitions.
Integration of interdisciplinary research into teaching.
Collaboration with technology leaders such as Microsoft.

Zoom: All students are trained in AI through LinkedIn Learning modules covering the fundamentals, prompt engineering, and AI ethics.

Unframed Community: a school that is an active player in its ecosystem

RSB’s impact is based on the commitment of its entire community:

Facilitation of a dynamic network of alumni with an international presence.
Close cooperation with local and national businesses.
Promotion of social responsibility through concrete projects.

A telling example: Reverse mentoring on cyber risks, where students train local business leaders.

A strong identity: Unframed Thinking as DNA

‘Unframed Thinking’ is not just a slogan, but a profound intellectual stance, born of the school’s cultural heritage. This approach aims to:

Promote cognitive agility.
Encourage entrepreneurial audacity.
Stimulate the creation of shared value.

With this in mind, the school aims to be a catalyst for new ideas, connecting individuals, knowledge and territories.

By combining international openness, pedagogical innovation and regional roots, Rennes School of Business has established its place among the most ambitious and responsible business schools in Europe. Its mission is clear: to train leaders capable of responding to the major challenges of our time with boldness, awareness and creativity.

FAQ – Mission and strategy

What is RSB's mission?

To train responsible and innovative managers who are capable of operating in a constantly changing globalised world.

How does RSB support students in their development?

Through a personalised student experience, professional immersion, and programmes aligned with contemporary issues (AI, transitions, impact).

What are the pillars of the 2024-2028 strategy?

Unframed Experience, Unframed Education and Unframed Community.

How does the school promote international openness?

Through a multicultural faculty, international campuses, courses taught in English, and more than 330 partner universities around the world.

Where can I find out more?

See the School Overview or Programmes and Career pages.