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Rami Baitiéh, CEO of Morrisons, sponsor of Cohort 33 of the Programme Grande École

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Rennes School of Business maintains its 11th place in the Le Point 2025 ranking
Rennes School of Business maintains its 11th place in the Le Point 2025 ranking

Rennes School of Business has confirmed its position among the best French business schools, retaining its joint 11th place out of 37 establishments in the 2025 Le Point ranking. This performance is testament to the school's constant commitment to offering excellent training, recognised for its international outlook, quality teaching and the professionalisation of its students.

Faculty & Research
Online Videos: a well-orchestrated addiction

Why a 3-minute glance at a video can quickly turn into 3 hours of binge-watching. Social network addiction has become a major topic for discussion...

Publications
Faculty & Research
Pressing the Right Buttons – New Product Development Strategy in High-tech Industries

By the very nature of the products they manufacture and market, companies in high tech-industries such as IT and telecommunications are under constant pressure to innovate...

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Faculty & Research
Putting your money where your mouth is – from consumer intention to consumer action

The holy grail of marketing is to establish what consumers want and then respond to that need. Sounds simple enough, doesn't it? However, many consumers declare certain intentions in terms of the product they wish to buy or the kind of service they want to use but then do not follow through and translate their intention into action...

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Faculty & Research
Quand les communautés en ligne deviennent des leaders d’opinion

Les entreprises utilisent de plus en plus les forums en ligne pour prendre le pouls du marché ou tester de nouvelles idées...

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Protectionism: A professor from Rennes SB analyses the limits of the American model
Protectionism: A professor from Rennes SB analyses the limits of the American model
SNCF innovates thanks to Rennes SB students with ‘reverse mentoring’
SNCF innovates thanks to Rennes SB students with ‘reverse mentoring’
Rennes School of Business among the best schools for student experience
Rennes School of Business among the best schools for student experience
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