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Unlock your career potential with our MSc Digital Marketing Management, a cutting-edge Master of Science programme designed to equip you with the skills, tools, and knowledge needed to thrive in today’s competitive digital economy. Offered by Rennes School of Business, this advanced-level degree programme is ideal for recent graduates and early-career professionals seeking to enhance their career prospects in the dynamic field of digital marketing. With a strong focus on innovation, real-world application, and international exposure, this programme stands out for its balance of academic excellence and hands-on professional experience.
The curriculum covers a wide range of critical topics including digital marketing strategy, social media marketing, marketing research, and consumer behaviour. Delivered entirely in English, the programme incorporates both traditional and modern teaching methods and is available in both full-time and part-time study modes. Whether you are looking to earn a recognised qualification, gain practical experience, or specialise in marketing and digital media, this MSc will provide the foundation and flexibility you need.
Degree : Master of Science + Grade de Master Diplôme Supérieur en Management du Marketing Digital – Titre RNCP Niveau 7 – No 41233
Campus : Paris and Rennes
Duration : 1 or 2 years
Format : Alternance/apprenticeship and Full-time
Teaching language : English
Entry requirements : Bac +3 and Bac +4
Any questions about this programmme?
Contact your admissions Advisor.
Admissions Advisor
International Country Managers
Prepare to excel in various marketing and communications roles, whether strategic, operational or product-based.
Master Year 1 (M1)
The Master 1 in Digital Marketing Management enables students to develop key skills in strategy, data analysis, change management and diversity in an international context. The courses enable students to develop practical skills in design thinking, B2B marketing, market intelligence and omnichannel communication.
Find out more about the programme modules by downloading the brochure
LANGUAGES
PROFESSIONAL EXPERIENCE
Master Year 2 (M2)
In the second year of the Master’s programme, students specialise in strategic areas of marketing. The courses cover key themes such as corporate social responsibility (CSR), artificial intelligence applied to marketing and customer relationship management (CRM), as well as brand management and marketing innovation. Students will also master cutting-edge tools in digital advertising, marketing research and omnichannel management.
*Find out more about the programme modules by downloading the brochure.
RESEARCH
[/accordion] [accordion title=”Technical skills (tools, software, etc.)”] Students are trained on various tools such as Semrush, Salesforce, Google Trends, and HubSpot.
At the end of the programme, you will be able to:
Experiential learning approach and assessment methods
Our master’s programmes are built on a 100% experiential-learning approach, seamlessly integrating real-world business challenges into every course. Through direct engagement with industry partners, real-time projects, and hands-on problem-solving, students develop practical skills and strategic insight in a setting that mirrors today’s global business environment.
The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.
At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.
Programme certification
RNCP 41233 – Level 7 – Diplôme Supérieur en Management du Marketing Digital (Master’s Level), certified by Rennes School of Business Group and the Ministry of Higher Education and Research, registration date: 01/08/2025, expiry date: 31/08/2028.
Graduation rate
Apprenticeship/Alternance programme:
Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.
Entry into first year: Bachelor’s degree Direct entry into second year: First year of master’s degree obtained as part of a degree programme OR Bachelor’s degree with at least 3 years of professional experience (VAPP application required)
English requirement
How to apply
Fees vary depending on the programme format. Visit the Fees and scholarships page for current fees and information on financial aid, student loans and scholarships.
Fees and scholarships
The school also provides information on regional, national and international grants that enable eligible candidates to reduce their financial burden.
Scholarships may be awarded for academic excellence or based on social criteria.
Discover an overview of Rennes School of Business and its campuses.
Our triple-accredited school offers an ideal environment for a fulfilling student life.
This programme is primarily aimed at students who want further training at a master’s level to pursue a professional career path in digital marketing and related domains.
The Rennes School of Business community is centred around its students. The School is dedicated to student life and well-being on campus. During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience.
Living in RennesLiving in Paris
Rennes School of Business is committed to fighting all forms of discrimination and inequality to give all our students the same opportunities for success.
Student well-being
Support for students with disabilities
What is the MSc Digital Marketing Management?
It is a Master of Science programme that focuses on marketing, digital technologies, and business strategy to prepare participants for leadership roles in marketing and communications.
What are the career opportunities after this MSc?
Graduates can pursue careers as marketing managers, brand strategists, digital project managers, and more, across a variety of industries.
What are the tuition fees for MSc programmes?
Tuition fees vary based on the programme format. Consult the Finance and Scholarships page on the Rennes SB school website for the latest information.
How to apply for the MSc in Digital Marketing?
Applications are submitted online. You need to upload your CV, transcripts, and a recommendation letter, and then complete an online interview.
What skills will I learn in this MSc?
You will learn strategic marketing, data analysis, campaign creation, SEO, social media marketing, and more.
What is the duration of the MSc programme?
The programme is available in two formats: 1-year and 2-year tracks, both of which are taught in English.
For any questions about this programme, please contact your advisor:
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